eCommerce Marketing
Convert Shoppers into Paying Customers and Achieve Profitable, Long-Term Growth
From startups to large corporations, eCommerce marketing offers flexible solutions for both business owners and customers. Turn your traditional brick-and-mortar store into a 24/7 innovative online business with Era Tech’s eCommerce marketing services..
Increasing eCommerce Marketing Challenges Temper Growth Opportunities
eCommerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine-learning technologies, online sellers deal with increased demand for improved customer experience.
Consumers want immediate personal service. Not only do they expect a seamless post-purchase experience, but they also want a personalized brand encounter throughout their online buying journey. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments.
According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. However, only 15 percent of companies utilize eCommerce content marketing to its fullest extent. By optimizing your product pages and leveraging behavioral data, you can create a personalized user experience on your eCommerce site.
Another challenge that online sellers face is the lack of understanding of how search algorithms work. eCommerce companies depend on search engines for traffic. Without a solid eCommerce marketing strategy in place, your online store will be buried at the bottom of the search engine results pages (SERPs).
Rank high on search results and deliver a more enjoyable customer experience with the help of Era Tech agency!
Create a Winning eCommerce Marketing Campaign and Turn First-Time Buyers into Repeat Customers
Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy.
Era Tech agency is a venerable eCommerce marketing agency in the United States. We provide eCommerce website marketing solutions aimed at helping businesses supercharge their online campaigns and entice more customers. Partner with us and let us help you bring in more revenue to your online store.
eCommerce Marketing for Businesses
Zoom Past the Competition through eCommerce Online Marketing
Attracting the right customers, nurturing your ideal prospects and generating targeted traffic — these are just some of the challenges that business owners face in eCommerce marketing. As an established eCommerce marketing agency, we understand the complexity and demands of the online business landscape. That is why we provide eCommerce solutions tailored to your needs and requirements.
Era Tech implements cross-channel digital marketing strategies to help our business partners achieve their marketing goals. Using proven optimization methods, we’ve helped our eCommerce clients achieve the following results:
- Search Campaigns: +449%
- Google Shopping Conversions: +72%
- Click-Through Rates (CTRs): +138%
- Average Position: +76%
- Website Traffic: +70%
- Year-over-Year (YoY) Transactions: +81%
- Organic Revenue: +130%
Since 2000, we’ve helped hundreds of businesses grow their revenue through targeted marketing services. “Unlike some other agencies, Era Tech specialists have always been actively engaged and there is never radio silence from them.” said Erica C, an eCommerce business executive. “Era Tech agency has been a very important part of our success. They’re going to be a very important part of your team and definitely a long-term partner. I highly recommend Era Tech.” From building your brand affinity to maximizing your sales, Era Tech agency can help you. Entrust your marketing for eCommerce campaign with us and achieve a real return on investment (ROI).
eCommerce Marketing Services
Increase Customer Loyalty and Improve Your Conversion Rate
- eCommerce SEO
Enhance your search visibility and build your thought leadership brand. Era Tech’s eCommerce search engine optimization (SEO) solutions aim to help your brand punch above its weight and surpass the competition. Our SEO services include keyword research, local SEO, technical optimization, email marketing automation and Google Analytics review
- eCommerce Content Marketing
Improve your brand engagement and rank better on search results. Era Tech agency strategies focus on building brand awareness and promoting your products more effectively. We create blog posts, product descriptions, social media content and downloadable product guides.
- eCommerce PPC Management
Connect your online store with the right customers at the right time using the right platform. Era Tech agency performs advertising analyses to help you acquire qualified traffic from high-intent buyers. We offer landing page conversion, paid advertising, eCommerce remarketing and ad A/B split testing
- eCommerce Web Design
Era Tech agency website marketing specialists highlight your unique value proposition, simplify navigations and eliminate unnecessary form fields on your site. We find the right balance between text and visuals. In this way, we ensure your eCommerce website provides the best possible user experience.
- Shopify SEO
At Era Tech agency, we take a 360-degree approach to Shopify search optimization. Our SEO specialists conduct Shopify SEO audits, keyword research, on-page and off-page optimization and backlink analyses. Doing so allows us to implement data-driven SEO strategies and capture your target leads and sales.
- Shopify Web Design
Leverage Shopify’s full cloud-based eCommerce platform and customizable themes to showcase your brand’s unique selling proposition (USP). During our initial consultation, Era Tech agency web designers determine your goals, unique branding and marketing objectives. These practices enable us to lay out unique, clear design ideas for your online store.
- Social Media Marketing
ReadyEra Tech managers work closely with our digital marketing specialists to deliver results-driven eCommerce marketing services. We implement both organic and paid social media marketing strategies to boost your competitive edge. Era Tech team optimizes your social media posts, provides review responses, interacts with your followers and shares valuable content.
- Amazon Marketing
Create a profitable Amazon marketing strategy with the help of Era Tech agency. We optimize your Amazon product pages, implement targeted eCommerce content marketing strategies and promote your products through Amazon Marketing Services (AMS). Let us help you improve your marketing strategies and build consumer trust.
- Walmart Marketplace Integration
Protect your brand presence and launch new products on Walmart Marketplace. We customize your Partner Profile, build your product catalog and capitalize on sponsored products and native banner ads. In this way, we maximize your ad spend and increase your conversions.
Why eCommerce Marketing is Essential for Your Business
Build Brand Awareness and Drive Qualified Traffic to Your Online Store
eCommerce is here to stay. Leverage online platforms to your advantage and beat the competition by delivering omnichannel customer experience. Era Tech agency creates a dynamic and customer-focused eCommerce website marketing strategy to ensure your success.
Through eCommerce digital marketing, you can:
Centralize Your Business Operations
Research eCommerce online marketing allows you to create an organized system of siloed channels. Utilize data tracking tools to monitor your leads and brand interactions, get access to multi-channel product listings, reach customers from across online platforms and optimize your management operations.
Strengthen Your Online Foundation
Position your brand in front of interested buyers and generate repeat customers. eCommerce marketing covers a variety of web solutions, including SEO, social media brand management and conversion rate optimization (CRO). When executed properly, these solutions can boost your online reputation and increase your reach.
Reduce Abandoned Carts and Drive More Sales
According to the Baymard Institute, an estimated 69.23 percent of shopping carts are abandoned during the checkout process. Through integrated email marketing and eCommerce optimization services, you can convince online shoppers to make a return visit and complete their original purchase.
Increase Your Customer Base
Reach out to a broader audience scope and expand your business. eCommerce marketing offers numerous opportunities to connect with millions of prospects across the globe and build your site leads. More importantly, your eCommerce site allows you to scale your business without having to change your location or move to larger premises.
Boost Your Business Efficiency
With the help of a trusted marketing for eCommerce company, you can successfully scale your business, increase your product ranges and eliminate redundant tasks. eCommerce digital marketing allows you to implement data-driven strategies that align with your marketing goals.
Eliminate Wasteful Spending
eCommerce online marketing is a cost-effective solution in achieving your business objectives. Get detailed insights, monitor your budget and optimize your spending for your eCommerce marketing strategy. With at least 10 percent of your annual revenue allotted for online marketing, you can gain targeted results while keeping your budget in check.