Social Media Management
Drive Lucrative Results on the Right AChannels
Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment, and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
To maximize your online presence, Era Tech Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise, or franchise clients are a testament to that.
What Is Social Media Management?
Custom Strategies That Promote Stellar Customer Engagement
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At Era tech, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Integrated Processes for Maximum Impact
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Why Businesses Need Social Media Management
Online Solutions That Make Your Brand Stand Out
Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
Balancing all these moving parts is what social media management is about.
For many businesses, giving up the resources required to carry out fullscope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.
Enjoying the Benefits – Minus the Burden
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
According to Rachel Czeszewski, Era tech’s senior social media manager (paid), when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
The Smart Choice Is To Invest in a Skilled Outsourced Team
You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Era tech’s senior social media manager (organic), Alyssa Tear, said these don’t replace the need for an expert. Era tech provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
How the Best Social Media Marketers Achieve Their Clients’ Goals:
Your content is tailored to the needs and preferences of your target audience.
You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
Your social media management budget is well-appropriated and prudently managed.
Your social media management service package can be divided into organic and paid social, depending on your priorities
Nuances can be applied while keeping multi-channel efforts unified.
Your Search for the Best Social Media Management
Company Ends Here
Era tech offers comprehensive Facebook and Instagram strategies as well as TikTok and YouTube management. In fact, Era tech provides a full suite of social media marketing and management services that company owners and marketers (no matter their niche) can believe in.
Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.
Organic vs Paid Social: What’s the Difference?
Choose the Right Channels and Tactics That Work for You
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:
In addition our social media managers, Tear (organic) and Czeszewski (paid), listed some of the main purposes of social media marketing management based on type:
- ZFor raising brand awareness
- ZFor creating a community on social media
- ZIdeal for audiences in the research phase of their buying cycle
- ZHelps you retain and maintain a relationship with existing customers
- ZFor sending users to your site
- ZFor driving leads to landing pages
- ZIdeal for audiences interested or deciding to purchase your product or service
- ZComplements other paid advertising options like search engine marketing (SEM) and Amazon marketing
So, should you focus on one or the other, or do you need a mix of both? Tear said it can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.
At Era tech, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.
Types of Social Media Management for Business Owners
Types of Social Media Management for Business Owners
The best social media management agencies can tailor any solution to your specific niche, from organic Facebook and
Instagram marketing to YouTube and Twitter advertising. At Era Tech, knowing your industry well is part of our comprehensive research, and it helps us identify the correct social platforms for your business sector, the overarching strategy and the targeted campaigns that are right for you and align with your business goals.
There may be a universal social media management definition, but different industries adopt the components that work for them. Our social media management offering includes:
Our social media management offering includes:
In some instances, other digital marketing firms partner with us to propel their clients’ presence and engagement on the social web – they achieve this by using our white label social media management packages.
This is our unique social media management for agencies offering, which allows us to support digital marketers who are still building out their social management teams and service offering.
Social Media Platforms Era Tech Helps Manage
Reach Your Niche Market Audience With a Robust Social Presence
Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our diverse portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. But our biggest strength is in tying everything together to drive the best results
Boasting over 1 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement. Maximize these benefits when you sign up for our Facebook management services. Our social media management company offers strategy recommendations, content development, comment monitoring for social content and paid advertising, among others.
Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on Twitter. This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it's large enterprise or small business social media management you require, our Twitter management experts aid you in devising a cohesive, channel-specific strategy.
About one third of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. You can leave the legwork to Era tech, an Instagram management agency with extensive experience in optimizing vanishing and user-generated content. We handle it all, from gallery posts and Instagram stories to interstitial ads.
Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At Era tech, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.
YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions to go with your video uploads.
Improve your add-to-cart and checkout rates when you share your eCommerce catalog on Pinterest. No other social media management agencies are as committed as Era tech in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategists' day.
Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.
Era Tech’s Social Media Management Services
Trends and Tactics You Can Trust to Deliver Qualified Leads
Social Media Marketing
Social platforms let you touch base with your target audience and promote your offerings at digital speed. But there’s a right way to boost your brand visibility and achieve your business goals, and it’s called social media marketing. Our social media management services include this process, which combines market research, strategy-building, consumer engagement and campaign-based social media marketing management.
Social Media Advertising
Choose the social strategy that keeps 63 percent of consumers clicking: paid social advertising! Leverage this lucrative trend and devise the best social media management game plan with Era tech experts. We select platforms where your target audience is found and create custom-built ads that appeal to them. Ad campaigns are aligned with your budget, turning clicks into purchases and maximizing your return on ad spend (ROAS).
Social Media Brand Management
What is social media management without brand management? From Facebook management to TikTok management, Era tech plans, executes and monitors organic and paid brand campaigns on multiple platforms. Our social media management company's custom solutions enable you to establish a positive brand image, amplify your reach and ramp up sales and profits.
Social Media Follower Growth
Forrester data shows that 80 percent of customers want to interact with brands using social media. If you want to expand your market and enlarge your social following, enhance future results with our sustainable growth strategy. You can rely on our Facebook, Twitter and Instagram management services for an integrated approach that spans social media invite emails and website follower growth buttons
Social Media SEO
Point visitors to your site or secure visibility for your links in social search results through proper social media optimization. With guidance from your dedicated social media manager website, links are distributed on your social profiles, increasing exposure and extending lifespan. Social media management firms can help you leverage the fact that search engines can also index your organic post if they are relevant to people’s queries.
Website Design and Development
When you send people from your social pages to your website, ensure they will find it easy to use and navigate. As we manage social media accounts, we also check if your site is compliant with the Americans with Disabilities Act (ADA), functional and optimized based on best practices. Our web design and development team sets up a responsive and mobile-first digital home to boost conversions.
Feature videos across your accounts to assist users in understanding your product or service. Videos are a profitable addition to your marketing arsenal, and our in-house team is here to handle full production, which other YouTube management companies tend to outsource. We have masters of the trade to conceptualize, film, edit and finalize your ad, demo, explainer, event highlights or testimonials.
Social Media Content Writing
Research suggests that over 50 percent of consumers head off to social media to research products. Capture their attention with high-value, engaging posts crafted by Era techs social media content management and creation pros. We design organic social content that attracts interest and influences decisions among your followers, while paid social content drives traffic and potential leads to your site.
Social Media Reputation Management
Build a positive brand identity by maintaining goodwill with all stakeholders, responding to reviews and growing your following on social media. Incorporated into our solutions is online reputation management (ORM), which allows you to shape public perception on social platforms. Gain confidence as we gather votes of approval from your customers – a vital component of any business social media management strategy.
What Is Social Media Management for Agencies
or White Label Social Media Management?
Create Top-Notch Content Tailored to Any Type of Follower
You’re probably familiar with most of the social media marketing services we’ve listed, but many people wonder about white label social management. Let’s define it: It is a service reserved for smaller social media management firms or social media management for agencies with limited capacity. This service allows standalone marketing companies that don’t have the social media manpower or expertise on-site to offer their clients social media management or marketing.
A digital marketing agency with a dedicated social media team can now boast social marketing competencies because they have partnered with a trusted white label social media management company. In this way, any digital agency can catapult their clients to social media supremacy.
Our unique white label service provides our partners with the following benefits:
- Support for digital marketers who are still building out their social management teams and service offering
- Establishment of their brand by keeping all client-facing documents and communications branded with their name
- Ability to compete as a social media management agency instead of being just a Facebook, LinkedIn, YouTube or Instagram management agency
- Expansion of social media management business portfolio through the delivery of organic posts and targeted social ads from a capable white label social media management agency.
Why Choose Era Tech for Your Social Media Management
Invest in Flexible Social Packages Customized To Meet Your Growth Goals
More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at Era tech, we cater to your specifications, no matter your industry, size of business or budget.
We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades’ worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results.
Below are some of the benefits you’ll enjoy:
From content and engagement to strategy and analytics, Era tech manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
Extensive Subject Matter Expertise
Get matched with the best social media management strategists, depending on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services. We tailor social media management for small businesses, Fortune 500 companies and even franchisees.
Dedicated Account Managers
Consider Era tech’s social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person from the inside, providing you with an overview or the details of your progress.
Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
“Quality Over Quantity” Focus
As with any other digital marketing process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.
For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions. Plus, we offer you access to your real-time data through Era tech’s proprietary social media management software, also known as the online client portal.