Online Reputation Management (ORM)
Gain Customer Trust and Propel Your Brand Success
Is your online reputation hurting your business? A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image with Era Tech agency’s reputation management services.
What Is Online Reputation Management?
Make a Great First Impression With Your Target Audience
Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, most consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- Reputation monitoring
- Review marketing
- Online reputation repair
- Survey campaign management
- Social media follower growth service
- Search engine optimization (SEO) reputation management
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Is Your Business Represented Fairly Online?
Statistics show nine out of 10 consumers read online reviews before making a purchase and nearly 62 percent will not buy from a company that censors business reviews. Furthermore, brands that receive only one or two stars on review platforms such as Yelp or Google risk losing 86 percent of their prospects
Don’t let a single negative comment or fake customer review ruin your reputation online. Capitalize on goal-driven reputation management services and learn how to get more reviews on Google and other platforms.
Era Tech agency is one of the best reputation management companies, offering custom reputation management services tailored to your unique branding and goals. Connect with Era Tech agency and let us show you how to get more reviews and streamline your brand reputation management.
Why Your Business Needs Online Reputation Management
Stay on Top of Your Brand Mentions and Search Results
Brand reputation management is critical to digital success. The internet is the first-place people turn to when searching for information about a person, company, product or service – and a big portion of their online research involves browsing online reviews.
To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
Appeal to High-Intent Prospects
ReadyEra Tech managers work closely with our digital marketing specialists to deliver results-driven eCommerce marketing services. We implement both organic and paid social media marketing strategies to boost your competitive edge. Era Tech team optimizes your social media posts, provides review responses, interacts with your followers and shares valuable content.
- Generate Positive Business Reviews
According to statistics, 92 percent of online users don’t trust a brand without online reviews. What’s more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers’ buying process. A reputation management firm also uses advanced reputation management software to build your review generation strategy and get honest online reviews from satisfied customers.
Increase Your Customer Lifetime Value (CLV) and Loyalty
Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.
Attract High-Performing Employees
Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Internet reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69 percent of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your holistic growth.
Improve Your Bottom Line
No matter if you own an eCommerce store, multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude interaction channels to convert them into paying customers.
Boost Your SEO Efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
The Consequences of a Poor Reputation Online
Still not convinced about search engine reputation management being essential to business success?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings, and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor reputation management strategy can lead to:
- Low search engine rankings
- Diminished trust
- Loss of revenue
- Increased marketing expenses
- Decreased profitability
- Damaged brand reputation
- Reduced customer and employee retention rate
Your business’s online reputation is important, so make sure you are working with a reputation management company that is committed to making a difference. Contact Era Tech agency today to learn about how to get more reviews and improve your SEO reputation management strategy.
An Online Reputation Management Company That Delivers Results
Drive More Prospects Toward Your Business
At Era Tech agency, we are dedicated and committed to helping businesses build brand awareness and credibility through encouraging positive reviews and restoring their brand names.
Throughout the years, we’ve continuously developed and improved Era Tech agency services to provide our clients with the best online reputation management that fits their marketing needs and meets industry guidelines.
Partner with Era Tech agency and discover how Era Tech agency can simplify your online reputation monitoring and online review management in significant ways.
What Does Your Online Reputation Look Like?
Win Back Unhappy Customers and Boost Your Client Retention Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
What does your online reputation say about your company? Does your reputation management strategy bring profit or do more harm than good to your business?
Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
Online Reputation Management Services
Extend Beyond Generating Positive Customer Reviews
If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced disgruntled customers from time to time.
Although it might be easy for successful businesses to shrug this off, they are often surprised to discover just how damaging the negative review of even one customer can be to their online reputation. If you have received a negative review online, whether it was legitimate or a scam, this can be frustrating, worrisome and you may even feel violated and/or powerless.
By using online reputation management software and investing in the right online reputation management service, you can improve your average ratings across review sites. Here are some ways Era Tech agency can help with online reputation management and get more 5-star Google reviews for your business
Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, many eCommerce stores face stiff competition and strict industry regulations.
Online Reputation Repair
Are you one of the people asking, “How do I get something removed from Google Search?” or “How to repair my damaged reputation online?” Era Tech agency expert repairs and mitigates damage from negative reviews by looking into where they came from and providing reputation marketing solutions to fix them. We implement online reputation management SEO strategies, send requests to Google and other review sites to take down fake, offensive content related to your brand and boost your overall digital reputation management efforts to rebuild and strengthen your brand image.
Reputation Management Software
Does your current online reputation monitoring system take too much of your time and effort? Era Tech agency firm has got you covered! We use state-of-the-art reputation management software to facilitate your reputation management online and streamline your review marketing efforts. Era Tech review software supports localized SMS and email campaigns at any scale, regular online reputation monitoring and social media reputation management across multiple locations.
White Label Reputation Management
Stuck with your web reputation management? Don’t have the time to oversee your clients’ business reputation management campaigns? Era Tech agency offers white label reputation management solutions to improve your daily operations and help you focus on your core business. Once you sign up for Era Tech agency, you get access to white label reputation management software and brandable reputation management online reports you can use during client presentations.
Studies show companies that provide a review response to at least 25 percent of their business reviews earn an additional 35 percent revenue. Give an appropriate and prompt review response to your customer reviews and turn negative online feedback into marketing opportunities. Era Tech agency company analyzes your customer sentiment and crafts a well-thought and sincere review response. We also adopt your unique brand voice to ensure your best intentions come across well.
Every additional one-star Yelp rating and customer review can increase your revenue by as high as nine percent. Where does online review management fall in your task priorities? Era Tech agency team builds and implements an automated process and system to drive new, positive reviews for your business month-over-month (MoM). We do not believe in paid reviews, so you can trust that Era Tech systems are honest and truthful. More importantly, Era Tech agency review software allows you to perform regular, real-time online review management, so you are well aware of the quality and quantity of reviews that come in.
Need assistance with your online reputation monitoring? Era Tech agency firm sets up a program to monitor and alert you about new reviews, whether positive or negative, so you always know where your online reputation stands. We leverage Era Tech software to speed up your online review monitoring process and integrate with 100+ major review sites to bring all your online reviews in one place.
SEO Reputation Management
Search engine reputation management is a delicate process. You need to familiarize yourself with various online reputation management SEO elements to drive campaign success. Online reputation marketing also involves promoting positive and desirable content and controlling the content and information accessible to the online community to gain reputation control and position yourself as a market leader. We understand that these online reputation management SEO methods can be tedious. That is why Era Tech agency manager takes care of everything – from on-site optimization and GMB optimization to web reputation management.
Survey Campaign Management
Keep a pulse on your target audience and existing customers using Era Tech agency software. Era Tech monitoring team creates various types of customer satisfaction surveys to gather market insights and provide you with actionable insights to improve client engagement. You can also use Era Tech software to deploy your customer experience surveys and launch other drip marketing automation campaigns.
Social Media Follower Growth
With approximately 3.78 billion social media users worldwide, social media reputation management becomes a vital component of any reputation management service. At Era Tech, we leverage your positive online reviews for reputation marketing to build your social media confidence. Era Tech experts also create social media follow us templates and provide online reputation management tools that you can use to launch unlimited email and SMS campaigns. Reach out to Era Tech agency expert and let’s talk about your social media follower growth strategy.
Online Product Reviews Management
Propel your eCommerce business forward with Era Tech online product reviews management service. We use smart online review management software to facilitate a more efficient review monitoring process across your product listings. Whether you need help tracking reviews for Amazon, Best Buy, Overstock, Walmart, Target Plus or other eCommerce marketplaces, Era Tech agency can assist you. We can also manage your eCommerce website’s review acquisition to streamline your processes and establish social proof on your product pages.
Business Listings Management
Outsource your manual citation management tasks to Era Tech agency and save time, effort and money. Era Tech management experts perform regular business listings audits to ensure all your brand information across local citations is SEO-optimized and up to date. We keep your online presence consistent across the web while adding more customer reviews and star ratings to your local listings. Schedule a consultation with us to know more about Era Tech agency business listings management service.
Reach out to your best customers at the right moment with automated SMS marketing and email marketing services. We create personalized email and SMS review request templates to help you gain more customer reviews. Besides review generation, Era Tech email and SMS marketing services also support survey campaign management. Let us help you keep a pulse on your customer experience and launch targeted online reputation management campaigns through email marketing!
Why Choose Era Tech for Online Reputation Management
Get Professional Solutions That Drive Business Growth
Era Tech agency is one of the leading online review management companies that boast years of expertise and experience in digital reputation management.
Whether you need help with online review monitoring, reputation control, review management or other aspects of brand reputation management, Era Tech business reputation management firm can assist you.
Here’s what you can expect from Era Tech agency online reputation management service:
Diverse Industry Expertise
Are you in the healthcare, finance, car dealership or construction industry? No matter your niche expertise, we can help you. Era Tech is one of the few reputation management agencies in the country that provide online reputation services for thousands of businesses from across industries. Besides reputation marketing services, Era Tech agency is also well-versed in various digital marketing practices, including link building, search engine marketing (SEM) and eCommerce optimization.
Smart Reputation Management Strategy
To repair a poor online reputation and maintain a positive brand image, you need data-driven online reputation management services geared towards achieving your full market potential. Era Tech performs extensive reputation analysis to determine the current state of your online image and outline the best online reputation management strategies that meet your reputation goals. Contact us now and let’s discuss how to get more reviews and boost your online reputation management SEO efforts.
Online Reputation Management FAQs
Is It Possible To Remove Negative Brand-Related Content from Search Results
Yes. However, this only works in select cases, such as fake customer reviews, false and misleading press releases or inaccurate blog posts.
Do Online Reputation Managers Write The Reviews For Your Company?
No. A professional ORM company, like Rize, won’t write new online reviews for their client as this is unethical. Also, this practice directly violates our platform’s rules regarding fake reviews. At Rize, we follow a streamlined and automated process that asks your customers to leave a review. The ORM software acts as a third party that does all the legwork for the request and collection of your business reviews.
Can Reputation Management Place The Same Review On Multiple Platforms?
Rize Reviews follows best practices and never recommends placing the same reviews on multiple platforms. This sends a message to Google that the reviews may not be genuine, which can lead to penalizations. Review solicitation best practices indicate that the best strategy is to present your customers with multiple listing site options from which they can select the one they are most comfortable using.
How Do I Get Something Removed From Google Search?
Online review management companies implement several ways to remove negative content from search results. You may either contact the source or file a formal complaint with the search engine or webmaster to edit or remove damaging content.
How to Get More Reviews on Google and Other Platforms?
Review management companies use different methods to get more online reviews. The best way, however, is to leverage online review management software and capitalize on quality review management service.
Do All Review Management Companies Offer Comprehensive Orm Solutions?
No. Some reputation management agencies focus only on review generation and review monitoring. This means you need to find another reputation management company to handle your survey campaign management and social media follower growth campaign. Era Tech agency and Rize Reviews are among the few online review management companies that offer complete digital reputation management solutions tailored to clients’ needs and demands.
Do I Need White Label Reputation Management Software To Manage My Clients’ Campaigns?
Definitely. White label reputation management software is designed to streamline your reputation management processes and provide accurate information about your clients’ campaigns. Without online reputation management tools, it can be difficult to track hundreds of review sites and generate credible campaign reports.
What Are The Top Considerations In Choosing The Best Online Reputation Management Company?
The right online reputation management company works closely with you to determine the best reputation management strategy for your business. Look for a reputation management firm that provides access to online review management software, offers free review widget and presents reputation management packages that suit your financial capacity.
Does The Quality Of Review Software Differ Per Company?
Yes. Review management companies use different reputation management software with distinct features and functionalities. Era Tech agency with review software that allows flexible targeting, facilitates drip marketing automation across 100+ review sites and supports CRM and POS integrations. Era Tech agency reputation management software boasts all these functionalities.
How Can I Make Use Of Orm If My Business Doesn’t Collect Customer Data?
Even if your business doesn’t currently collect your customers’ information, a professional ORM company will easily sort that out for you. Your reputation management team will create a live landing page on your website where your customers can log in onsite to leave their review. This link can also be directly shared with your customers if you want to ask them for a review of your service and you include the link in your email signature.