Digital Marketing Strategy Development

Build a Clear Roadmap to Online Growth

You Know What You Want,
But You’re Not Sure How to Get There

We Ensure You Don’t Take the Wrong Turn En Route to Success Store 

A recent report revealed that nearly 50 percent of businesses don’t have a clearly defined online marketing strategy to steer their digital marketing efforts. This means many market leaders are investing their time, money, and resources in paid digital marketing services without a well-planned approach for goal setting and achievement, task prioritization, marketing direction and budget and resource allocation.

Digital Marketing Strategy Development

Where are you now? Where do you want to be? What is the best approach to achieve your business goals? Where does your digital marketing budget go? Our digital strategy company addresses these questions to help you generate lucrative online marketing ideas and get you to your desired destination.

Let us assist you in building a robust digital marketing strategy framework for your brand. Get your digital marketing campaign moving with Era Tech Internet Marketing Agency’s marketing strategy services.

Why You Need to Start With Strategy

Uncover Market Opportunities and Increase Your Revenue

Marketing your brand without an internet marketing strategy or using an inappropriate online marketing plan is a surefire way to lose money, waste time and get nowhere.

In today’s digital world, growing a business comes with many challenges and opportunities that demand different web marketing strategies and solutions. A digital marketing strategy that has worked for a specific audience segment may not be the best approach for another. Likewise, internet marketing strategies that yielded positive results a year ago may not generate the same results today.

All too often, outdated and unfocused online marketing strategies turn profitable businesses into an also-ran. Does your brand have a clear-cut digital marketing strategy? Don’t miss out on opportunities to boost your digital performance. Now’s the time to invest in marketing strategy services and take your digital success to the next level.

A Concrete Digital Marketing Strategy Allows You To:

  • Determine marketing gaps
  • Expand your reach
  • Improve audience targeting
  • Save time, money and resources
  • Generate better, faster revenue
  • Increase traffic, leads and conversions
  • Discover more opportunities to build brand awareness
  • Take appropriate actions
  • Measure campaign performance and brand success
  • Build a brand reputation
  • Scale business
  • Compete with industry giants
  • Accomplish business goals
  • Manage your financial resources

Without A Well-Defined Online Marketing Strategy, You Fail To:

  • Define clear goals
  • Identify and fix digital marketing mistakes
  • Grow your sales pipeline
  • Leverage available marketing channels
  • Outperform your competitors
  • Allocate and spend your digital marketing budget wisely
  • Build your customer base
  • Establish brand confidence
  • Deliver sales leads
  • Increase traffic flows and conversions
  • Grow your industry expertise
  • Provide an excellent customer service
  • Engage with prospects across platforms
  • Take advantage of marketing trends and sales opportunities

Jumping straight into execution without a well-structured internet marketing strategy is one of the biggest mistakes you could ever make in running your business.

Eliminate the frustration and confusion in optimizing your web processes and overall performance. Partner with our marketing strategy company and take advantage of our custom digital strategy services.

You Will Run Into Obstacles Along the Way,
But We Guide You to a Clear Path

Define Your Long-term Goals and Achieve Them

Digital marketing strategy development is the process of creating roadmaps and action plans that guide business owners and marketers in achieving their brand objectives. To secure a competitive position in the online marketplace, every industry leader must have a definitive internet marketing plan to carry on operations and hit business goals.

Many marketers, however, get right into search engine marketing (SEM) without a concrete marketing strategy plan. This is a bad move, as the adage goes: “Failing to plan is planning to fail.” Without a digital marketing plan, your search engine optimization (SEO) and other digital marketing efforts will struggle to get off the ground, and you won’t see the return on investment (ROI) you’re hoping for

Accelerate Your Online Growth With an Effective Internet Marketing Strategy

 Online Growth

Digital marketing ideas won’t deliver profitable results if they are unstructured and without basis. To create and execute effective web marketing strategies, you must collect valuable business data and transform your overall marketing approach.

Don’t have the knowledge, resources and skills to create a digital marketing strategy framework? Our marketing strategy agency provides digital strategy services that address your goals and marketing concerns. We recommend focused

online marketing strategies that boost brand performance and turn marketing gaps into sales opportunities.

Discover how our digital strategy company can help you better understand your web optimization needs, technical processes and organic traffic growth. Get in touch with a marketing strategy consultant and let us create an online marketing plan that suits your brand and drives real results.

Era Tech’s Strategy Approach

Visualize a Clear Marketing Direction

Era Tech’s internet marketing consultant services are designed to help you get from your existing market position (point A) to a competitive industry standing (point B).

Where does your business stand in the sales-marketing spectrum? What’s your current marketing approach? Does it get you to your desired destination? Our digital marketing strategy consultants conduct research and analysis to understand your market challenges and craft data-driven recommendations to accomplish your goals.

A good marketing strategy starts with a clearly defined objective. Goal setting allows you to measure success, gain a deeper understanding of the consequences of your decisions and reassess your priorities.

Our internet marketing strategy company helps you determine your primary objectives to set your marketing efforts in the right direction.

Have you rolled out your web marketing campaigns but are still not seeing results? We can help you identify strategic marketing plans to ensure your efforts generate profitable outcomes.

Does your business have a limited digital marketing budget? At Era Tech, we help you set realistic goals and create an online marketing strategy that fits your financial capacity and marketing capabilities.

Get in touch with our digital strategy company and let’s talk about how to best achieve your marketing objectives, depending on your unique situation.Get in touch with our digital strategy company and let’s talk about how to best achieve your marketing objectives, depending on your unique situation.

Our Marketing Strategy Agency
Considers Your Unique Industry

Choose a Reliable Firm That Maps Out Every Step

Given the plethora of marketing strategy agencies that offer website audit services, online marketing, and social media strategy solutions, it can be challenging to find the right agency that fits your business. In some cases, you might fall into the trap of an internet marketing and content strategy agency that over-promises but under-delivers.

Need a second opinion on your enterprise marketing strategy? Searching for another social media strategy agency to handle your digital marketing planning? Looking to grow or pitch for investors?

Six top considerations when choosing a digital strategy partner:

Web Audit Practices

A reputable marketing strategy company runs a complete digital marketing audit, provides transparent site audit results and clarifies website issues and technical processes. Additionally, a reliable digital strategy firm uses advanced SEO audit tools to ensure all campaign details and recommendations are accurate. At Era Tech, we explain technical jargon and drill down your website audit report so you have a clear understanding of where your money goes and what’s happening in your campaign.

eCommerce Marketing Strategy

Many marketers have entered the eCommerce marketplace, but only a few truly understand its demands, limitations and potential. If you’re building your eCommerce strategy or still solidifying your social media marketing plan for your online store, it’s imperative that you choose a digital marketing strategy agency with years of experience in eCommerce optimization. Our marketing strategy company has more than 15 years of experience in various areas of eCommerce marketing strategy development, including eCommerce PPC, eCommerce SEO and eCommerce web design.

Online Marketplace Advertising Plan

Are you a third-party retailer on Amazon, Target Plus or Walmart Marketplace? To improve your profitability and ensure your Amazon marketing strategy adheres to marketplace standards, be sure to consult with a digital strategy firm that is well-versed in the demands and restrictions of various online marketplace platforms. More importantly, partner with a digital marketing agency with proven expertise and experience in developing and executing Amazon PPC strategy, Amazon branding strategy and online marketplace advertising plans.

Marketing Flexibility

Do you cater to other businesses, investors, decision-makers or consumers? A trustworthy digital strategy consultant formulates a social media marketing business plan and digital marketing techniques that adapt to client demands and changing market conditions. Whether you need help developing a B2B social media strategy, B2C social media strategy or other digital marketing strategies, our internet marketing strategy consultants can assist you.

Advertising Strategy

Promoting your products and services online requires cutting-edge organic and paid search strategies to rise above the din and attract customer attention. However, only a few marketing strategy agencies can effectively produce and implement both Google AdWords strategy and organic digital marketing techniques. Era Tech comprises a team of industry specialists knowledgeable in various online advertising solutions, including Facebook ads strategy, social media content strategy and SEM strategy creation.

SEO Website Strategy

A dependable internet strategy consultant examines all aspects of your web design and SEO performance to determine all factors that affect your website accessibility and hinder your online growth. Beware of a digital strategy agency that delves right into search optimization without discussing your responsive web design issues. At Era Tech, our SEO website strategy recommendations also tackle the important tasks of fixing website problems and preventing them.

If you’re not seeing returns with your current online marketing and social media strategy agency, it’s high time that you rethink your decisions and partner with a reputable digital strategy company that understands your needs and delivers your expectations.

Let us show you how to develop a unified social media marketing strategy and web marketing plan that convert leads into sales.

What’s Included in Your Marketing Strategy? 

Get a Comprehensive Package of Resources

Once you partner with us, we provide you with a complete marketing strategy plan that maps out a clear path to your goal, executive summary and video for your team to review

Section 1: Scorecard Results and Recommendation

  • Custom “Marketing Scorecard” with detailed explanation
  • Top business goals and supporting 2nd-tier goals

Section 2: Solutions and Plan

  • Recommended solutions
  • The plan on how to accomplish the solutions
  • What phases we recommend, in which order

Section 3: Worksheet and Investment

  • A clear worksheet on your recommended marketing strategy and how performance in each channel contributes to achieving your goal
  • One-page snapshot
  • Investment to accomplish the plan

A Digital Strategy Firm That Delivers

Strengthen Your Brand and Gain a Competitive Edge

Need help with your corporate marketing strategy? Whether you own a startup, enterprise or multiple-location business, a Era Tech digital strategy consultant can develop the right internet marketing strategies for your specific needs and demands.

To give you a clear picture of how our internet marketing consultant services can improve your existing metrics and overall market standing, here’s an overview of what we’ve accomplished over the last year for a multi-location property restoration company:

6 Key Areas of Focus for Digital Marketing Strategy Development

To ensure we outline a digital marketing plan tailored to your brand, we ask you to accomplish a self-assessment questionnaire based on six core areas:


Brand and Business

Evaluates the level of your digital presence, including competitive position, online reputation and customer relationship management (CRM)


Content and Engagement

Assesses your brand engagement, social media marketing strategy, email marketing strategy and content strategy SEO performance, etc.


Internal Team or Partners

Determines your capacity to generate online marketing ideas and perform necessary web optimization processes.


Technology and Software Integration

Evaluates the level of your digital presence, including competitive position, online reputation and customer relationship management (CRM)


Lead Sources

Determines your key traffic sources and the availability of essential marketing channels


Success Measurement

Evaluates the level of your digital presence, including competitive position, online reputation and customer relationship management (CRM)

Era Tech’s Growth Formula Delivers
the Most Effective Results

Drive Gains at Both Ends of Your Sales Funnel

At Era Tech Internet Marketing Agency, we are committed to relationships and results. As your digital marketing partner, we show you how a well-thought-out marketing strategy plan can improve your bottom line and boost your entrepreneurial confidence.

Our digital strategy agency developed a growth formula to ensure our combined digital marketing ideas do not just attract leads but also turn customers into brand advocates:


The first and most significant part of the growth formula is the marketing strategy development.

Why do we start with strategy? At Era Tech, we believe that a strong business relationship begins with knowing our clients’ goals and identifying marketing gaps and existing digital performance. To support your digital transformation, goal achievement and online growth, creating a digital marketing plan tailored to your unique needs and capacity is necessary.

At Era Tech, we determine your goal from the get-go and identify your target audience to create all-inclusive web marketing strategies that capture every stage of your sales funnel and address your marketing challenges:


Attracting your ideal client segments is the initial goal of the development of a digital marketing strategy.

Our internet marketing strategy consultants layout your customer journey map and determine the necessary channels and approaches to lure prospects towards your brand.

This part includes:
  • SEO audit service
  • Social media marketing
  • SEO content marketing
  • Pay-per-click advertising


Once you capture your target audience's interest, the next step is to re-engage your followers and convert site visitors into leads.

Our digital marketing strategy agency enumerates the online marketing components and step-by-step processes you need to prioritize to improve your lead conversion rate.

This part includes:
  • Landing pages
  • Calls-to-action (CTAs)
  • Customer-centric
    content marketing


The closing stage is where qualified leads are transformed into paying customers.

To close your sales-qualified leads (SQLs), we devise an internet marketing plan, which includes actionable insights and digital marketing techniques that highlight your unique value proposition (UVP) and move prospects to the bottom of your sales funnel.

This part includes:
  • Lead nurturing
  • Email marketing
  • Social media monitoring
  • Marketing automation


Digital marketing revolves around providing outstanding brand solutions and continuously engaging your customers.

To help you retain loyal clients and turn them into brand advocates, we create long-term online marketing strategies focused on providing personalized customer experiences.

This part includes:
  • SEO
  • Social media monitoring
  • Reputation management
  • Email marketing

The goal is to increase your month-over-month (MoM) growth rates and launch successful internet marketing strategies that build communities of brand advocates and promoters. As a digital strategy firm, we make this possible by taking a careful approach to online marketing strategy planning.

We Help You Decide Which Approach Is Right for You

We Zero In on the Digital Marketing Services That Fit Your Business

Which marketing approach is best for your company? At Era Tech, we provide a unified digital marketing strategy plan that addresses your primary goal. These are some of the components that may be included in your online marketing strategy, depending on your marketing needs, budget and capacity:

Website Audit Services

Site audit is a critical part of SEO marketing strategies and other digital strategy services. Our digital strategy company performs an in-depth web audit to determine your business’s strengths, weaknesses, opportunities and threats (SWOT). This involves market gap analysis, website SEO analysis, site security audit, competitor website audit and penalty and recovery site audit. Our website audit experts also look into other aspects, including duplicate content, negative SEO practices and backlink profile. These website audit services are designed to identify issues and fixes that can significantly move the needle towards your desired business outcomes.

SEO Strategy

Build better customer relationships and establish your thought-leadership brand with Era Tech’s complete SEO strategy and SEO audit services. Our SEO audit agency runs an extensive SEO site audit to determine the on-page and off-page SEO strategies you need to prioritize. We also measure and track your SEO and content strategy success. Using the SEO website audit results, our SEO audit experts formulate an SEO strategy that lays out how to increase your search volume, leads, traffic and conversions over time. Our SEO audit agency follows Google standards and SEO marketing strategy development best practices for greater searchability and visibility

SEO Keyword Strategy

Connect your brand with your target audience and amplify your market reach with an effective SEO keyword strategy. Our SEO website audit and strategy experts leverage advanced SEO audit and keyword research tools to determine top-performing, brand-related keywords, categorize search phrases based on user intent and cut down your keyword list. We understand that keyword research impacts not only your SEO content strategy but also other aspects of your web optimization efforts. As such, we ensure our SEO keyword strategy is backed by research and credible SEO site audit results.

SEO Content Strategy

Era Tech’s SEO website strategy team determines your target audience, their pain points and needs, subject matter expertise and reading preferences before outlining a content strategy SEO plan. Our SEO content strategy professionals also audit SEO site content and leverage data from your website SEO analysis to find unique content angles, provide suitable SEO and content strategy and develop a list of potential blog topics. From creating compelling content and scheduling blog posts to developing page authority and performing a content SEO audit, our SEO and content strategy agency can get the job done for you.

PPC Strategy

Whether you need support with your Google AdWords strategy, Facebook ads strategy or PPC audit, our pad search strategy agency is here for you. Over the years, we’ve assisted hundreds of businesses in structuring their PPC strategy, and our efforts to create an effective Google AdWords strategy resulted in increased brand awareness, leads and repeat sales. We’ve also had many clients who entrusted us with their monthly PPC audit, paid search strategy development and Facebook ads strategy implementation. Call us now and let us help you define your PPC strategy goals and budget, analyze the competition and create an AdWords strategy that supports immediate online sales.

SEM Strategy

Need help with your PPC audit and SEO marketing strategies? Our PPC and SEO audit agency develops an SEM strategy that fits your digital marketing budget and improves your marketing effectiveness. We provide SEO audit service, perform keyword research analysis, audit SEO and PPC campaign metrics and evaluate your existing SEM strategy. These practices allow us to create an integrated PPC and SEO marketing strategy that increases your brand recognition, narrows your audience targeting and delivers measurable growth. Schedule a consultation with an internet strategy consultant to learn more about our SEM strategy services.

Amazon Marketing Strategy

Build and implement a functional Amazon marketing strategy and dominate the Amazon marketplace. A Era Tech internet strategy consultant creates your Amazon branding strategy and Amazon advertising strategy so you can focus on your core business. We develop an Amazon PPC strategy that taps into your target audience segments and caters to customer interest and behavior. Our Amazon advertising strategy firm also presents data-driven Amazon branding strategy recommendations to improve your storefront, optimize product pages and drive sales, regardless of seasonality.

Social Media Strategy Services

Leverage the right platforms and position your brand in front of a broader audience scope with Era Tech’s business-to-business (B2B) and business-to-consumer (B2C) social media marketing business plan. Our social media strategy agency evaluates your existing social media marketing plan, performs competitor benchmarking, determines your buyer persona and identifies social media channels relevant to your brand. Our social media strategy planning experts also establish social media marketing strategy guidelines to ensure your cross-channel campaigns do not exceed your social media strategy budget.

Link Building Strategy

Does your current SEO link strategy boost your site authority and web traffic? At Era Tech, we perform a comprehensive SEO website audit, determine white-hat link building strategies and audit SEO keyword research strategy to ensure our link building strategy recommendations adhere to Google standards and generate high-authority backlinks. We also analyze your competitors’ link building strategies to generate winning online marketing ideas that open greater revenue opportunities. Contact our SEO link strategy agency and let’s discuss your link building strategy options.

Reputation Management Strategy

Tried several reputation management strategies but still stuck with a negative brand image? Rebuild your business confidence and regain consumer trust with reputation management strategies that repair and protect your branding. Our reputation management strategy company sets your goals, defines boundaries and limitations, tracks brand mentions across online channels and evaluates your existing digital presence to establish company-wide guidelines on dealing with your online reputation. We also leverage our reputation management software to streamline the implementation and monitoring of your reputation management strategies.

eCommerce Marketing Plan

Take advantage of our eCommerce marketing strategy services and gain access to a wide range of eCommerce strategy solutions, including Shopify marketing strategy, Walmart Marketplace strategy, Target Plus Marketplace strategy and Amazon PPC strategy. As your dedicated eCommerce strategy team, we conduct an initial SEO site audit, review your product pages and determine market expansion and sales growth opportunities. Our eCommerce marketing strategy experts also explore other options, such as email marketing strategy, paid search strategy and social media content strategy to promote your products and reach new customers.

Franchise Marketing Strategy

Need a unified enterprise SEO strategy and franchise marketing plan for your multiple-location business? Our enterprise marketing strategy agency determines your brand identity and creates franchise marketing strategy guidelines to ensure brand consistency across your service locations. To create an effective corporate marketing plan that boosts audience engagement, we also leverage SEO audit services, source location-specific keywords and provide blog topic recommendations. Whether you need help with enterprise marketing strategy development or enterprise SEO strategy implementation, our digital strategy agency has got you covered.

Era Tech’s Marketing Strategy Process

A Healthy Money Tree Needs Nurturing From the Roots to the Branches

As your dedicated marketing strategy consultant, we treat our partnership as if we are nurturing a money tree. Our digital marketing strategy agency prioritizes your needs and preferences in creating a data-driven digital marketing strategy to produce more fruit in the long run.

To strengthen your money tree, our internet marketing plan comprises three critical stages:


Information Gathering, Assessments and Interviews
Our marketing strategy agency performs website SEO analysis and in-depth campaign evaluation to determine your key traffic sources and other technical SEO factors affecting the health and stability of your business’s digital presence, including:

  • Site speed
  • Server settings
  • Google Business Profile or Google My Business (GMB) listings
  • 404 error pages
  • Backlink profile and spam score
  • Trust signals

This phase is essential to identify the proper metrics related to your top-level goals and KPIs, verify if tracking tools are set up properly and ensure all ad accounts are linked into Google reporting.

Root Fixes
Runk Growth


Analysis and Recommendations
The second phase of the online marketing plan involves analyzing the key metrics from Phase 1 and determining the best approach to optimize your:

  • Site architecture
  • Content strategy SEO
  • Calls-to-action (CTAs)
  • SEO keyword strategy
  • Social profiles
  • Landing pages
  • Email marketing performance

The goal is to develop digital marketing strategies that address your buyer persona, provide the best possible user experience (UX), boost your organic traffic growth and produce the highest ROI.


Presentation of the Strategy
Finally, to improve the shape and quality of the fruit, the third phase of the internet marketing strategy focuses on maximizing results from your:

  • SEO strategies
  • AdWords strategy
  • Organic social media strategy planning
  • Reputation management strategy
  • SEO link strategy

We leverage the data from the previous phases to design and present a holistic digital marketing business plan that drives success.

Branch Care

In today’s digital world, many business leaders are still puzzled on how to optimize their online presence and which digital marketing strategy best suits their brand. At Era Tech, we make it easier for you to measure which strategy works and refine your approach.

Let us help you grow a healthy money tree. Contact us today to discuss each component of your marketing strategy plan.

Why Choose Era Tech for Your
Digital Marketing Business Plan

Leverage Our Industry Expertise and Knowledge

The development of a digital marketing strategy is a crucial process. It requires rigorous qualitative and quantitative research and analysis to determine the appropriate approach to reach your goals and get your brand where you want to be.

Let us help you identify the necessary steps to achieve business success. Here’s what you can expect when you partner with our digital strategy agency:

Multidisciplinary Team

Our digital strategy firm comprises a team of digital marketing consultants with vast experience and expertise in various areas of strategy development, including B2B social media strategy, AdWords strategy, Amazon advertising strategy, Shopify marketing strategy and SEO audit service. We invest in training and seminars to ensure we stay on top of industry developments and generate innovative digital marketing ideas and SEO strategies.

No Commitment Necessary

With our digital marketing strategy agency, you don’t have to commit to our digital strategy services. You have the option to take our social media marketing plan and corporate marketing strategy and implement them yourself, work with another marketing strategy company or come back to us and allow our digital strategy consultant to execute the online marketing and social media marketing plan.

Established Reputation

At Era Tech, we don’t simply run a digital marketing audit and leave you wondering what to do next. Our internet strategy consultant performs a thorough web audit, analyzes the audit results, identifies issues, provides growth projections and formulates strategic action plans to guide your digital marketing process. Over the years, we’ve helped numerous agencies with their eCommerce marketing plan, link building strategies, social media strategy services and other marketing strategies – we can do the same for you.

Unified Plan Across Delivery Teams

From your B2B social media strategy and Shopify marketing strategy to your corporate marketing plan, all these digital marketing strategies should be centered on your primary goal(s) to create a unified marketing strategy plan. Our digital strategy consultant determines your brand objectives and works closely with each delivery team to ensure all social media strategy planning and internet marketing strategy development align with your branding and are focused on hitting your goals.

Custom Marketing Strategy Packages

Our marketing and content strategy agency offers custom marketing strategy development packages based on your digital marketing budget, business objectives, total annual revenue and number of service locations. Get in touch with our marketing strategy consultant to find out more about the package inclusions and pricing options of our online marketing and social media strategy services.

Holistic Strategy Approach

We believe that a well-structured digital marketing plan is what sets a Era Tech company apart from the competition. As such, we ensure all areas of your brand marketing are addressed. Depending on the results of your site audit and your marketing needs, your marketing mix may include social media content strategy, eCommerce marketing plan or SEO audit services. We also offer small and medium-sized business (SMB) and enterprise SEO strategy and a corporate marketing plan to capture all market segments.