Search Engine Optimization – SEO Company
Invest in Your Future with an SEO Company that Gets Results
An SEO Marketing Company That Gets It
Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact Era Tech Internet Marketing Agency.
You’re likely here because of one or more of the following reasons:
• Your website isn’t being found online.
• Your website traffic has diminished recently and you don’t know why.
• Suddenly, your volume of incoming calls and leads has declined.
• You’re starting a new website and want to ramp up new business quickly.
Our SEO Services
Increase Your Search Rankings and Get Discovered More Online
Keyword Research & Strategy
Era Tech is an SEO agency that understands your niche and can boost your ranking for specific search terms. Your dedicated SEO specialist will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape.
Link Building
Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with a search engine optimization company like Era Tech that has a dedicated link building team and has connections with many high-quality and relevant websites.
Technical SEO
Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!
Local SEO
Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with a search engine optimization company like Era Tech that has a dedicated link building team and has connections with many high-quality and relevant websites.
On-Page SEO
Enhance your online visibility and earn high-quality traffic. At Era Tech, we ensure our SEO services are aligned with search engines’ best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.
Off-Page SEO
Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Partner with our SEO company and let us help you demonstrate your industry expertise. We leverage social media marketing, link building, and influencer marketing to generate qualified links and positive ratings.
Amazon SEO
Differentiate your brand on Amazon and get found by millions of customers who are ready to convert. We optimize your Amazon product listings, maximize ad placements and implement goal-oriented Amazon marketing services (AMS) SEO solutions to promote your products to the right customers.
eCommerce SEO
Provide your customers with a 24/7 convenient shopping experience and increase your client retention rate. We launch targeted email marketing campaigns and optimize your site for mobile and voice search to create personalized brand experiences. We also offer Walmart Marketplace integrations to increase your sales volume.
Content Writing
We have a team of writers that produce SEO-friendly content for your website, whether that’s creating share-worthy blog posts or optimizing pre-existing service and product pages with more content. Search engines love a website that adds new content on a regular basis. Choose our SEO firm to support your content needs and bolster your search marketing.
Conversion Rate Optimization (CRO)
Increase your customers’ lifetime value and grow your online revenue with Era Tech’s CRO services. Our SEO marketing company integrates pay-per-click marketing with our SEO services to maximize your conversion opportunities. We perform website analyses, landing page optimization and A/B split testing.
Franchise SEO
Supercharge your franchise marketing efforts with Era Tech’s SEO services for multiple-location businesses. We publish geo-specific content, leverage Nextdoor advertising and develop custom web designs. Era Tech is the SEO firm that'll maximize your brand impact and increase your leads and sales.
Shopify SEO
Strengthen your online store’s digital presence and expand your market reach. Our SEO experts offer 24/7 customer support for your urgent needs and concerns. We provide a Shopify SEO audit, Shopify web design, paid advertising and review response publishing services to optimize your customers’ Shopify experience.
Why Era Tech’s SEO Services Are Better Than the Rest
Our SEO Solutions Work: We’ve Proven it Over and Over Again
Experience Matters
For more than 23 years, Era Techhas helped businesses in all industries grow their online presence to drive more revenue. We have the experience and client success stories to support any size business wanting to increase online traffic and grow its leads. Many of our SEO experts have been industry leaders for more than a decade. Our team collaborates. If someone has an issue, we all jump in.
Dedicated SEO Professionals
We believe our job is to make a technical, complicated and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your Era Tech SEO professional well and they will get to know your business and understand your unique needs.
Relationships & Results
We live by our two primary core values: Relationships and Results. We’re here for every client, that’s our pillar. We have SEO experts who specialize in helping businesses of all sizes -- from small businesses to large, national franchises -- achieve exponential growth. Our search engine optimization company believes in owning the voice of our clients and we work hard every day to prove it.
Dedicated SEO Professionals
We believe our job is to make a technical, complicated and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your Era Tech SEO professional well and they will get to know your business and understand your unique needs.
We’re Always Getting Better
SEO is never stagnant and neither are we. SEO is always changing because of multiple Google algorithm updates each year that impact ranking factors and we are always on top of the latest news and trends. Our search engine optimization company is constantly learning new techniques and staying up-to-date to remain ahead of the curve. Rest assured, our SEO company is proactive and not reactive.
We Play Fair
We value honesty and integrity in everything we do. We always play fair, using white hat SEO to drive results without spamming or gaming the system that can lead to possible Google penalties. Simply put: We don’t have to cheat to win in SEO. As a Google Partner, we play by the rules and never jeopardize your business in any way. We never compromise our integrity.
Era Tech’s Agile SEO Methodology
Your First Step Towards Digital Success
The search landscape is constantly evolving. To rank high on search engines, you need to invest in the right SEO services tailored to your business’ needs, demands and target customers. Simply relying on old SEO tactics is not enough to maintain a robust online presence — you need to find a reliable SEO company that can take your digital marketing efforts up a notch.
Era Tech Internet Marketing Agency is a customer-focused SEO company. Our SEO experts work closely with our clients to develop personalized SEO strategies that drive long-term profitability. By using a proven, efficient and effective methodology, we are able to create high-quality, measurable results.
Our SEO company utilizes a methodology called “Agile SEO,” which allows us to build a robust campaign framework that provides value for your business. Era Tech’s Agile SEO approach is built around the following processes:
1. Discover
As your search engine optimization company, we take the time to understand your business needs, demands, and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterward, we identify your key performance indicators (KPIs), determine your conversion path, and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose, and goals.
2. Analyze
The next step is analysis, which covers competitive benchmarking, in-depth site audit, site analytics review, and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies, and link-building tactics. We utilize the analytics results in formulating the best approach for your SEO.
3. Strategize
Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel, and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.
4. Execute
In this phase, we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO company also leverages a multiple-channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.
5. Measure
From the moment you sign up with our SEO company, we set up a tracking system that allows us to monitor your online progress and understand the impact of your SEO campaign. We monitor and analyze your analytics, keyword rankings and KPI. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). By monitoring your SEO efforts, we gain actionable insights and improve your optimization strategies.
6. Report
Our SEO team schedules regular consultations and monthly reports with your project managers to keep you up-to-date with your campaign progress. During our consultation, we present a comprehensive report that provides an overview of your site performance. This includes your KPI trends, overall traffic and ranking. Every month, we create a new 90-day roadmap, so you know exactly how your campaign is doing and what to expect.
7. Adjust
As part of our ongoing SEO efforts, we continuously adjust our optimization strategies based on the latest algorithm updates and market trends. Search engines are dynamically changing and industry demands are continuously evolving. As such, we take a proactive approach to ensure your website ranks high on search results. Trust our SEO team to make the necessary adjustments and keep you informed of your campaign progress at all times.
Why Search Engine Optimization is a Great Investment
We Practice What We Preach to Provide Maximum ROI
All business owners want more bang for their buck. All want better profit margins. SEO saves you money. Consider SEO as an employee: SEO never clocks out. SEO never calls in sick. SEO never takes a holiday. SEO works for you around the clock, even when you’re sleeping.
No, SEO won’t answer the phone. But it will keep the phone ringing. SEO done right will funnel customers to your website and put them in front of your products, services and brand.
We’ve spent years refining our SEO strategy. What we do not only works for
Social media brand management or social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage and expand your target market.
Social media marketing and branding companies identify your unique brand voice and image to create a customized social media brand guide and launch brand strategy services tailored to each social media platform. The ultimate goal of brand marketing services is to effectively deliver and reinforce your key message and create a consistent brand experience across social media channels.
Search Engine Optimization FAQs
WHAT IS SEO?
Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.
HOW DOES SEO WORK?
SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.
HOW MUCH DOES IT COST TO IMPLEMENT AN SEO CAMPAIGN?
It’s advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget. The amount you should expect to pay is aligned with the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.
DO I NEED DIFFERENT SEO STRATEGIES FOR DIFFERENT SEARCH ENGINES?
There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.
WHAT AFFECTS YOUR SEO RANKING?
There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation — If you create quality content on your website your audience will find your site quickly, and easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.
WILL BLOGGING HELP SEO?
Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.
IS SEO BETTER THAN PAID ADVERTISING?
SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.
HOW LONG DOES SEO TAKE?
This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.