DRIVE MORE DIRECT BOOKINGS AND BOOST YOUR REVENUE WITH OUR EXPERT DIGITAL MARKETING SERVICES

Digital Marketing is critical to a hospitality’s success since it serves as the foundation to promote your Hotel/Resort outperform your competitive set and make a positive impression on customers.

In today’s world, the internet has become an indispensable tool for people to carry out a wide range of tasks. This is particularly true for the hospitality industry, where a hotel’s visibility is heavily dependent on the effectiveness of its digital marketing strategies.

According to the Global Hotel Survey conducted by Agenda Video, a staggering 75 percent of travelers book their hotel accommodations online. For these travelers, their journey begins by discovering a hotel through a search engine or social media. Additionally, more than half of them gather information about a hotel by visiting its official website.
According to Amadeus’ Demand360® data, traveler confidence is growing and this trend will continue throughout 2023.

Your hotel should position and prepare itself to capture rising revenue opportunities. Digital marketing helps Hotels bring awareness and consideration of their accommodation offers and services to prospective guests. And despite today’s fluctuating demand, it’s necessary to build a solid marketing strategy that attracts, converts, and retains guests.

By conveying your unique selling proposition and implementing the right hotel marketing strategies, hotels can reach out to, interact with, and attract more potential customers.

To capture the attention of these potential customers, it’s crucial for hotels to optimize their web design and keep users engaged enough to book a stay. With the right digital marketing methodologies in place, hotels can improve their search rankings, establish a positive online presence, and attract their target audience. This can lead to more traffic and conversions.

If you’re looking for a trusted partner to help you achieve your hotel’s digital marketing goals, Era Tech Agency is a leading digital marketing company that specializes in crafting hotels marketing solutions. With over 23 years of experience, our team of experts can assist you with all your marketing needs, from pay-per-click campaigns to creating quality content that engages your target audience.

Direct bookings made through your website offer numerous benefits for your business.

Did you know that you could unlock a wealth of benefits for your business by offering direct bookings through your website? By taking advantage of this option, you can increase your profits, build customer loyalty, and streamline your operations. Don’t miss out on this opportunity to take your business to the next level!

Higher Profit Margins:

Direct bookings bypass commission fees associated with third-party platforms, allowing hotels to retain more revenue.

Enhanced Brand Awareness:

Direct bookings contribute to building a strong brand presence, fostering customer loyalty and trust in the hotel’s offerings.

Improved Customer Relationships:

Direct bookings enable direct communication with guests, fostering personalized experiences and loyalty programs that enhance customer relationships.

Flexibility in Offerings:

Hotels can showcase exclusive deals, packages, and room choices directly to customers, allowing for greater flexibility in pricing and promotions.

Control Over Inventory:

Direct bookings provide better control over room inventory, reducing overbookings and optimizing occupancy levels.

Access to Customer Data:

Hotels can gather valuable guest information, preferences, and behavior patterns, aiding in targeted marketing and personalized services.

Streamlined Booking Process:

Direct bookings offer a smoother, quicker, and more transparent reservation process, enhancing the overall customer experience.

Reduced Dependence on Intermediaries:

Relying less on online travel agencies (OTAs) minimizes the risk of fluctuating commission rates and exposure to competitor offerings.

Better Upselling Opportunities:

Hotels can directly promote upgrades, amenities, and additional services, increasing opportunities for upselling and maximizing revenue per guest.

Enhanced Control over Customer Experience:

Direct bookings enable the hotel to manage and tailor the guest experience, ensuring quality service and meeting guest expectations.

Overall, direct bookings offer a range of benefits for hotels and resorts, including increased revenue, improved profit margins, better customer relationships, enhanced control, more data insights, increased flexibility, and better branding. By investing in digital marketing strategies that drive more direct bookings, hotels can maximize these benefits and grow their business in the long term.

We’re so confident in the quality of our services that we offer a 90-day money-back guarantee. If for any reason you’re not completely satisfied, we’ll give you a full refund. With this guarantee, you can trust that we’ll provide top-notch services that meet your needs and exceed your expectations.

Seize direct bookings, and amplify your presence! Our cutting-edge digital strategies ensure skyrocketing bookings and heightened visibility. Ready to shine?

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Here’s an overview of the digital marketing services that Era Tech Agency offers to hotels:

Search Engine Optimization (SEO):

SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. For hotels and resorts, SEO can help drive more traffic to their website and increase bookings. Some of the key components of an effective SEO strategy for hotels and resorts include optimizing website content for relevant keywords, creating location-specific landing pages, optimizing Google My Business listings, and building high-quality backlinks.

Website Design and Development:

We can design and develop custom websites for hotels that are optimized for conversions and user experience. Our websites are mobile-responsive and include features such as booking engines, online chat, and integrations with other hotel systems.

Local SEO:

Local SEO involves optimizing a hotel or resort’s website and digital presence to rank higher in local search results. This can include optimizing Google My Business listings, building local citations, and creating location-specific landing pages.

Pay-Per-Click (PPC) Advertising:

PPC advertising involves placing ads on search engine results pages or other websites and paying each time someone clicks on an ad. For hotels and resorts, PPC advertising can be an effective way to reach potential customers who are actively searching for accommodations in the area. Effective PPC campaigns for hotels and resorts typically include careful targeting, compelling ad copy and imagery, and effective landing pages.

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Social Media Marketing:

Social media marketing involves using social media platforms like Facebook, Instagram, and Twitter to build relationships with customers and promote a hotel or resort. Effective social media marketing for hotels and resorts typically includes creating engaging content, responding to customer inquiries and feedback, running targeted social media ads, and partnering with influencers and other businesses in the area.

Email Marketing:

Email Marketing: Email marketing involves sending targeted emails to customers and potential customers with the goal of driving bookings and building loyalty. For hotels and resorts, effective email marketing typically includes segmenting email lists, creating compelling email content and offers, and analyzing email campaign performance to improve future campaigns.

Content Marketing:

Content marketing involves creating valuable, informative content that attracts and engages potential customers. For hotels and resorts, content marketing can take many forms, including blog posts, videos, and social media content. Effective content marketing for hotels and resorts typically includes identifying topics that potential customers are interested in, creating high-quality content, and promoting the content through social media and other channels.

Reputation Management:

Reputation management involves monitoring and responding to online reviews and other customer feedback to build and maintain a positive reputation for a hotel or resort. Effective reputation management for hotels and resorts typically includes monitoring review sites like TripAdvisor and Yelp, responding to both positive and negative reviews, and implementing strategies to encourage more positive reviews.

Influencer Marketing:

Influencer marketing involves partnering with social media influencers or bloggers who have a large and engaged following to promote a hotel or resort. Effective influencer marketing for hotels and resorts typically involves identifying relevant influencers in the travel or lifestyle niches, partnering with them to create sponsored content, and amplifying the content through social media and other channels.

Website Personalization:

Website personalization involves tailoring website content and offers to individual users based on their behavior and preferences. For hotels and resorts, website personalization can help drive more bookings by creating a more personalized and relevant experience for website visitors. Effective website personalization for hotels and resorts typically includes using data and analytics to identify user preferences and behavior, segmenting website visitors into different groups, and tailoring website content and offers based on those segments.

Video Marketing:

Video marketing involves creating compelling video content to showcase a hotel or resort’s amenities, location, and guest experience. Effective video marketing for hotels and resorts typically includes creating high-quality videos that highlight the hotel or resort’s unique selling points, promoting the videos through social media and other channels, and optimizing videos for search engines and video platforms like YouTube.

Mobile Marketing:

Mobile marketing involves optimizing a hotel or resort’s digital presence for mobile devices, including smartphones and tablets. Effective mobile marketing for hotels and resorts typically includes creating a mobile-friendly website, optimizing email campaigns and other digital content for mobile devices, and using location-based advertising and targeting to reach mobile users.

User-Generated Content:

User-generated content involves leveraging content created by customers, such as reviews and social media posts, to promote a hotel or resort. Effective user-generated content strategies for hotels and resorts typically include monitoring and responding to customer feedback, encouraging customers to share their experiences on social media, and leveraging user-generated content in marketing campaigns.

Loyalty Programs:

Loyalty programs involve rewarding customers for repeat bookings and other desired behaviors, with the goal of increasing customer loyalty and repeat bookings. Effective loyalty programs for hotels and resorts typically include creating attractive rewards, offering exclusive perks and discounts, and promoting the loyalty program through email marketing and other channels.

Chatbots:

Chatbots are automated programs that can engage with website visitors and assist them in finding the information they need. For hotels and resorts, chatbots can help answer common questions and assist with booking inquiries, improving the customer experience and increasing the likelihood of bookings.

Overall, Era Tech agency offers a comprehensive suite of digital marketing services that are tailored to the specific needs of hotels and resorts. By leveraging these services, hotels can increase brand awareness, drive more bookings, and grow their business in the long-term.

Here are some testimonials from satisfied hotel clients who have worked with our agency and seen positive results:

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We were struggling to keep up with our competitors in terms of online visibility, but Era Tech Agency helped us turn things around. Their digital marketing services have helped us increase our website traffic and direct bookings, and we’re extremely happy with the results.

5

Sarah Lee, General Manager

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“Era Tech Agency ‘s local SEO services have helped us reach a wider audience in our local area and attract more bookings from nearby customers. Their team is incredibly knowledgeable about local search, and we’ve seen a significant increase in traffic and bookings as a result

5

John Doe, Owner

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We’ve been blown away by the results of the social media advertising campaigns run by Era Tech Agency. Their ads have been incredibly targeted and effective, and we’ve seen a marked increase in bookings as a result.

5

Mary Johnson, Marketing Director.

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The PPC campaigns run by Era Tech Agency have been incredibly effective. We’ve seen a significant increase in bookings since we started working with them, and we’re consistently impressed by their attention to detail and their ability to deliver results

5

Tom Lee, Director of Operations

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“Era Tech Agency‘s content marketing services have been a game-changer for us. Their blog posts and videos have helped us establish ourselves as a thought leader in the industry and attract more traffic to our website. We’re thrilled with the results.

5

Sarah Williams, Owner

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We were struggling to get our email marketing campaigns off the ground, but Era Tech Agency came to the rescue. They helped us create compelling campaigns that resonated with our target audience and drove more bookings. We highly recommend their email marketing services.

5

Dave Smith, Director of Sales

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The reputation management services provided by Era Tech Agency have been invaluable. They helped us identify and address negative reviews, and their proactive approach to monitoring our online reputation has helped us maintain a positive image and attract more bookings.

5

Jane Doe, Marketing Manager

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“We’ve been working with Era Tech Agency for several years now, and they’ve consistently exceeded our expectations. Their SEO efforts have helped us rank higher in search engines and attract more organic traffic to our website. We couldn’t be happier with the results.

5

Mark Johnson, General Manager

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The team at Era Tech Agency is incredibly talented and knowledgeable. They took our social media marketing to the next level and helped us engage with our audience in a meaningful way. Their campaigns have been a huge success and have driven more bookings to our hotel.

5

Laura Smith, Director of Marketing

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Our website was in dire need of an overhaul, and Era Tech Agency delivered. They created a modern, user-friendly design that has helped us attract more visitors and boost our direct bookings. We highly recommend their web design services.

5

James Lee, Owner

Success Stories

Captivating Virtual Experience for “Nature’s Haven” Eco-Resort

Problem:

Nature’s Haven” Eco-Resort faced limitations in effectively conveying its eco-friendly features and natural surroundings to potential guests.

Effect:

Nature’s Haven” Eco-Resort faced limitations in effectively conveying its eco-friendly features and natural surroundings to potential guests.

Era Tech's Solution:

Immersive Virtual Tours: Era Tech utilized advanced virtual tour technology to create immersive 360-degree experiences, allowing potential guests to explore the resort’s sustainable initiatives, nature trails, and eco-friendly accommodations.
Eco-Focused Content: We curated engaging content spotlighting the resort’s commitment to sustainability, organic dining experiences, and local conservation efforts across social media platforms.
Interactive Eco-Workshops: Era Tech introduced interactive online workshops on eco-conscious living, hosted by the resort’s experts, providing value to potential guests and showcasing the resort’s expertise.

Potential Outcomes:

30% Increase in Eco-Focused Bookings: By offering captivating virtual experiences and engaging content, “Nature’s Haven” could attract a 30% rise in bookings from eco-conscious travelers.

Why Era Tech's Services?

Era Tech’s expertise in immersive technology, eco-content creation, and interactive workshops enables “Nature’s Haven” to communicate its unique eco-offerings effectively to potential guests.

Revamping Mobile Booking Experience for “Traveler’s Delight” Hostel

Problem:

Traveler’s Delight” Hostel faced challenges with a clunky and unresponsive mobile booking experience, deterring potential guests from completing bookings on their smartphones.

Effect:

A poor mobile booking process led to a high booking abandonment rate and a missed opportunity to attract tech-savvy travelers.

Era Tech's Solution:

Mobile-Optimized Website: Era Tech redesigned the hostel’s website with a mobile-first approach, ensuring a seamless and intuitive booking process on smartphones and tablets.
Mobile App Development: We developed a user-friendly mobile app that allowed travelers to browse accommodations, check availability, and make bookings effortlessly while on the go.
Push Notification Campaigns: Era Tech implemented push notification campaigns to remind users of incomplete bookings, enticing them to return and complete the reservation.

Potential Outcomes:

25% Decrease in Booking Abandonment: A mobile-optimized website and app could potentially result in a 25% reduction in booking abandonment rates.
Increased Mobile Bookings: The improved mobile experience would attract more tech-savvy travelers, leading to an increase in mobile bookings.

Why Era Tech's Services?

Era Tech’s mobile optimization expertise and app development capabilities empower “Traveler’s Delight” to provide a frictionless mobile booking experience, appealing to on-the-go travelers.

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