Digital Marketing Services

Digital Marketing Services

Digital Marketing Services

Grow Your Client Base With Data-Driven and Targeted Strategies

Era Tech Internet Marketing Agency is a dynamic, versatile, and full-service digital marketing agency that doesn’t rely on smoke and mirrors to attract new clients. Instead, Era Tech trusts its own search engine optimization (SEO) and marketing skills to drive new customers to our website. 

We’re not a static company. We don’t limit ourselves to specific industries. Era Tech has the experience and professionals to build a custom website and use multiple digital marketing services to assist any size company in any industry. 

So many other agencies rely on a one-size-fits-all approach, many times offering you the same strategy and cookie-cutter website as your competitor down the street. 

Era Tech works with you to produce customized internet marketing services and a plan that aligns with your unique business needs. We become an extension of your team, a partner that understands your market and goals, rather than just an agency that executes strategies blindly. 

Unlike so many other agencies that use glitz and glamor to close sales and then fail to execute, Era Tech focuses on client relationships and results. We always deliver substance, not false promises, ensuring we maximize your budget, so you get the most return on investment (ROI).

Our reviews and testimonials speak volumes. We earn your business every day with month-to-month contracts. 

Take a look below at the wide variety of digital marketing services Era Tech offers. Contact us today to learn more about how we can help your business! 

How Digital Marketing Services Drive Business Growth

Engage Your Target Customers at the Right Time on the Right Platform

Digital marketing services provide businesses of all sizes with an opportunity to market their brand 24/7 at a low cost. From startups to medium-sized enterprises to multiple-location companies, a digital marketing company helps you expand your niche market reach to offer goods and services to your target customers, irrespective of time differences or location. 

Hiring an internet marketing agency is one of the best ways to reach your prospects while maintaining a robust relationship with your existing clients. As long as your business has a strong digital presence, your customers will always find you. 

Since 2000, Era Tech has been partnering with hundreds of businesses in the USA, GCC, & Egypt to achieve their conversion goals. Throughout the years, we’ve provided an array of custom digital marketing services to our clients and generated the following results: 

Conversion Rate Optimization (CRO) 

+226% 

Top 5 Keyword Rankings 

+122% 

Monthly Leads 

SEO and Pay-Per-Click (PPC) Marketing 

+546% 

Conversion Rate 

+11,400% 

Live Chat 

Amazon Advertising 

+350.26% 

Sales Volume 

+451% 

Unit Sales 

 

Era Tech agency follows a systematic approach to ensure all our online marketing efforts deliver profitable results. Leverage Era Tech’s internet marketing services today and let us help you boost your customer acquisition and retention rates. 

 

Era Tech’s Digital Marketing Services

Build Brand Recognition as an Industry Leader and Increase Profitability

Search Engine Optimization (SEO)

Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. Era Tech performs extensive keyword research, conducts on-page and off-page optimization, and tracks your results with Google Search Console. These practices allow us to attract high-quality leads and traffic and increase your conversions as part of your digital marketing solutions.

eCommerce Marketing

The eCommerce industry generates 23 percent YoY in revenue. Take advantage of a whole range of opportunities in the eCommerce business to promote your products and offer round-the-clock convenience to your customers. Era Tech provides eCommerce SEO and eCommerce PPC solutions to drive top-of-funnel traffic to your website. We generate more product reviews, optimize your product pages and personalize your marketing strategies based on your customer needs.

Local SEO

Statistics show that 88 percent of consumers searching for local businesses online will call or visit a store within 24 hours. Attract your ideal customers and generate more leads and sales with Era Tech’s internet marketing services. Our internet marketing company ensures your name, address, and phone number (NAP) consistency, enhances your location pages, and conducts local link building. We also leverage social media platforms to stay top of mind with your audiences.

Technical SEO

The eCommerce industry generates 23 percent YoY in revenue. Take advantage of a whole range of opportunities in the eCommerce business to promote your products and offer round-the-clock convenience to your customers. Era Tech provides eCommerce SEO and eCommerce PPC solutions to drive top-of-funnel traffic to your website. We generate more product reviews, optimize your product pages and personalize your marketing strategies based on your customer needs.

Link Building

Acquire a steady stream of traffic from high-authority websites and increase your consumer trust. Era Tech agency capitalizes on paid advertisements, sponsorships, and collaborations to put your page content where influential people will see them. We utilize strategic guest blogging, publish unique, compelling content, distribute data-driven infographics and boost your social media engagement. In this way, we build quality backlinks that drive more sales.

Web Design & Development

Era Tech builds custom, mobile-ready, and search engine-optimized websites that help you meet your business objectives and support your digital marketing campaigns. We create a visual hierarchy to highlight your important site elements and encourage page visitors to take your desired action. Our web design experts utilize clear calls-to-action (CTAs), avoid carousels and rotating sliders, simplify form fields and create content for your persona.

Custom Website Design

Capture your target audience's attention with a professional custom web design that highlights your business’ unique value propositions. Era Tech has a team of WordPress experts with years of experience in creating custom websites for specific niche markets. We analyze your industry demands, design ADA-compliant websites, and provide ongoing site maintenance. These internet marketing services are designed to create a positive first impression of your brand.

Social Media Marketing

Ready to expand and market to your audiences on social media? We build social media campaigns to help your business grow and engage your followers. Era Tech identifies your goals, performs competitor benchmarking, and evaluates your customers' online behavior. Using data and analytics, we develop custom social media brand management and paid advertising strategies tailored to your business.

Pay Per Click (PPC) Management

Reach your customers quickly and with precision with a data-driven PPC campaign. Our PPC Specialists are AdWords certified, so you can rest easy knowing your campaign is in the hands of professionals. Our team creates targeted ad copies, optimizes your bidding strategies and device targeting tactics, and monitors your ROI for each keyword. We also take advantage of seasonal trends to promote your products and drive high-volume leads and traffic.

Video Production

Video marketing is powerful and engaging when done right. Storytelling with video has the power to take your brand to the next level and increase your customer engagement by leaps and bounds. Capture your customers' attention and create a buzz in the online community with captivating, SEO-optimized video content. We’ve got you covered from location scouting and scriptwriting to motion graphics creation and video editing.

Content Writing

Your website's content is crucial: it's the foundation of your SEO and the reason many people visit your site. Entrust your content creation with Era Tech, and we'll write it with precision. Our content specialists stay abreast of the latest news and market trends to ensure we adhere to Google standards when developing content. We write headlines that pack a punch, utilize high-performing keywords, incorporate imagery and structure your posts to promote easy reading.

Online Reputation Management (ORM)

Your reviews and online reputation can make or break your success online. Improve your reputation and reap the rewards with the help of Era Tech agency. We Review to improve your review generation, review monitoring, and review response publishing tactics. Our team utilizes state-of-the-art online reputation management software to streamline your ORM practices and acquire more positive reviews.

Amazon Marketing Services (AMS)

Getting found on Amazon is not easy! Competition is fierce and thick, so you need to find the right digital marketing company to strengthen your AMS strategy. At Era Tech, we help your products to get found in this massive marketplace. Our Amazon marketing experts combine the best Amazon SEO, Amazon PPC, and Amazon storefront and branding practices to deliver valuable results. We develop your keyword strategy and optimize your product listings to lower your advertising cost of sales (ACoS).

Conversion Rate Optimization (CRO)

Getting visitors to your site is only half the battle. Conversion optimization ensures your site is primed to turn them into customers. Move more page visitors to the bottom of the sales funnel and increase your conversion rate with Era Tech's CRO services. We optimize your website for mobile and voice search, create clutter-free landing pages, place verified payment systems, and simplify your site navigation to promote better conversions.

Email Marketing

How many emails from businesses do you delete every day? Choose Era Tech and let's make your email marketing campaigns stand out and work for your business. We create personalized email newsletters to keep your emails out of spam folders and encourage your customers to take your desired action. Our team builds your subscriber list, tests email campaigns before delivery, utilizes power words on your content, and creates a curiosity gap in your emails.

eCommerce Web Design

At Era Tech, we understand the nuances of eCommerce web design. When you sell products online, the design of your website is crucial to its success. According to recent studies, eCommerce websites with an optimized checkout design can gain a 35 percent increase in conversions. Partner with Era Tech agency and let us help you highlight your competitive advantages and reduce your cart abandonment.

Web Hosting

You need a secure, trustworthy company to host your new website. Go with Era Tech and you won't have to worry about it. Era Tech provides network monitoring, system backup and restoration, malware scanning and removal, file management, and WordPress acceleration. We also offer unlimited bandwidth and data transfer, Distributed Denial of Service (DDoS) prevention, and a free Secure Sockets Layer (SSL) certificate to improve your site security.

Why Your Business Should Be Using Digital Marketing Services

Engage More Clients and Rank High on Search Results

The online marketing industry is growing at an unprecedented rate. According to eMarketer, businesses in the World. spend more than $110 billion on digital advertising. With more companies investing their time and resources in online marketing, relying on your old advertising tactics is not enough to win over customers. 

Increase your sales volume and build a robust digital foundation with value-driven internet marketing services. Digital marketing helps you: 

  • PSave time, money and resources
  • PBuild your brand reputation across online channels
  • PAcquire huge ROI
  • PMaximize various customer touchpoints
  • PTrack your campaign results
  • PPromote greater consumer engagement
  • PAdjust your strategies based on analytics and data
  • PDrive profitable long-term growth
  • PLeverage precise audience targeting
  • PImprove your conversion rates

A study presented by BrightTALK shows that 42 percent of marketing professionals find the lack of quality data their biggest barrier to lead generation. With the help of Era Tech agency, you can gain a holistic view of your customer journey and competition. 

Don’t waste your investment in marketing techniques that do not deliver measurable results. Partner with Era Tech agency today and establish your market dominance with our targeted digital marketing solutions. 

Why Choose Era Tech as Your Digital Marketing Services Agency

Boost Your Revenue Growth Rate and Achieve Online Success

Era Tech Internet Marketing Agency is an award-winning internet marketing company that provides goal-oriented advertising solutions. Our primary focus is to help businesses increase their client retention rate and maximize conversion opportunities. 

Trust us to give our full commitment to your brand’s digital success. Choose Era Tech agency and gain the following advantages (and so many more digital marketing solutions). 

Data-driven Digital Marketing Services

Research and data are essential parts of business success. Deliver the right message at the right time using the right platform with Era tech agency’s results-oriented digital marketing services. We analyze your brand’s strengths, weaknesses, opportunities, and threats (SWOT) to create up-to-date metrics and generate actionable insights.

Industry Experts

Era Tech agency is comprised of digital marketing professionals who have more than 10 years of industry experience. We keep track of the latest trends and innovations, develop goal-oriented strategies, and ensure all our campaigns meet search engine guidelines. Whether you need support in Walmart Marketplace integration, Shopify SEO, or other digital marketing solutions, we can help you.

Custom Digital Marketing Framework

Our internet marketing company takes a 360-degree approach to online marketing. We review your current marketing strategies and digital presence, set key performance indicators (KPIs), identify your brand personality and integrate your customer experience in all levels of your strategy-building. In doing so, we create a structured marketing framework that optimizes all your digital touchpoints.

Omnichannel Personalization

Results of a RedPoint Global survey by The Harris Poll revealed that 63 percent of consumers expect personalized brand experiences as the standard of service. At Era Tech, we perform audience analyses and needs assessments to develop customized internet marketing strategies that drive more business. Omnichannel personalization increases your revenue and boosts brand loyalty.

Campaign Monitoring and Evaluation

How do you know if digital marketing services work for your firm? At Era Tech, we establish your campaign metrics and perform regular monitoring and evaluation to determine your strategies' success. Using Google Analytics results, we adjust your online marketing tactics and improve your approach to audience targeting to put you in a stronger financial position.

Digital Marketing Services FAQs

WHAT IS DIGITAL MARKETING?

Digital marketing encompasses all aspects and activities of marketing an organization, business, or brand across digital channels on the internet. Digital marketing strategies and tactics are crafted to target specific online audiences across a variety of internet-connected devices. 

Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development, and integrated applications to connect and engage with prospects and customers. 

 

WHAT DOES A DIGITAL MARKETER DO?

A digital marketer is a marketing specialist who understands how to develop and deploy effective marketing strategies online. A digital marketer understands connecting with an online audience. They can ensure your brand engages with your consumer from the first point of contact through after-sales service. 

WOULD MY BUSINESS BENEFIT FROM DIGITAL MARKETING SERVICES?

Every single brand must have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team. 

HOW COST-EFFECTIVE IS DIGITAL MARKETING COMPARED WITH TRADITIONAL MARKETING?

Digital marketing is cost-effective in that you can get your message directly in front of your ideal audience. Consider that traditional marketing casts a wide net across the general public. In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate unnecessary spending. This is far more difficult with traditional marketing campaigns. What’s more, the costs involved with hiring a digital marketing agency are dependent on the project scope. 

HOW DO YOU IDENTIFY A SUCCESSFUL DIGITAL MARKETING COMPANY?

Look for a company that takes the time to assess your current and future marketing needs. A digital marketing agency worth it’s salt won’t promise immediate results because digital strategies take time to yield results. But it will boast a team of experts able to identify needs and gaps in your current strategy. What’s more, they will work with you to establish outcomes, align with your goals and offer consistent, transparent reporting. Be cautious about companies offering a quick fix. Choose an agency with proven successes, client testimonials and case studies, and outstanding reviews across its services. 

Conversion Rate Optimization Services

Conversion Rate Optimization Services

Conversion Rate Optimization Services

Turn Your Visitors Into Paying Customers and Boost Your Sales

Reach new levels of success with a solid CRO marketing strategy expertly tailored to your unique business requirements! Put your conversion marketing needs in the capable hands of our conversion rate optimization agency and reap the benefits of Conversion Rate Optimization services done the right way.

What Is Conversion Rate Optimization?

Pivot Your Strategies and Achieve Your Growth Goals

What is social media branding and why is it essential in digital marketing?

Social media brand management or social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage and expand your target market.

Social media marketing and branding companies identify your unique brand voice and image to create a customized social media brand guide and launch brand strategy services tailored to each social media platform. The ultimate goal of brand marketing services is to effectively deliver and reinforce your key message and create a consistent brand experience across social media channels.What is CRO and how does it impact your business marketing efforts? Conversion rate optimization, also known as CRO or conversion optimization, is the systematic process of testing and optimizing your website elements, including call to action (CTA) buttons, content and website design, to increase the percentage of site visitors who complete the desired goal.

What is conversion optimization and what does it mean? In defining this concept, marketers often use purchases as a measure of success. CRO goals and metrics, however, differ per brand. Depending on your marketing needs and objectives, there are multiple CRO SEO goals you can set for your business, including:

  • Sales
  • Social media shares
  • Form submissions
  • App installations
  • CTA button clicks
  • Newsletter sign-ups

What is conversion rate optimization if you’re not mastering best practices to make your CRO marketing goals actionable and measurable? Decide what you want to achieve with your CRO website, understand your audience demands and launch growth-driven conversion marketing campaigns to compel more people to take your desired action.

Additionally, as you focus on improving conversion rates, it is imperative that you dig through various CRO metrics that impact your optimization efforts and CRO SEO results.

What Is CRO metric? Conversion optimization metrics are benchmarks that CRO companies track during CRO testing to determine your CRO website performance and identify opportunities for conversion funnel optimization and conversion marketing. CRO metrics include:

Bounce Rate

The percentage of page visitors who visit your website but left without navigating to other web pages. A high bounce rate indicates that there is a problem with your CRO website. As such, knowing how to lower bounce rate is imperative to increase website conversion rate.

Entrance

Many marketers have entered the eCommerce marketplace, but only a few truly understand its demands, limitations and potential. If you’re building your eCommerce strategy or still solidifying your social media marketing plan for your online store, it’s imperative that you choose a digital marketing strategy agency with years of experience in eCommerce optimization. Our marketing strategy company has more than 15 years of experience in various areas of eCommerce marketing strategy development, including eCommerce PPC, eCommerce SEO and eCommerce web design.

Click-through Rate (CTR)

This conversion optimization metric shows how many of the people who saw your ads, organic listing or search results clicked on your site link. Click through rate is used to gauge your keyword performance and CRO marketing campaign relevance.

Pages Per Visit

Measures the volume of web pages a particular audience segment views on your website. Your average page per visit indicates the level of your site engagement and ability to provide useful information.

Page Load Time

It shows how quickly your website responds to user interaction. Studies reveal the first five seconds of your page load time have the highest impact on your conversion rate. To increase conversion rate, be sure to optimize your page load time and prioritize user experience (UX) in your web design.

Return On Investment (ROI)

What is conversion optimization if not a growth-centric method to boost your revenue? Your business’s ROI allows you to gauge the impact of your conversion rate marketing efforts on your bottom line and re-assess your CRO marketing spending.

Leads Generated

Leads pertain to online users or site visitors who showed interest in your brand offerings and are ready to move along your conversion funnel. Effective conversion rates in marketing campaigns result in above-average lead conversion rates and sustainable revenue.

Website Traffic

What is conversion optimization if not a growth-centric method to boost your revenue? Your business’s ROI allows you to gauge the impact of your conversion rate marketing efforts on your bottom line and re-assess your CRO marketing spending.

Exit Rate

Leads pertain to online users or site visitors who showed interest in your brand offerings and are ready to move along your conversion funnel. Effective conversion rates in marketing campaigns result in above-average lead conversion rates and sustainable revenue.

Cost Per Conversion (CPC)

What is conversion optimization if not a growth-centric method to boost your revenue? Your business’s ROI allows you to gauge the impact of your conversion rate marketing efforts on your bottom line and re-assess your CRO marketing spending.

Partner With a Trusted CRO Agency and Increase Website Conversion Rate

In this increasingly competitive online marketplace, conversion rate serves as the most important key performance indicator (KPI) for business growth. What is conversion optimization if not a way to maximize the effectiveness of your CRO website and turn more visitors into customers? If your website is struggling to convert, you are essentially losing business with each passing day.

Take a 1 percent marketing conversion rate and increase it to 3 percent and you’ve essentially tripled your leads without having to earn a single extra visitor to your site. That’s the magic of conversion rates marketing from results-driven CRO companies.

What are you waiting for? Enlist our CRO services to learn more about what is CRO and start generating more revenue!

Era Tech Internet Marketing Agency is one of the most established CRO companies dedicated to helping more business owners understand conversion rate marketing and its critical role in achieving online success. Entrust your conversion rate optimization to our CRO agency and let us capture the interest of your target audience and move them along your CRO marketing sales funnel.

Marketing Conversion Rate vs. Click-Through Rate

Track Your Metrics and Create Winning Campaigns

Digital marketers use both marketing conversion rate and CTR to measure the success of their SEO and online marketing efforts. Do not confuse conversion rate with click through rate, however. These two metrics affect two different stages of your sales funnel.

Our conversion rate experts discussed what is conversion rate vs. click through rate to help optimize your website and marketing efforts for better conversions.

What Is Conversion Rate vs. Click Through Rate? 

Conversion Rate

What Is Conversion Rate?

Conversion rate pertains to the percentage of online users that complete a definite action out of the total number of site visitors. An understanding of what is a conversion rate is crucial because it directly impacts your business’s overall sales and revenue.

Earning a good conversion rate means your website CRO efforts are on the right track.

How To Calculate Conversion Rate:

To determine what is a good conversion rate, learning how to calculate conversion rate is essential. Here’s the formula on how to calculate conversion rate:

[Total Number of Completed Goals (i.e., email subscriptions, number of sales, etc.)/ Total Number of Website Visitors] x 100 = Conversion Rate

For example, if you had 100 email subscriptions from 1,000 website interactions, your conversion rate would be 10 percent.

[100/1,000] x 100 = 10%

What Is a Good Conversion Rate?

The average landing page conversion rate varies depending on factors such as your goals and niche. What is a good conversion rate? The average landing page conversion rate across the online marketplace is 2.35 percent. Meanwhile, the top 10 percent companies convert at 11.45 percent at a minimum and the top 25 percent industry players boast at least a 5.31 percent conversion rate.

Your CRO efforts must generate a 10 percent conversion rate or higher to place your website conversion rates 3X to 5X higher than the average landing page conversion rate.

Be sure to consult with the top CRO companies to find out what is a conversion rate ideal percentage for your specific industry.

Click Through Rate

What Is Click Through Rate?

CTR is considered a micro-conversion or an event that correlates with your end goals, such as purchases or signups.

What is click through rate in relation to conversion rate? A high average click through rate is a good indication that you’re doing things right. In most cases, more clicks also eventually lead to more conversions.

How To Calculate Click Through Rate:

To address the question of what is a good click through rate, you must first establish how to calculate click through rate. Conversion rate experts follow this formula on how to calculate click through rate:

[Total Clicks / Total Impressions] x 100 = Click Through Rate

For example, if your paid ads earned 150,000 impressions and 3,500 of those people clicked the ad to visit your website, your CTR is 2.3 percent.

[3,500/150,000] x 100 = 2.3%

What Is a Good Click Through Rate?

The question of what is a good click through rate is a hotly debated topic. This is because the average click through rate varies per campaign and based on factors such as target keywords, ad position, ad format, country and niche market.

As of October 2020, the average click through rate in Google Ads across all industries is 3.17 percent on Search and 0.46 percent on the Google Display Network (GDN). For the eCommerce industry, the average click through rate is 2.69 percent on Search and 0.51 percent on GDN.

Experienced CRO companies can help you identify what is click through rate ideal percentage for your niche and launch appropriate measures to achieve it.

Have more questions like what is conversion rate, what is CRO standard metric for your niche or how to increase conversion rate? Get in touch with our CRO agency and let’s discuss all your CRO questions one by one.

Why Conversion Rate
Is So Important for Online Success

Make a Remarkable Difference to Your Bottom Line

You’ve successfully gained your customers’ interest. What’s next? Convincing prospects to purchase your product or take your desired action isn’t exactly easy.

Research shows around two-thirds — or approximately 68 percent of businesses — still don’t have a structured website conversion optimization strategy in place. What’s more, Econsultancy’s annual Conversion Rate Optimization Report revealed that brands spend only $1 on website conversion rate optimization for every $92 spent on customer acquisition.

These numbers reveal a huge gap between the amount companies spend on driving traffic and the amount spent turning that traffic into website conversions.

If you don’t capitalize on website conversion optimization, you miss out on a lucrative opportunity to gather valuable data, maximize your website’s full potential and improve conversion rate.

On the other hand, investing in CRO services allows you to:

Make Data-Driven Decisions

Simply having an interactive web design and generating leads and traffic are not enough to boost your monthly sales and guarantee long-term profitability. You need a robust landing page optimization strategy to obtain your objectives and reach your maximum potential.

Conversion rate optimization services by top CRO companies include A/B testing, heat maps analysis and user behavior assessment, which allow you to understand your customer behavior and identify specific website elements you need to optimize to generate more revenue month-over-month (MoM) without overspending.

Develop a Customer-Centric Mindset

One of the keys to online success is striking a balance between pleasing online users and search engines. Statistics show about 88 percent of online users are less likely to return to a website after a bad experience – and there goes your opportunity to increase website conversion rate.

The good news is that conversion optimization services providers prioritize the user experience in website conversion rate optimization. Conversion rate experts perform CRO testing to determine existing user pain points, identify potential site issues and find the middle ground in keeping both users and search engines happy.

Improve Conversion Rates Marketing Results

Sales funnel conversion optimization requires a methodical approach to clearly identify marketing opportunities, analyze performing and non-performing metrics and generate high website conversions. Evidently, not knowing how to increase conversion rate puts you at a disadvantage.

With the right conversion optimization services, you get access to user behavior analytics tools and advanced CRO software that simplify information gathering and analysis. Using the analytics reports, you can develop an effective marketing strategy that captures your audience’s attention and moves them to the bottom of your sales funnel.

Outpace the Competition

Your online traffic means very little if your page visitors are bouncing off your page quickly. And if you have a high bounce rate, you’re not converting traffic into leads and conversions.

Conversion optimization services from a results-driven CRO agency can dramatically improve the return on your marketing investments and set your business apart from the competition. Strategic conversion funnel optimization tactics increase your revenue even with the same number of website visitors. Conversion optimization is a powerful tool that maximizes your marketing efforts and works hand-in-hand with SEO to increase your organic traffic, leads and website conversions.

Raise Your Conversion Rate and
Get Incremental Revenue Over Time

The digital marketplace is plagued with myths and misconceptions that impede the online growth of several industry leaders. Inexperienced marketers, for one, often see sales funnel conversion optimization as an additional expense instead of a smart investment that helps move their business goals.

Many brands also face multiple obstacles when it comes to conversion funnel optimization, including:

  • Highlighting unique value propositions (UVPs)
  • Managing marketing spending
  • Collecting and using actionable customer insights
  • Communicating a unique brand message
  • Adapting to changing consumer demands and online habits
  • Prioritizing the highest conversion optimization tactics
  • Keeping up with industry trends and market developments
  • Adhering to changing marketing compliance regulations

If you’ve been struggling to turn traffic into leads, our CRO agency will assess your sales funnel and your user experience to weed out problem areas and eliminate anything that might provide friction to your conversion goals.

Reach out to our CRO company and discover how to lower bounce rate and how to increase conversion rate using proven white-hat landing page optimization techniques.

Era Tech Conversion Rate Optimization Services

Communicate Your Brand Value and Build Online Trust

CRO Audit

It’s important to do a full CRO audit on your pages and use heat maps, Google Analytics and other CRO testing tools to see your website interactions and gauge if prospects are taking the right actions that you want. Our conversion rate optimization consultant conducts in-depth CRO audits and extensive conversion marketing research, covering each stage of your sales funnel, including search query intent and landing page layout and content. These practices allow us to optimize your calls to action and other site elements for better conversion.

A/B Split Testing

We believe that data-driven conversion rate digital marketing initiatives are key to executing lucrative marketing campaigns. That is why our conversion optimization agency performs various CRO testing solutions, including A/B split testing and multivariate testing, depending on your website performance and online needs. Our A/B testing services range from simply testing a different call to action to switching out different landing pages to find what works.

Google Analytics

Unlike other split testing and CRO audit tools, Google Analytics is a free service that allows businesses to gain in-depth insights into their website engagement metrics and online performance. Our CRO consultant uses Google Analytics to track your behavioral metrics (including online traffic, bounce rate, page views, and average session duration), analyze your user behavior, and generate real-time, valuable reports. We leverage Google Analytics reports to improve your CRO SEO efforts and improve your conversion rate.

Heat Maps Testing

Heat maps are useful visual representations of user engagement, interests and interactions as page visitors navigate your CRO website. We leverage heat maps testing tools to determine site elements that are getting ignored or attracting more attention and engagement than they should. Depending on the heat maps result, we make appropriate changes on your call to action button, graphics, content, site layout and other website elements to ensure your page visitors do not get distracted by unimportant page elements.

Website Design and Development

Statistics show simplifying form fields and keeping them to a minimum drives up to 120 percent more conversions. Evidently, your website design is a big part of improving conversion rates. How your landing page is structured, where your CTA button is located and where specific site elements are positioned significantly impact your efforts regarding how to lower bounce rate and increase website conversion rate. To enhance your site functionality, accessibility and usability, our CRO consultant implements web design and development best practices and prioritizes your landing page optimization.

Search Engine Optimization (SEO)

Minimize your attrition rate and fill your website conversion funnel with integrated SEO and conversion optimization services. Our CRO consultant collaborates with other Era Tech digital marketing experts to create a solid, data-driven foundation for generating qualified leads and converting customers. We perform necessary split testing of your site elements, including CTA button, page content and keyword targeting, track user behavior analytics and prioritize creating a positive website experience for better ROI and scalability.

User Behavior Analytics

Create personalized landing pages that resonate with your customers’ marketing needs and demands and improve your conversions. We identify and analyze your user behavior, such as their click behavior and browsing and purchase activities, to determine user patterns and get more new and returning visitors to convert. More importantly, we analyze the difference between the percentage of converted and unconverted users per campaign to facilitate your strategy planning and decision-making process.

ADA Website Compliance

Compliance with the Americans with Disabilities Act (ADA) is crucial in attracting more customers and securing equal access to your website. Era Tech is one of the few CRO companies that offer comprehensive ADA compliant services. Our ADA compliance tool boasts features such as seizure-safe profile, keyboard navigation, blind users support and orientation adjustments, designed to safeguard your brand from ADA compliance lawsuits and ensure quality website experience for all page visitors. From your call to action button to your website content, we make sure everything is ADA compliant.

Content Writing

Your content needs to be persuasive and make people want to take action. But what if you don’t understand what is a call to action or how to write effective site content? Our conversion rate experts are knowledgeable in various industries and areas of conversion rate digital marketing. Whether you’re in the healthcare, pest control or manufacturing industry, our content specialists and online marketing professionals can create data-driven content that promotes better online engagement and website conversions. Schedule a consultation with our conversion optimization agency to find out how we can optimize your calls to action, service pages and other site content.

Why Choose Era Tech for Conversion Rate Optimization

Unlock Your Business Growth Using Proven Methodologies

Fully-Managed Web Services

We don’t just diagnose your conversion issues, we also implement growth-driven conversion rate optimization tactics to solve them. Our CRO agency offers a comprehensive suite of services, including local SEO, social media marketing, web hosting, email marketing and much more! Establish a relationship with our trusted digital marketing agency to promptly tackle not only your conversion optimization questions, but also any online issue you could conceivably run into.

Tailored Conversion Optimization Services

The efficacy of our conversion rate optimization solutions is proven, but we understand that no two businesses are the same. You talk, and our conversion optimization agency will listen. As with any of our services, we value your input and seek to resolve the challenges you face. We also proactively audit your site and traffic data and look for conversion marketing problems or solutions that may never have occurred to you.

Expert Insights

Many conversion optimizer tools out there run an automated CRO audit and look for conversion rate marketing red flags. Some are even reasonably decent. However, an automated CRO audit can’t tell you that an image or heading communicates the wrong message or many other subtleties that can turn a potential customer off. These are invaluable insights that we provide to our partner agencies. Need help in determining what is a call to action appropriate placement on your website? Sign up for our free consultation and let’s discuss your most pressing CRO questions.

Well-Rounded Approach

Successful conversion rate marketing campaigns do not just consist of SEO and web design solutions. Our conversion optimization agency builds a well-rounded conversion rate digital marketing strategy to maximize the use of your website and social media platforms. We leverage CRO audit reports to generate more buzz for your brand and improve the click rates of your call to action buttons. Discover what our clients have to say about the quality of our account management and conversion rate digital marketing services.

Proven Track Record of Success

Era Tech is a leading CRO agency with a growing list of awards and accolades for providing customer-centric conversion optimization and digital marketing services. We’re a conversion optimization agency that gets results – but that’s not all we are. We also teach you the nitty-gritty of the conversion optimization processes we implement to ensure we are on the same page. Need expert insights, a simple answer to, “What is a call to action?” or tips on how to increase conversion rate? Our conversion rate optimization consultant has got you covered!

Ongoing CRO Audits

An Econsultancy report revealed that businesses with high conversion rates perform 50 percent more split testing solutions than other companies. This proves that A/B split testing is not a one-time marketing effort. Trends and user behavior constantly change. To ensure you stay on top of the competition, your website and landing page design must adapt. Our CRO agency performs scheduled A/B testing and a regular CRO audit to optimize your website pages and marketing materials and generate more leads and conversions. We can also run campaign audits upon request – just let us know when you need a CRO report, and we’ll generate it and analyze the results for you.

Search Engine Optimization-SEO

Search Engine Optimization-SEO

Search Engine Optimization – SEO Company

Invest in Your Future with an SEO Company that Gets Results

An SEO Marketing Company That Gets It

Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact Era Tech Internet Marketing Agency.

You’re likely here because of one or more of the following reasons:

•  Your website isn’t being found online.

•  Your website traffic has diminished recently and you don’t know why.

•  Suddenly, your volume of incoming calls and leads has declined.

•  You’re starting a new website and want to ramp up new business quickly.

If any of these four pain points ring a bell, rest assured, you’ve come to the right SEO company. There’s a reason why Era Tech is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.

Our SEO Services

Increase Your Search Rankings and Get Discovered More Online

Keyword Research & Strategy

Era Tech is an SEO agency that understands your niche and can boost your ranking for specific search terms. Your dedicated SEO specialist will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape.

Link Building

Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with a search engine optimization company like Era Tech that has a dedicated link building team and has connections with many high-quality and relevant websites.

Technical SEO

Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!

Local SEO

Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with a search engine optimization company like Era Tech that has a dedicated link building team and has connections with many high-quality and relevant websites.

On-Page SEO

Enhance your online visibility and earn high-quality traffic. At Era Tech, we ensure our SEO services are aligned with search engines’ best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.

Off-Page SEO

Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Partner with our SEO company and let us help you demonstrate your industry expertise. We leverage social media marketing, link building, and influencer marketing to generate qualified links and positive ratings.

Amazon SEO

Differentiate your brand on Amazon and get found by millions of customers who are ready to convert. We optimize your Amazon product listings, maximize ad placements and implement goal-oriented Amazon marketing services (AMS) SEO solutions to promote your products to the right customers.

eCommerce SEO

Provide your customers with a 24/7 convenient shopping experience and increase your client retention rate. We launch targeted email marketing campaigns and optimize your site for mobile and voice search to create personalized brand experiences. We also offer Walmart Marketplace integrations to increase your sales volume.

Content Writing

We have a team of writers that produce SEO-friendly content for your website, whether that’s creating share-worthy blog posts or optimizing pre-existing service and product pages with more content. Search engines love a website that adds new content on a regular basis. Choose our SEO firm to support your content needs and bolster your search marketing.

Conversion Rate Optimization (CRO)

Increase your customers’ lifetime value and grow your online revenue with Era Tech’s CRO services. Our SEO marketing company integrates pay-per-click marketing with our SEO services to maximize your conversion opportunities. We perform website analyses, landing page optimization and A/B split testing.

Franchise SEO

Supercharge your franchise marketing efforts with Era Tech’s SEO services for multiple-location businesses. We publish geo-specific content, leverage Nextdoor advertising and develop custom web designs. Era Tech is the SEO firm that'll maximize your brand impact and increase your leads and sales.

Shopify SEO

Strengthen your online store’s digital presence and expand your market reach. Our SEO experts offer 24/7 customer support for your urgent needs and concerns. We provide a Shopify SEO audit, Shopify web design, paid advertising and review response publishing services to optimize your customers’ Shopify experience.

Why Era Tech’s SEO Services Are Better Than the Rest

Our SEO Solutions Work: We’ve Proven it Over and Over Again

Experience Matters

For more than 23 years, Era Techhas helped businesses in all industries grow their online presence to drive more revenue. We have the experience and client success stories to support any size business wanting to increase online traffic and grow its leads. Many of our SEO experts have been industry leaders for more than a decade. Our team collaborates. If someone has an issue, we all jump in.

Dedicated SEO Professionals

We believe our job is to make a technical, complicated and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your Era Tech SEO professional well and they will get to know your business and understand your unique needs.

Relationships & Results

We live by our two primary core values: Relationships and Results. We’re here for every client, that’s our pillar. We have SEO experts who specialize in helping businesses of all sizes -- from small businesses to large, national franchises -- achieve exponential growth. Our search engine optimization company believes in owning the voice of our clients and we work hard every day to prove it.

Dedicated SEO Professionals

We believe our job is to make a technical, complicated and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your Era Tech SEO professional well and they will get to know your business and understand your unique needs.

We’re Always Getting Better

SEO is never stagnant and neither are we. SEO is always changing because of multiple Google algorithm updates each year that impact ranking factors and we are always on top of the latest news and trends. Our search engine optimization company is constantly learning new techniques and staying up-to-date to remain ahead of the curve. Rest assured, our SEO company is proactive and not reactive.

We Play Fair

We value honesty and integrity in everything we do. We always play fair, using white hat SEO to drive results without spamming or gaming the system that can lead to possible Google penalties. Simply put: We don’t have to cheat to win in SEO. As a Google Partner, we play by the rules and never jeopardize your business in any way. We never compromise our integrity.

Era Tech’s Agile SEO Methodology

Your First Step Towards Digital Success

The search landscape is constantly evolving. To rank high on search engines, you need to invest in the right SEO services tailored to your business’ needs, demands and target customers. Simply relying on old SEO tactics is not enough to maintain a robust online presence — you need to find a reliable SEO company that can take your digital marketing efforts up a notch.

Era Tech Internet Marketing Agency is a customer-focused SEO company. Our SEO experts work closely with our clients to develop personalized SEO strategies that drive long-term profitability. By using a proven, efficient and effective methodology, we are able to create high-quality, measurable results.

Our SEO company utilizes a methodology called “Agile SEO,” which allows us to build a robust campaign framework that provides value for your business. Era Tech’s Agile SEO approach is built around the following processes:

U

1. Discover

As your search engine optimization company, we take the time to understand your business needs, demands, and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterward, we identify your key performance indicators (KPIs), determine your conversion path, and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose, and goals.

2. Analyze

The next step is analysis, which covers competitive benchmarking, in-depth site audit, site analytics review, and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies, and link-building tactics. We utilize the analytics results in formulating the best approach for your SEO.

3. Strategize

Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel, and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.

4. Execute

In this phase, we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO company also leverages a multiple-channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.

5. Measure

From the moment you sign up with our SEO company, we set up a tracking system that allows us to monitor your online progress and understand the impact of your SEO campaign. We monitor and analyze your analytics, keyword rankings and KPI. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). By monitoring your SEO efforts, we gain actionable insights and improve your optimization strategies.

6. Report

Our SEO team schedules regular consultations and monthly reports with your project managers to keep you up-to-date with your campaign progress. During our consultation, we present a comprehensive report that provides an overview of your site performance. This includes your KPI trends, overall traffic and ranking. Every month, we create a new 90-day roadmap, so you know exactly how your campaign is doing and what to expect.

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7. Adjust

As part of our ongoing SEO efforts, we continuously adjust our optimization strategies based on the latest algorithm updates and market trends. Search engines are dynamically changing and industry demands are continuously evolving. As such, we take a proactive approach to ensure your website ranks high on search results. Trust our SEO team to make the necessary adjustments and keep you informed of your campaign progress at all times.

Why Search Engine Optimization is a Great Investment

We Practice What We Preach to Provide Maximum ROI

All business owners want more bang for their buck. All want better profit margins. SEO saves you money. Consider SEO as an employee: SEO never clocks out. SEO never calls in sick. SEO never takes a holiday. SEO works for you around the clock, even when you’re sleeping.

No, SEO won’t answer the phone. But it will keep the phone ringing. SEO done right will funnel customers to your website and put them in front of your products, services and brand.

We’ve spent years refining our SEO strategy. What we do not only works for

What is social media branding and why is it essential in digital marketing?

Social media brand management or social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage and expand your target market.

Social media marketing and branding companies identify your unique brand voice and image to create a customized social media brand guide and launch brand strategy services tailored to each social media platform. The ultimate goal of brand marketing services is to effectively deliver and reinforce your key message and create a consistent brand experience across social media channels.

Search Engine Optimization FAQs

WHAT IS SEO?

Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

HOW DOES SEO WORK?

SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

HOW MUCH DOES IT COST TO IMPLEMENT AN SEO CAMPAIGN?

It’s advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget. The amount you should expect to pay is aligned with the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.

DO I NEED DIFFERENT SEO STRATEGIES FOR DIFFERENT SEARCH ENGINES?

There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.

WHAT AFFECTS YOUR SEO RANKING?

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation — If you create quality content on your website your audience will find your site quickly, and easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

WILL BLOGGING HELP SEO?

Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.

IS SEO BETTER THAN PAID ADVERTISING?

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.

HOW LONG DOES SEO TAKE?

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

Digital Marketing for Ecommerce Brands

Digital Marketing for Ecommerce Brands

Features

Custom Branding Packages

$ 3,000.00

Total Marketing spending below $20,000/mth.

Custom Branding Packages

$ 3,000.00

Total Marketing Spending below $35,000/mth.

Custom Branding Packages

$ 3,000.00

Total Marketing spending below $80,000/mth.

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Google Shopping
  • Product Feed Optimization
  • Delivery Time
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  • }
  • }

Custom Branding Packages

$ 3,000.00

SHOW FEATURES
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Google Shopping
  • Product Feed Optimization

Custom Branding Packages

$ 3,000.00

SHOW FEATURES
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Google Shopping
  • Product Feed Optimization

Custom Branding Packages

$ 3,000.00

SHOW FEATURES
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Google Shopping
  • Product Feed Optimization

Digital Marketing Strategy Development

Digital Marketing Strategy Development

Digital Marketing Strategy Development

Build a Clear Roadmap to Online Growth

You Know What You Want,
But You’re Not Sure How to Get There

We Ensure You Don’t Take the Wrong Turn En Route to Success Store 

A recent report revealed that nearly 50 percent of businesses don’t have a clearly defined online marketing strategy to steer their digital marketing efforts. This means many market leaders are investing their time, money, and resources in paid digital marketing services without a well-planned approach for goal setting and achievement, task prioritization, marketing direction and budget and resource allocation.

Digital Marketing Strategy Development

Where are you now? Where do you want to be? What is the best approach to achieve your business goals? Where does your digital marketing budget go? Our digital strategy company addresses these questions to help you generate lucrative online marketing ideas and get you to your desired destination.

Let us assist you in building a robust digital marketing strategy framework for your brand. Get your digital marketing campaign moving with Era Tech Internet Marketing Agency’s marketing strategy services.

Why You Need to Start With Strategy

Uncover Market Opportunities and Increase Your Revenue

Marketing your brand without an internet marketing strategy or using an inappropriate online marketing plan is a surefire way to lose money, waste time and get nowhere.

In today’s digital world, growing a business comes with many challenges and opportunities that demand different web marketing strategies and solutions. A digital marketing strategy that has worked for a specific audience segment may not be the best approach for another. Likewise, internet marketing strategies that yielded positive results a year ago may not generate the same results today.

All too often, outdated and unfocused online marketing strategies turn profitable businesses into an also-ran. Does your brand have a clear-cut digital marketing strategy? Don’t miss out on opportunities to boost your digital performance. Now’s the time to invest in marketing strategy services and take your digital success to the next level.

A Concrete Digital Marketing Strategy Allows You To:

  • Determine marketing gaps
  • Expand your reach
  • Improve audience targeting
  • Save time, money and resources
  • Generate better, faster revenue
  • Increase traffic, leads and conversions
  • Discover more opportunities to build brand awareness
  • Take appropriate actions
  • Measure campaign performance and brand success
  • Build a brand reputation
  • Scale business
  • Compete with industry giants
  • Accomplish business goals
  • Manage your financial resources

Without A Well-Defined Online Marketing Strategy, You Fail To:

  • Define clear goals
  • Identify and fix digital marketing mistakes
  • Grow your sales pipeline
  • Leverage available marketing channels
  • Outperform your competitors
  • Allocate and spend your digital marketing budget wisely
  • Build your customer base
  • Establish brand confidence
  • Deliver sales leads
  • Increase traffic flows and conversions
  • Grow your industry expertise
  • Provide an excellent customer service
  • Engage with prospects across platforms
  • Take advantage of marketing trends and sales opportunities

Jumping straight into execution without a well-structured internet marketing strategy is one of the biggest mistakes you could ever make in running your business.

Eliminate the frustration and confusion in optimizing your web processes and overall performance. Partner with our marketing strategy company and take advantage of our custom digital strategy services.

You Will Run Into Obstacles Along the Way,
But We Guide You to a Clear Path

Define Your Long-term Goals and Achieve Them

Digital marketing strategy development is the process of creating roadmaps and action plans that guide business owners and marketers in achieving their brand objectives. To secure a competitive position in the online marketplace, every industry leader must have a definitive internet marketing plan to carry on operations and hit business goals.

Many marketers, however, get right into search engine marketing (SEM) without a concrete marketing strategy plan. This is a bad move, as the adage goes: “Failing to plan is planning to fail.” Without a digital marketing plan, your search engine optimization (SEO) and other digital marketing efforts will struggle to get off the ground, and you won’t see the return on investment (ROI) you’re hoping for

Accelerate Your Online Growth With an Effective Internet Marketing Strategy

 Online Growth

Digital marketing ideas won’t deliver profitable results if they are unstructured and without basis. To create and execute effective web marketing strategies, you must collect valuable business data and transform your overall marketing approach.

Don’t have the knowledge, resources and skills to create a digital marketing strategy framework? Our marketing strategy agency provides digital strategy services that address your goals and marketing concerns. We recommend focused

online marketing strategies that boost brand performance and turn marketing gaps into sales opportunities.

Discover how our digital strategy company can help you better understand your web optimization needs, technical processes and organic traffic growth. Get in touch with a marketing strategy consultant and let us create an online marketing plan that suits your brand and drives real results.

Era Tech’s Strategy Approach

Visualize a Clear Marketing Direction

Era Tech’s internet marketing consultant services are designed to help you get from your existing market position (point A) to a competitive industry standing (point B).

Where does your business stand in the sales-marketing spectrum? What’s your current marketing approach? Does it get you to your desired destination? Our digital marketing strategy consultants conduct research and analysis to understand your market challenges and craft data-driven recommendations to accomplish your goals.

A good marketing strategy starts with a clearly defined objective. Goal setting allows you to measure success, gain a deeper understanding of the consequences of your decisions and reassess your priorities.

Our internet marketing strategy company helps you determine your primary objectives to set your marketing efforts in the right direction.

Have you rolled out your web marketing campaigns but are still not seeing results? We can help you identify strategic marketing plans to ensure your efforts generate profitable outcomes.

Does your business have a limited digital marketing budget? At Era Tech, we help you set realistic goals and create an online marketing strategy that fits your financial capacity and marketing capabilities.

Get in touch with our digital strategy company and let’s talk about how to best achieve your marketing objectives, depending on your unique situation.Get in touch with our digital strategy company and let’s talk about how to best achieve your marketing objectives, depending on your unique situation.

Our Marketing Strategy Agency
Considers Your Unique Industry

Choose a Reliable Firm That Maps Out Every Step

Given the plethora of marketing strategy agencies that offer website audit services, online marketing, and social media strategy solutions, it can be challenging to find the right agency that fits your business. In some cases, you might fall into the trap of an internet marketing and content strategy agency that over-promises but under-delivers.

Need a second opinion on your enterprise marketing strategy? Searching for another social media strategy agency to handle your digital marketing planning? Looking to grow or pitch for investors?

Six top considerations when choosing a digital strategy partner:

Web Audit Practices

A reputable marketing strategy company runs a complete digital marketing audit, provides transparent site audit results and clarifies website issues and technical processes. Additionally, a reliable digital strategy firm uses advanced SEO audit tools to ensure all campaign details and recommendations are accurate. At Era Tech, we explain technical jargon and drill down your website audit report so you have a clear understanding of where your money goes and what’s happening in your campaign.

eCommerce Marketing Strategy

Many marketers have entered the eCommerce marketplace, but only a few truly understand its demands, limitations and potential. If you’re building your eCommerce strategy or still solidifying your social media marketing plan for your online store, it’s imperative that you choose a digital marketing strategy agency with years of experience in eCommerce optimization. Our marketing strategy company has more than 15 years of experience in various areas of eCommerce marketing strategy development, including eCommerce PPC, eCommerce SEO and eCommerce web design.

Online Marketplace Advertising Plan

Are you a third-party retailer on Amazon, Target Plus or Walmart Marketplace? To improve your profitability and ensure your Amazon marketing strategy adheres to marketplace standards, be sure to consult with a digital strategy firm that is well-versed in the demands and restrictions of various online marketplace platforms. More importantly, partner with a digital marketing agency with proven expertise and experience in developing and executing Amazon PPC strategy, Amazon branding strategy and online marketplace advertising plans.

Marketing Flexibility

Do you cater to other businesses, investors, decision-makers or consumers? A trustworthy digital strategy consultant formulates a social media marketing business plan and digital marketing techniques that adapt to client demands and changing market conditions. Whether you need help developing a B2B social media strategy, B2C social media strategy or other digital marketing strategies, our internet marketing strategy consultants can assist you.

Advertising Strategy

Promoting your products and services online requires cutting-edge organic and paid search strategies to rise above the din and attract customer attention. However, only a few marketing strategy agencies can effectively produce and implement both Google AdWords strategy and organic digital marketing techniques. Era Tech comprises a team of industry specialists knowledgeable in various online advertising solutions, including Facebook ads strategy, social media content strategy and SEM strategy creation.

SEO Website Strategy

A dependable internet strategy consultant examines all aspects of your web design and SEO performance to determine all factors that affect your website accessibility and hinder your online growth. Beware of a digital strategy agency that delves right into search optimization without discussing your responsive web design issues. At Era Tech, our SEO website strategy recommendations also tackle the important tasks of fixing website problems and preventing them.

If you’re not seeing returns with your current online marketing and social media strategy agency, it’s high time that you rethink your decisions and partner with a reputable digital strategy company that understands your needs and delivers your expectations.

Let us show you how to develop a unified social media marketing strategy and web marketing plan that convert leads into sales.

What’s Included in Your Marketing Strategy? 

Get a Comprehensive Package of Resources

Once you partner with us, we provide you with a complete marketing strategy plan that maps out a clear path to your goal, executive summary and video for your team to review

Section 1: Scorecard Results and Recommendation

  • Custom “Marketing Scorecard” with detailed explanation
  • Top business goals and supporting 2nd-tier goals

Section 2: Solutions and Plan

  • Recommended solutions
  • The plan on how to accomplish the solutions
  • What phases we recommend, in which order

Section 3: Worksheet and Investment

  • A clear worksheet on your recommended marketing strategy and how performance in each channel contributes to achieving your goal
  • One-page snapshot
  • Investment to accomplish the plan

A Digital Strategy Firm That Delivers

Strengthen Your Brand and Gain a Competitive Edge

Need help with your corporate marketing strategy? Whether you own a startup, enterprise or multiple-location business, a Era Tech digital strategy consultant can develop the right internet marketing strategies for your specific needs and demands.

To give you a clear picture of how our internet marketing consultant services can improve your existing metrics and overall market standing, here’s an overview of what we’ve accomplished over the last year for a multi-location property restoration company:

6 Key Areas of Focus for Digital Marketing Strategy Development

To ensure we outline a digital marketing plan tailored to your brand, we ask you to accomplish a self-assessment questionnaire based on six core areas:

1.

Brand and Business

Evaluates the level of your digital presence, including competitive position, online reputation and customer relationship management (CRM)

2.

Content and Engagement

Assesses your brand engagement, social media marketing strategy, email marketing strategy and content strategy SEO performance, etc.

3.

Internal Team or Partners

Determines your capacity to generate online marketing ideas and perform necessary web optimization processes.

4.

Technology and Software Integration

Evaluates the level of your digital presence, including competitive position, online reputation and customer relationship management (CRM)

5.

Lead Sources

Determines your key traffic sources and the availability of essential marketing channels

6.

Success Measurement

Evaluates the level of your digital presence, including competitive position, online reputation and customer relationship management (CRM)

Era Tech’s Growth Formula Delivers
the Most Effective Results

Drive Gains at Both Ends of Your Sales Funnel

At Era Tech Internet Marketing Agency, we are committed to relationships and results. As your digital marketing partner, we show you how a well-thought-out marketing strategy plan can improve your bottom line and boost your entrepreneurial confidence.

Our digital strategy agency developed a growth formula to ensure our combined digital marketing ideas do not just attract leads but also turn customers into brand advocates:

STRATEGIZE

The first and most significant part of the growth formula is the marketing strategy development.

Why do we start with strategy? At Era Tech, we believe that a strong business relationship begins with knowing our clients’ goals and identifying marketing gaps and existing digital performance. To support your digital transformation, goal achievement and online growth, creating a digital marketing plan tailored to your unique needs and capacity is necessary.

At Era Tech, we determine your goal from the get-go and identify your target audience to create all-inclusive web marketing strategies that capture every stage of your sales funnel and address your marketing challenges:

ATTRACT

Attracting your ideal client segments is the initial goal of the development of a digital marketing strategy.

Our internet marketing strategy consultants layout your customer journey map and determine the necessary channels and approaches to lure prospects towards your brand.

This part includes:
  • SEO audit service
  • Social media marketing
  • SEO content marketing
  • Pay-per-click advertising

CONVERT

Once you capture your target audience's interest, the next step is to re-engage your followers and convert site visitors into leads.

Our digital marketing strategy agency enumerates the online marketing components and step-by-step processes you need to prioritize to improve your lead conversion rate.

This part includes:
  • Landing pages
  • Calls-to-action (CTAs)
  • Customer-centric
    content marketing

CLOSE

The closing stage is where qualified leads are transformed into paying customers.

To close your sales-qualified leads (SQLs), we devise an internet marketing plan, which includes actionable insights and digital marketing techniques that highlight your unique value proposition (UVP) and move prospects to the bottom of your sales funnel.

This part includes:
  • Lead nurturing
  • Email marketing
  • Social media monitoring
  • Marketing automation

DELIGHT

Digital marketing revolves around providing outstanding brand solutions and continuously engaging your customers.

To help you retain loyal clients and turn them into brand advocates, we create long-term online marketing strategies focused on providing personalized customer experiences.

This part includes:
  • SEO
  • Social media monitoring
  • Reputation management
  • Email marketing

The goal is to increase your month-over-month (MoM) growth rates and launch successful internet marketing strategies that build communities of brand advocates and promoters. As a digital strategy firm, we make this possible by taking a careful approach to online marketing strategy planning.

We Help You Decide Which Approach Is Right for You

We Zero In on the Digital Marketing Services That Fit Your Business

Which marketing approach is best for your company? At Era Tech, we provide a unified digital marketing strategy plan that addresses your primary goal. These are some of the components that may be included in your online marketing strategy, depending on your marketing needs, budget and capacity:

Website Audit Services

Site audit is a critical part of SEO marketing strategies and other digital strategy services. Our digital strategy company performs an in-depth web audit to determine your business’s strengths, weaknesses, opportunities and threats (SWOT). This involves market gap analysis, website SEO analysis, site security audit, competitor website audit and penalty and recovery site audit. Our website audit experts also look into other aspects, including duplicate content, negative SEO practices and backlink profile. These website audit services are designed to identify issues and fixes that can significantly move the needle towards your desired business outcomes.

SEO Strategy

Build better customer relationships and establish your thought-leadership brand with Era Tech’s complete SEO strategy and SEO audit services. Our SEO audit agency runs an extensive SEO site audit to determine the on-page and off-page SEO strategies you need to prioritize. We also measure and track your SEO and content strategy success. Using the SEO website audit results, our SEO audit experts formulate an SEO strategy that lays out how to increase your search volume, leads, traffic and conversions over time. Our SEO audit agency follows Google standards and SEO marketing strategy development best practices for greater searchability and visibility

SEO Keyword Strategy

Connect your brand with your target audience and amplify your market reach with an effective SEO keyword strategy. Our SEO website audit and strategy experts leverage advanced SEO audit and keyword research tools to determine top-performing, brand-related keywords, categorize search phrases based on user intent and cut down your keyword list. We understand that keyword research impacts not only your SEO content strategy but also other aspects of your web optimization efforts. As such, we ensure our SEO keyword strategy is backed by research and credible SEO site audit results.

SEO Content Strategy

Era Tech’s SEO website strategy team determines your target audience, their pain points and needs, subject matter expertise and reading preferences before outlining a content strategy SEO plan. Our SEO content strategy professionals also audit SEO site content and leverage data from your website SEO analysis to find unique content angles, provide suitable SEO and content strategy and develop a list of potential blog topics. From creating compelling content and scheduling blog posts to developing page authority and performing a content SEO audit, our SEO and content strategy agency can get the job done for you.

PPC Strategy

Whether you need support with your Google AdWords strategy, Facebook ads strategy or PPC audit, our pad search strategy agency is here for you. Over the years, we’ve assisted hundreds of businesses in structuring their PPC strategy, and our efforts to create an effective Google AdWords strategy resulted in increased brand awareness, leads and repeat sales. We’ve also had many clients who entrusted us with their monthly PPC audit, paid search strategy development and Facebook ads strategy implementation. Call us now and let us help you define your PPC strategy goals and budget, analyze the competition and create an AdWords strategy that supports immediate online sales.

SEM Strategy

Need help with your PPC audit and SEO marketing strategies? Our PPC and SEO audit agency develops an SEM strategy that fits your digital marketing budget and improves your marketing effectiveness. We provide SEO audit service, perform keyword research analysis, audit SEO and PPC campaign metrics and evaluate your existing SEM strategy. These practices allow us to create an integrated PPC and SEO marketing strategy that increases your brand recognition, narrows your audience targeting and delivers measurable growth. Schedule a consultation with an internet strategy consultant to learn more about our SEM strategy services.

Amazon Marketing Strategy

Build and implement a functional Amazon marketing strategy and dominate the Amazon marketplace. A Era Tech internet strategy consultant creates your Amazon branding strategy and Amazon advertising strategy so you can focus on your core business. We develop an Amazon PPC strategy that taps into your target audience segments and caters to customer interest and behavior. Our Amazon advertising strategy firm also presents data-driven Amazon branding strategy recommendations to improve your storefront, optimize product pages and drive sales, regardless of seasonality.

Social Media Strategy Services

Leverage the right platforms and position your brand in front of a broader audience scope with Era Tech’s business-to-business (B2B) and business-to-consumer (B2C) social media marketing business plan. Our social media strategy agency evaluates your existing social media marketing plan, performs competitor benchmarking, determines your buyer persona and identifies social media channels relevant to your brand. Our social media strategy planning experts also establish social media marketing strategy guidelines to ensure your cross-channel campaigns do not exceed your social media strategy budget.

Link Building Strategy

Does your current SEO link strategy boost your site authority and web traffic? At Era Tech, we perform a comprehensive SEO website audit, determine white-hat link building strategies and audit SEO keyword research strategy to ensure our link building strategy recommendations adhere to Google standards and generate high-authority backlinks. We also analyze your competitors’ link building strategies to generate winning online marketing ideas that open greater revenue opportunities. Contact our SEO link strategy agency and let’s discuss your link building strategy options.

Reputation Management Strategy

Tried several reputation management strategies but still stuck with a negative brand image? Rebuild your business confidence and regain consumer trust with reputation management strategies that repair and protect your branding. Our reputation management strategy company sets your goals, defines boundaries and limitations, tracks brand mentions across online channels and evaluates your existing digital presence to establish company-wide guidelines on dealing with your online reputation. We also leverage our reputation management software to streamline the implementation and monitoring of your reputation management strategies.

eCommerce Marketing Plan

Take advantage of our eCommerce marketing strategy services and gain access to a wide range of eCommerce strategy solutions, including Shopify marketing strategy, Walmart Marketplace strategy, Target Plus Marketplace strategy and Amazon PPC strategy. As your dedicated eCommerce strategy team, we conduct an initial SEO site audit, review your product pages and determine market expansion and sales growth opportunities. Our eCommerce marketing strategy experts also explore other options, such as email marketing strategy, paid search strategy and social media content strategy to promote your products and reach new customers.

Franchise Marketing Strategy

Need a unified enterprise SEO strategy and franchise marketing plan for your multiple-location business? Our enterprise marketing strategy agency determines your brand identity and creates franchise marketing strategy guidelines to ensure brand consistency across your service locations. To create an effective corporate marketing plan that boosts audience engagement, we also leverage SEO audit services, source location-specific keywords and provide blog topic recommendations. Whether you need help with enterprise marketing strategy development or enterprise SEO strategy implementation, our digital strategy agency has got you covered.

Era Tech’s Marketing Strategy Process

A Healthy Money Tree Needs Nurturing From the Roots to the Branches

As your dedicated marketing strategy consultant, we treat our partnership as if we are nurturing a money tree. Our digital marketing strategy agency prioritizes your needs and preferences in creating a data-driven digital marketing strategy to produce more fruit in the long run.

To strengthen your money tree, our internet marketing plan comprises three critical stages:

PHASE 1: ROOT FIXES

Information Gathering, Assessments and Interviews
Our marketing strategy agency performs website SEO analysis and in-depth campaign evaluation to determine your key traffic sources and other technical SEO factors affecting the health and stability of your business’s digital presence, including:

  • Site speed
  • Server settings
  • Google Business Profile or Google My Business (GMB) listings
  • 404 error pages
  • Backlink profile and spam score
  • Trust signals

This phase is essential to identify the proper metrics related to your top-level goals and KPIs, verify if tracking tools are set up properly and ensure all ad accounts are linked into Google reporting.

Root Fixes
Runk Growth

PHASE 2: TRUNK GROWTH

Analysis and Recommendations
The second phase of the online marketing plan involves analyzing the key metrics from Phase 1 and determining the best approach to optimize your:

  • Site architecture
  • Content strategy SEO
  • Calls-to-action (CTAs)
  • SEO keyword strategy
  • Social profiles
  • Landing pages
  • Email marketing performance

The goal is to develop digital marketing strategies that address your buyer persona, provide the best possible user experience (UX), boost your organic traffic growth and produce the highest ROI.

PHASE 3: BRANCH CARE

Presentation of the Strategy
Finally, to improve the shape and quality of the fruit, the third phase of the internet marketing strategy focuses on maximizing results from your:

  • SEO strategies
  • AdWords strategy
  • Organic social media strategy planning
  • Reputation management strategy
  • SEO link strategy

We leverage the data from the previous phases to design and present a holistic digital marketing business plan that drives success.

Branch Care

In today’s digital world, many business leaders are still puzzled on how to optimize their online presence and which digital marketing strategy best suits their brand. At Era Tech, we make it easier for you to measure which strategy works and refine your approach.

Let us help you grow a healthy money tree. Contact us today to discuss each component of your marketing strategy plan.

Why Choose Era Tech for Your
Digital Marketing Business Plan

Leverage Our Industry Expertise and Knowledge

The development of a digital marketing strategy is a crucial process. It requires rigorous qualitative and quantitative research and analysis to determine the appropriate approach to reach your goals and get your brand where you want to be.

Let us help you identify the necessary steps to achieve business success. Here’s what you can expect when you partner with our digital strategy agency:

Multidisciplinary Team

Our digital strategy firm comprises a team of digital marketing consultants with vast experience and expertise in various areas of strategy development, including B2B social media strategy, AdWords strategy, Amazon advertising strategy, Shopify marketing strategy and SEO audit service. We invest in training and seminars to ensure we stay on top of industry developments and generate innovative digital marketing ideas and SEO strategies.

No Commitment Necessary

With our digital marketing strategy agency, you don’t have to commit to our digital strategy services. You have the option to take our social media marketing plan and corporate marketing strategy and implement them yourself, work with another marketing strategy company or come back to us and allow our digital strategy consultant to execute the online marketing and social media marketing plan.

Established Reputation

At Era Tech, we don’t simply run a digital marketing audit and leave you wondering what to do next. Our internet strategy consultant performs a thorough web audit, analyzes the audit results, identifies issues, provides growth projections and formulates strategic action plans to guide your digital marketing process. Over the years, we’ve helped numerous agencies with their eCommerce marketing plan, link building strategies, social media strategy services and other marketing strategies – we can do the same for you.

Unified Plan Across Delivery Teams

From your B2B social media strategy and Shopify marketing strategy to your corporate marketing plan, all these digital marketing strategies should be centered on your primary goal(s) to create a unified marketing strategy plan. Our digital strategy consultant determines your brand objectives and works closely with each delivery team to ensure all social media strategy planning and internet marketing strategy development align with your branding and are focused on hitting your goals.

Custom Marketing Strategy Packages

Our marketing and content strategy agency offers custom marketing strategy development packages based on your digital marketing budget, business objectives, total annual revenue and number of service locations. Get in touch with our marketing strategy consultant to find out more about the package inclusions and pricing options of our online marketing and social media strategy services.

Holistic Strategy Approach

We believe that a well-structured digital marketing plan is what sets a Era Tech company apart from the competition. As such, we ensure all areas of your brand marketing are addressed. Depending on the results of your site audit and your marketing needs, your marketing mix may include social media content strategy, eCommerce marketing plan or SEO audit services. We also offer small and medium-sized business (SMB) and enterprise SEO strategy and a corporate marketing plan to capture all market segments.

Link Building

Link Building

Link Building Services

Build a Robust Link Strategy and Boost Your Search Rankings

You launched your website and rolled out your on-page optimization, now it’s time to take your off-page search engine optimization (SEO) to another level. Establish your online authority and improve your digital presence with Era Tech Internet Marketing Agency’s link building services.

SEO link building is an integral part of your digital marketing efforts. Link building is the process of promoting your website content to secure backlinks from high-authority referring domains. Links are important signals that tell search engines your website is a credible source of information. They also help online users navigate between pages on the internet to fulfill their information needs.

Building links is one of the many SEO tactics, besides local SEO and technical SEO, developed to increase your ranking signals, acquire more referral traffic and gain brand control. SEO link building allows you to create an propel new relationships with authority sites, diversify your traffic sources and boost your revenue streams.

Websites with high-quality backlinks from relevant referring domains earn higher rankings on search engines. More importantly, incoming links from sites with high domain authority (DA) deliver more value to your web pages.

Link Building Services

Why Domain Authority Matters in Link Building

Domain Authority Matters in Link Building

Domain authority is a ranking score that predicts a website’s ability to rank in search engines based on its overall quality. It runs on a scale of 1-100, with 100 being the highest. Websites with high DA rank faster and higher in search results.

This means if your referring domains have high DA, they will pass on more valuable link juice to your website. Referring domains with relatively low DA, on the other hand, may not be worthy of your time.
Besides a website’s domain authority, you also have to assess other metrics, such as page relevance, local search rankings and click-through rates (CTRs), to maximize a referring domain’s ranking capabilities and strengthen your SEO link building efforts.

Don’t have the capacity to execute your link building strategy? Partner with a trusted link building company.

At Era Tech, we understand that managing your day-to-day operations and improving your link building strategy can be challenging and time-consuming. That is why we offer white hat link building solutions to increase your votes of confidence from authority websites.

Enlist Our Link Building Services and Strengthen Your SEO

Web standards and search engine guidelines are established to provide a useful and safe environment for both customers and businesses. Some people try to outsmart search engines by employing black hat link building techniques.

Shady link building tactics are highly discouraged in SEO. Black hat link building may offer quick marketing wins, but these could eventually lead to long-term loss.

Many marketers choose to employ black hat SEO link building tactics to streamline their link acquisition processes. Although this practice yields immediate results, resorting to unfair link building services could get your website penalized and, worse, banned from search results. Don’t let this be the case.

Integrate white hat link building solutions with your digital marketing structure to bring in quality traffic, boost your site’s indexability and build better brand recognition.

Strengthen Your SEO
Internet Marketing Agency

Era Tech Internet Marketing Agency is a reputable link building company, committed to developing white hat link building strategies tailored to your specific industry requirements. Besides formulating custom link building tactics, we also create an internal SEO link building wireframe to maximize your website’s backlink strategy.

Are you looking for a white label link building partner to manage your client demands? Our link building agency also offers white label link building solutions designed to bring your clients more traffic and grow your business profitability.

We use our link building team to boost Era Tech as well, with our website having recently surpassed 100,000 backlinks. So, in other words, we back up what we’re saying with real results. Contact us today to find out more about how our link building service can help you.

SEO Link Building Services

Gain Online Visibility and Unlock Your Ranking Potential

Keyword Analysis/Strategy

Targeted keywords are used as anchor texts in link building. Our link-building experts perform extensive keyword research and develop a data-driven keyword optimization strategy to avoid over-optimization and obtain quality backlinks.Keyword mapping allows us to create comprehensive, relevant and useful content that ranks high in search results and attracts high-quality referring domains.

Competitor Analysis

We perform a thorough analysis of your competitors’ backlink profiles to identify link building opportunities for your website. Our link building agency categorizes each unique domain based on industry relevance and link obtainability. After the segmentation, we utilize the data to develop your SEO link building strategy.

Backlink Audits

A healthy backlink profile is critical to driving quality leads and traffic to your target web pages. Our team runs in-depth backlink audits to determine potentially dangerous backlinks that are likely to get your website penalized by Google. We get a complete list of your referring domains, assess your backlink profiles, identify weak and valuable links, prepare the audit and file for webmasters to disavow and suggest what links to take down.

Outreach Service

Manage your large database of referring domains, nurture them and keep the communication going. Our link building company establishes robust relationships with webmasters, bloggers, publishers, journalists and industry leaders to boost your backlink strategy. We determine your target markets, identify credible websites with the same target audience and evaluate the SEO performance of publishing websites.

Guest Posts

Our link building agency comprises a team of content specialists, dedicated to creating unique, engaging and information-rich content. We submit guest posts on websites where your potential audience hangs out to deliver your brand message to a broader audience scope. Additionally, we promote your guest posts on your social media pages to generate more traffic to your content.

Niche Edits

Part of our link building package is requesting linked placements on existing blog posts to gain space in an already indexed article. We reach out to authority websites and offer to add an authoritative, contextual backlink to their existing content. Our link building company employs white hat niche edits, so you can rest assured all your inbound links are legitimately earned.

Brand Mentions

Convert your brand mentions into links and earn hundreds or thousands of new backlinks. Our SEO link building experts run thorough research to determine your unlinked brand mentions, connect with the content’s author and explain the additional value of linking to your target page. This practice is one of the best ways to acquire high-quality backlinks and build long-term relationships.

Broken Link Recovery

Broken link building is the method of replacing links to 404 pages with a working link to your target web page. Leverage link reclamation and drive high-quality backlinks to your website. We identify relevant websites with broken backlinks, develop or repurpose content that matches the linked sources and reach out to the publication to pitch your replacement content.

Sponsorship Campaign

Local sponsorships are unique channels to reach your local audience and get noticed more easily. At Era Tech, we employ the best link-building service to connect your brand with grassroots campaigns and reach your local target audience. We leverage native ads to build your image, get more mentions, increase your brand visibility and broaden your audience reach.

Digital Press Release (PR)

Amplify your brand message with the best link building service. Our SEO link building agency creates informational and highly linkable assets to promote your brand across digital platforms. We develop your key message, create your content roadmap and collaborate with influencers, digital media and authority publishers to get your content in front of the right audience.

White Label Blogger Outreach

Uncover link building opportunities with top-notch SEO content. Our white label link building package includes blogger outreach, which focuses on securing relevant, sustainable backlinks that improve your clients’ search engine rankings. Besides promoting your clients’ content on authority sites, we also provide brandable white label link building reports.

The Best Link-Building Service For Your Business

Get More Referring Domains and Establish Brand Credibility

Today, more consumers take advantage of the convenience of online shopping. Online stores allow customers to shop 24/7, avoid checkout lines, access international brands and find everything in one place. Online sellers also offer discounted prices, free shipping offers and a wide array of product options and price comparisons that attract more customers.

Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, many eCommerce stores face stiff competition and strict industry regulations.

At Era Tech, we utilize advanced link building tools and strategies to assess your backlink profiles and determine effective ways to acquire more high-value referring domains. Our SEO link building include referring domains report assessment, content analysis, competitor benchmarking, content marketing and custom link building package development. We work closely with our SEO team to develop white hat link building strategies aligned with your brand objectives. Trust us to give our 101 percent commitment to the success of your backlink strategy.

White Label Link Building Solutions

Custom Campaigns That Yield Positive Results

White Label Link Building Solutions

We understand that running a digital marketing agency can be labor-intensive. SEO involves several tasks, including technical SEO audit, keyword research, content development, meta data analysis and conversion rate optimization (CRO), which can take a toll on your time, resources and efforts. Aside from these tasks, you also have to build client relationships and drive more sales.

Outsource your SEO link building services to Thrive and secure high-authority backlinks at scale.

Our white label link building partnership allows you to leverage our years of expertise to streamline your operations and get credible link placements for your clients.

Simply upload your order with your anchor text and your target URL, choose your desired DA and see your links go live.
With Era Tech’s white label link building service, you get:

  • No contracts
  • Full transparency
  • No minimum purchase
  • Consistent turnaround times
  • High-authority link building tactics
  • Comprehensive link building reports

Focus your efforts on acquiring more business and creating robust relationships with your clients while our link building company handles the technical work.

White Label Link Building Solutions

Build a Sustainable Organic Growth Pattern and Achieve Your Goals

Era Tech Internet Marketing Agency is your digital marketing partner. We offer a full-suite of link building services designed to help you outrank your competitors and maximize your backlink opportunities. Here’s what you can expect from our link building service:

COMPREHENSIVE WEBSITE ANALYSIS

We review your website to determine your top-performing pages, identify content gaps, find and fix broken links and map out your link building strategy. Website analysis also allows us to determine your page visitors’ demographics and interests, guiding us in creating targeted content. We leverage analytics to develop link building solutions that drive high-value referrals.

WHITE HAT LINK BUILDING TACTICS

Black hat link building techniques can tank your website via Google penalties and hamper your ranking potential. At Era Tech, we employ white hat link building strategies and establish clear metrics to maximize your link placement opportunities. Our link building agency regularly evaluates the quality of your referring domains to secure backlinks from high-authority sites.

CAMPAIGN MAPPING

From your keyword strategy and content marketing tactics to content promotion and backlink strategies, we ensure all aspects of your link building package are centered on smart goals. Our link building specialists set your objectives, develop your assets, research your link targets and launch link building campaigns. We map your campaigns to maximize the best link building opportunities and strategies.

STRATEGY SESSION

Our link building experts ensure all our SEO link building packages meet your quality standards. We collaborate with our digital marketing experts and brainstorm with your project managers to develop link building tactics that drive online growth. Schedule a call with our link building company and let’s get your campaign started.

LINK BUILDING EXPERTS

Era Tech’s SEO link building specialists boast years of expertise and experience in creating white hat link building solutions. Our team has a firm grasp of search engine guidelines in building brand awareness and promoting content across different online platforms. Partner with us and get search engine-approved link building methods.

CLIENT-FOCUSED STRATEGIES

We analyze your target audience, brand messaging and backlink profile to ensure your off-page SEO strategy matches your goals. Our link building agency offers a six-month contract for our link building service, so you have more time to assess the results of our link building efforts. We also provide in-depth campaign reports with the total number of published links, ranking improvements and backlink summary.

Local SEO

Local SEO

Local Search Engine Optimization

Grow Your Online Visibility Within Your Target Locations

Approximately 93 percent of U.S. consumers search for local businesses online and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. Ramp up your local search engine optimization efforts and connect your brand with high-intent customers in your area.

Era Tech Internet Marketing Agency offers conversion-driven local SEO services to ensure your business ranks high in SEO local search queries and achieves revenue growth.

Local Search Engine Optimization

What Is Local SEO?

Dominate Your Niche With Strong Digital Branding

Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.

What is local search optimization?

Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

What Is Local SEO

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google Business Profile or Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity and diversity
  • Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing

To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.

Need expert help to unravel what is local SEO and how to boost your local SEO ranking? The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.

Capitalize on the Best Local Business SEO and Boost Your Revenue

Era Tech Internet Marketing Agency is a top local SEO company based in Arlington, Texas, that provides comprehensive local search engine optimization services to businesses worldwide. We understand that local SEO is essential to brand success. That is why we are here to assist you with your local digital marketing and local search optimization endeavors.

As your dedicated local SEO company, we don’t just execute local SEO services and provide local business SEO reports. Our local SEO experts also explain to your team 1) what is local SEO and 2) how to do local SEO effectively. To ensure we are on the same page, we create a local SEO checklist that outlines each local SEO strategy included in your packages.

No matter if you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.

Partner with our local SEO agency and leverage our proven local SEO strategies and tactics to rise above your competition.

Capitalize on the Best Local Business

Why Local SEO Is Vital for Your Business?

Create a Lasting Impression Across Search Engines and Your Prospects

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a Era Tech business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?

Why Local SEO Is Vital for Your Business

A MarketingSherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.

Still on the fence about investing in local search engine optimization services? You shouldn’t be. These are the benefits of local SEO:

  • RStronger local community outreach
  • RStrongerOptimized Google My Business listing local community outreach
  • RHigh-authority local business citations
  • RMulti-channel local digital marketing campaigns
  • RHigher local SEO ranking
  • RMore targeted website traffic
  • RMore phone calls and site inquiries from prospective clients
  • RIncreased sales revenue
  • RRepeat business from loyal customers
  • RCredible online reputation
  • REnhanced Google Maps visibility
  • RReduced advertising costs
  • RIncreased trustworthiness and market authority

Ready to chat about how our local SEO services can grow your business? Reach out to one of our local SEO experts and let’s talk about which local SEO packages fit your online needs.

Why Google My Business Is a Big Part of Local SEO?

Expand Your Market Reach and Gain Consumer Trust

Google My Business, now called Google Business Profile, is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.

Why should you prioritize Google My Business SEO?

 Google My Business optimization is a crucial aspect of local SEO marketing. Your Google My Business page serves as one of the local SEO ranking factors, which dictate your online success. By claiming your Google My Business listing, you allow search engines to verify your brand’s existence and authenticity.

Here are more reasons you need to include Google My Business optimization in your local SEO marketing efforts:

Why Google My Business Is a Big Part of Local SEO
  • RProvide accurate business information
  • RBoost your online credibility
  • RGain customer trust
  • RGet targeted exposure
  • RManage your reputation
  • RDrive qualified leads and traffic
  • RBuild brand recognition
  • RDrive customer engagement
  • RTap into potential revenue
  • RIncrease your chances of getting in the Google Local 3 Pack
  • RPost important news and updates

Google My Business SEO is one of the surefire ways to help your brand earn credibility and clicks to your website. Take advantage of our Google My Business optimization service and entice more users to visit your online store and physical location.

Discover how our Google My Business agency can streamline your GMB SEO and overall local SEO optimization.

Era Tech’s Local SEO Services 

Rank High in Search Results and Increase Your Conversions

Local SEO Audit

Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.

Keyword Research & Strategy

Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.

Google My Business SEO

Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts. Our Google My Business services include GMB SEO and Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google My Business experts also audit your business information across the web to give you the best possible, error-free local presence.

eCommerce SEO

Studies show approximately 50 percent of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google My Business locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.

On-Page Optimization

Is your website optimized for your target location? Era Tech’s local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.

Franchise SEO

Does your business serve multiple locations across the city or state? Ensure brand consistency and success across your service locations with Era Tech’s local SEO marketing services. We list your different Google My Business locations in top industry directories, optimize your local citations, use location-based keywords and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase your site visits and conversions.

Link Building

Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.

Business Citation Management

Local SEO citations serve as a reference of your business name and address on another website. At Era Tech, our Google My Business experts leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, MojoPages and Yelp. Our local SEO company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation.

Online Reputation Management (ORM)

Online reviews can provide positive proof about your company and help increase customer trust. Studies show 88 percent of consumers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.

Content Writing

Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.

Conversion Rate Optimization (CRO)

Let our local digital marketing company manage your local business SEO services and gain better local rankings. Whether you need help with creating service and city pages, improving your website’s mobile-friendliness or completing your local SEO checklist, our local search engine optimization company can help you. We employ a targeted local search engine optimization service to drive more high-quality sales calls to your locations and improve your conversion rate month-over-month (MoM).

Nextdoor Local Business Advertising

Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.

How Local SEO Services Drive Lead Generation? 

Make Your Brand Name More Recognizable

Several elements go into creating and executing a successful marketing plan, including lead generation and local search service. Lead generation serves as the lifeblood of your business. Without a steady stream of qualified leads, your business will struggle to make sales and expand. Local SEO, on the other hand, acts as a funnel that drives prospects into your websites.

Local business SEO services, such as local citations service and Google My Business optimization service, complement your lead generation efforts by increasing your brand awareness and driving organic traffic to your website. The more people in your community can see your website, the higher your chances of acquiring clicks and converting them into potential clients.

How Local SEO Services Drive Lead Generation

Using local SEO services to acquire leads also opens opportunities for:

  • Building your local search citations
  • Gathering online reviews
  • Participating in appropriate social networks
  • Creating expert content
  • Troubleshooting any visibility problems
  • Penetrating a strategic local market
  • Ranking for business-related keywords
  • Converting page visitors into leads and sales

A Junto survey revealed that 57 percent of business-to-business (B2B) marketers consider local digital marketing services among the most effective ways to generate leads. If done right, a local search engine optimization service can drive a 14.6 percent conversion rate. Propel your online success with growth-driven local SEO solutions.

Local SEO Tips for Lead Generation

Don’t know which local search engine optimization service to employ in boosting your lead generation efforts? Fine-tune your Google local SEO efforts with these local SEO tips from the best local SEO companies:

  • Perform a regular local SEO audit
  • Build out city pages
  • Dominate “near me” searches
  • Create content clusters
  • Optimize your site for mobile
  • Create an SEO strategy
  • Know your audience
  • Identify geo-specific keywords for content
  • optimization
  • Monitor your local SEO ranking
  • Keep your sitemap up to date
  • Fix internal and external broken links
  • Build a backlink strategy
  • Partner with a trusted Google My Business agency

If all else fails, choosing a top local SEO company to manage your local digital marketing services is a smart move to reach your local audience and gain new leads.

Create a robust online presence and maximize the opportunities to attract and close leads with Era Tech ’s local digital marketing services. Schedule a consultation with our local SEO firm to find out how our affordable local SEO services can improve your lead generation strategies.

Why Era Tech’s Local SEO Services Are Better Than the Rest? 

Succeed in a Saturated Online Marketplace

Mastering how to do local SEO requires years of experience and training to produce profitable results. At Era Tech, we understand that juggling business operations while boosting local SEO citations and working on other local SEO marketing tactics could take a toll on your productivity and sanity. That is why our local SEO company is here to take the extra tasks off your shoulders.

Here’s what you can expect from our online local SEO company:

Affordable Local SEO Services

According to statistics, 42 percent of consumers use search engines as their primary tool to find local business information. Make sure your site is immediately found with our affordable local SEO solutions. Era Tech’s local SEO pricing varies depending on your company’s marketing needs, annual revenue and financial capacity. Our local SEO consultant analyzes your existing online presence to create local SEO packages that deliver a high return on investment (ROI).

Google Analytics Reports

Our local digital marketing company uses Google Analytics to track your local SEO performance, identify visibility issues and provide data-driven local SEO tips to bolster your campaign results. We monitor and measure your local organic search metrics, such as website traffic, click-through rates (CTR), bounce rate, page views and average session duration. Once we’ve tracked all metrics, our local SEO specialist organizes the Google Analytics results to provide you with a clear overview of your campaign performance.

Video Summary

When working with Era Tech on your local SEO campaign, you get regular detailed reports and records you can check anytime to track your local search engine optimization effectiveness. Your dedicated local SEO specialist reviews your monthly local SEO improvements and objectives. Our local digital marketing agency also provides you with a task report detailing what we've worked on. This way, you stay on top of any updates and changes on your local search service.

Expert Consultations

Our local SEO firm schedules regular consultations with your in-house representatives to talk about your monthly campaign results and brainstorm any additional local citations service, Google My Business optimization service or local SEO solutions we need to implement. Your local SEO specialist is available by phone or email at any time in case you have anything to discuss. The more contact we have with you, the better we’ll be able to achieve your objectives.

Local Digital Marketing Services

An experienced online local SEO company understands that local SEO for small business is just one of the many aspects of reaching your target customers. To market and advertise effectively, you need to take a holistic approach to local digital marketing. At Era Tech, we provide comprehensive local digital marketing services to boost your market potential. Whether you need Google My Business services, local citations service, pay-per-click (PPC) advertising or social media marketing solutions, our local digital marketing company has got you covered!

Local SEO Guide

Understanding what is local search optimization can be difficult, especially if you don’t have a basic knowledge of SEO and online marketing. As a local SEO service provider, we ensure all our clients understand the details of their local SEO campaigns. Our local SEO consultant creates a thorough local SEO guide and publishes blogs and case studies regularly to familiarize yourself with the different local digital marketing concepts.

How To Choose the Best Local SEO Company? 

Entrust Your Digital Success to the Experts

Are you having a hard time evaluating the local SEO agencies in your area? Finding the right online local SEO company to manage your Google My Business services and other local digital marketing processes takes significant time and careful thinking and planning.

These are the top considerations to help you narrow down your list of the best local SEO companies:

Local SEO Packages

Reliable local SEO agencies offer a diverse range of local SEO solutions that fit your needs, preferences, limitations and capabilities. Choose a local SEO service provider that analyzes your current market standing and outlines a clear roadmap to achieve your local SEO goals. Besides our local SEO services, we also offer a digital marketing strategy development service to help you better understand where your business is and where it should be.

Local SEO Pricing

A common mistake among marketers is choosing an SEO service company that offers affordable local SEO without examining the package inclusions and ongoing local SEO pricing. Don’t make the same mistake. Partner with a local SEO agency that offers transparent local SEO pricing and provides price projections as your campaign progresses.

3. Industry Experience

To enjoy the benefits of local SEO, your chosen local SEO service provider must understand your industry requirements, market standards and competition. Reliable local SEO agencies boast years of experience and expertise in dealing with local SEO campaigns for different brands across industries. Our local SEO company works with thousands of businesses with various specialties. Discover what our clients have to say about our service.

Local Search Optimization Processes

Working with a Google My Business agency or SEO service company for the first time can wreak havoc on your success if the local digital marketing processes are not carefully laid out. To achieve the best results, be sure to partner with a local search engine optimization company that prioritizes local SEO services based on the degree of importance. Our local SEO firm performs extensive research to determine your local SEO priorities and address your campaign challenges.

Track Record of Success

One of the most important considerations in choosing a local SEO marketing company is its digital presence and track record. Entrust your local SEO campaign to a local SEO agency that not only offers affordable local SEO packages but also maintains a reputation for client success. A top local SEO company ranks high within its service areas and receives verified positive reviews from satisfied client

Pay Per Click (PPC)

Pay Per Click (PPC)

Pay Per Click (PPC) Marketing

Gain High-Level Brand Exposure and Attract More Leads

The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Era Tech Internet Marketing Agency’s PPC management services.

Make the Right Decisions for Your Brand With PPC Advertising

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

Major challenges online companies face:

  • Increased competition
  • Surge in ad blockers
  • Strict industry regulations
  • Changing customer demands
  • High digital ad spending
  • Varying market standards
  • Elusive consumers
Pay Per Click

Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.

Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

SEO vs. PPC: Which is the Right Strategy for Your Brand?

Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.

SEARCH ENGINE OPTIMIZATION

SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.

SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.

PAY-PER-CLICK

Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.

Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you

Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities

Era Tech Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.

Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.

Leverage PPC Marketing

Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from Era Tech’s pay per click internet marketing experts.

What Is Pay Per Click and How Does It Work?

Grow Your Business With Optimized Paid Search Campaigns

What Is Pay Per Click and How Does It Work

A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.

According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?

Era Tech’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.

What is PPC?

Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.

People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model

PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.

What Are the Different Types of PPC Ads?

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

There are various types of pay per click ads available, depending on your goals:

Types of PPC

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Amazon PPC Ads

Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Era Tech, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

How Does PPC Marketing Work?

PPC Marketing

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.

Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.

We Help You Improve Your Quality Score and Generate More Online Revenue

At Era Tech Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.

Why PPC Marketing Works For Your Business

Boost Your Brand Recognition and Scale Up Quickly

Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.

Here are the top benefits of investing in PPC advertising services:

Low Barrier to Entry

Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.

Improved Brand Visibility

Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

Granular Targeting

Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.

Fast Results

One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Quick Experimentation

PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

One-time Campaign Promotions

Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.

Immediate and Consistent Traffic

PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts and get clicks and immediate traffic from interested customers.

Expansive Traction Channels

Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay per click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.

Trackable Data

PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.

Total Customization

Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.

Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.

What is PPC Search Engine Marketing?

Reach Your Target Customers and Pay Only Per Action 

PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.

Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.

With an increasing number of consumers performing online shopping, PPC search engine marketing has become a vital digital marketing component. SEM allows advertisers to only pay for impressions that result in visitors. Each visitor incrementally improves your organic search rankings, making it one of the fastest ways to drive traffic and conversions.

 

How Does SEM Work?

Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result.

Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.

SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.

As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, we determine the negative keywords or irrelevant phrases that should be excluded from your keyword lists.

Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results.

Give your website the attention it deserves. Choose our SEM agency and let us help you succeed at PPC search engine marketing.

 

Why is SEM Important in Digital Marketing?

Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.

PPC search engine marketing allows you to:

  • Reach identified target customers instantly
  • Double your investment in AdWords
  • Increase site traffic through ad visibility
  • Connect with local markets
  • Appear on competitors’ keywords
  • Bring in more qualified leads
  • Increase brand awareness
  • Enhance your mobile marketing efforts

Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.

PPC Marketing Services

Create Compelling Ads That Generate Quantifiable Returns

Ads A/B Split Testing

Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance

Conversion Rate Optimization (CRO)

Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate. Call our paid search agency now and let us help you increase your profit without raising your ad spending.

Keyword Research & Analysis

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.

Landing Page Conversion Optimization

Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.

PPC Management

Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing. Choose our PPC company and get conversion-driven campaigns that fit your budget.

Paid Search Advertising

Enlist our paid search agency’s PPC services and position your brand at the top of search results. Era Tech’s paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.

Bing & Google Ads Management

Engage with your ideal customers across search engines to acquire more traffic and online revenue. Era Tech’s PPC specialists perform in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates

Social Media Advertising

Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.

Nextdoor Advertising

Our pay per click management company leverages Nextdoor advertising to connect your brand with your local customers and increase your sales funnel conversions. We claim and manage your Nextdoor business page, craft professional ads tailored to your customers and create a landing page dedicated to web traffic from Nextdoor. Our pay per click specialists also have an analytics and measuring system in place to track your metrics and boost your campaign results.

Remarketing Campaigns

Target specific visitor segments and get more cost-effective results from remarketing. Our PPC management agency identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.

Amazon PPC

Boost your Amazon profit margin with Amazon product ads and video ads that grab online shoppers' attention. We utilize our proprietary Amazon Artificial intelligence (AI) advertising management system to help you reach interested buyers, boost your sales and get the most ROI. Our PPC advertising agency maximizes keyword match types and negative keywords, structures your Amazon PPC campaigns by product category and adjusts your ad spending based on product performance

YouTube Ads

Create memorable YouTube ads and connect with potential clients through a more targeted YouTube video marketing approach. Our PPC management company explores advanced YouTube targeting options, sets up video remarketing campaigns and includes an element of surprise in your in-stream ads. We create YouTube ads that tell your unique stories and resonate with your target audience.

Why Era Tech’s PPC Services Are Better Than the Rest

Leverage Our Technical Expertise to Grow Your Client Base

Era Tech Internet Marketing Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account setup to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.

Here’s what you can expect when you hire our pay per click marketing agency:

Comprehensive PPC Audit

Our PPC advertising firm ensures all aspects of your PPC campaign align with your goals and adhere to industry regulations. We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques and analytics.

Detailed Reporting

As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real time.

Premier Google Partner

Era Tech is a proud member of the coveted Google Premier Partners list. Our PPC agency comprises a team of certified Google Ads PPC specialists with vast industry experience and digital marketing knowledge. Work with our PPC experts and get results-oriented Google PPC campaigns that grow your business

Customer-Focused PPC Company

Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.

Multi-Location PPC

Does your business serve multiple locations and a diverse customer base? Our PPC management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.

Dedicated Pay Per Click Specialists

At Era TEch, we make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay per click advertising agency becomes your outsourced online marketing department.

Why Pay-Per-Click Advertising is a Great Investment

Reach Your Target Market With PPC Ads That Convert

Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.

Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:

  • The top three posts on SERPs get 46 percent of clicks (WordStream)
  • Google gets more than 167 billion monthly searches (Search Engine Land)
  • PPC does not require constant maintenance and attention
  • Paid search allows better tracking
  • PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
  • SEM allows you to target local communities online

There are approximately 2.05 billion online shoppers worldwide and this number continues to increase by the hour. With more digital marketing platforms and eCommerce channels emerging every year, capitalizing on PPC services is one of the best decisions you can make to keep your business afloat and zoom past the competition.

Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.

Don’t wait until you’re losing customers to your competition. Now’s the best time to work with our PPC management company and get your leads and conversions moving. Contact our pay per click advertising firm today to get a free quote on your project.

Advertising is a Great Investment

Pay Per Click FAQs

What Is PPC?

PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.

Will My Target Market Click On My Online PPC Ads?

Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.

How Much Does A PPC Campaign Cost?

The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.

How Do I Budget For My PPC Campaigns?

Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.

Why Should I Advertise With Pay-Per-Click Ads?

PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing (SEM)

Rank Above the Fold With Conversion-Focused Ad Strategies

Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from Era Tech Internet Marketing Agency — your trusted search engine marketing company in the United States.

What is SEM and Why It’s a Great Investment

Outpace the Competition and Grow Your Business

In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketinghealthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.

Search Engine Marketing

Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.

Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!

What Are Search Engines?

Search engines are a software system designed to carry out systematic online searches and deliver the best possible results based on the users’ search query. As a business owner, your goal is to ensure search engines can find your website for it to show up and rank high in pertinent search engine results pages (SERPs).

Search engines have three significant functions:

1. Crawl
Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files and images. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.

2. Index
In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement.The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.

What Are Search Engines

3. Rank
Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.

There are numerous search engines on the market that are set as a default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt.

Data by Pew Research Center shows that 1 in 4 online users or about 33 million U.S. adults use search engines to perform internet research every day. Individuals and organizations use these search engines for various reasons, including research, shopping, brand promotion and entertainment. For businesses, search engines serve as a useful platform for gathering data, staying up to date with news and trends, keeping track of competition and marketing. They provide search advertising opportunities that help marketers gain higher search visibility and close sales faster than through SEO alone.

Search engine advertising is key to improving your digital presence and securing better brand recognition. Most companies, however, dive into search engine marketing without fully understanding what is SEM. Some are even oblivious of the numerous SEM advertising channels available in the market. As a result, only a few marketers reap the benefits of search engine marketing solutions.

Let our search engine marketing company show you the nitty-gritty of paid search engine marketing. Read on and let’s get started with your SEM digital marketing campaign.

What Is Search Engine Marketing?

What Is Search Engine Marketing

Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.

Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.

SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads’ quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.

How Does SEM Work?

Search engines use algorithms to rank SEM ads and determine their search relevance. Paid search engine marketing is all about creating the right search engine marketing strategy, bidding on high-value keywords and continuously improving your search advertising tactics based on analytics results to lower your ad spending and improve profitability.
To outshine your competition, our search engine marketing agency follows a systematic approach to search advertising:

1-Keyword Research and Analysis

Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

2. Ads Creation and Landing Page Development

Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.

3. Account Setup and Tracking

This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.

4. Campaign Launch and Monitoring

Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.

5. Evaluation and Analysis

Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.

Is PPC Search Engine Marketing Essential to My Business?

Yes. No matter if you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy.Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.

SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:

Better Brand Recognition

Internet search engine marketing allows you to choose and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These tactics increase your chances of securing the ATF Google search results, boost your brand awareness and bring fast visibility to your products and services.

Increased Conversion

One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast return on investment (ROI). With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamp are essential to ensure your year-over-year growth.

Specific Targeting

tatistics show that more than 30 billion Google searches are conducted every month and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.

Greater Campaign Control

SEM digital marketing makes it easy to manage your advertising budget, campaign scope and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.

Measurable Growth

Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics.

Improved Organic Traffic

Research shows that more than 93 percent of online experiences begin with a search engine. This means gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.

Begin your PPC search engine marketing today! Contact our SEM firm and let’s discuss the details of your search engine marketing services.

SEO vs. PPC vs. SEM: What’s the Difference?

Take Control of Your Advertising Campaigns

SEO, SEM and PPC are three commonly confused acronyms in the digital marketing realm. To help you navigate the online marketing sphere and better understand what is search engine marketing and how it differs from other internet marketing methods, our search engine marketing agency discusses in detail the difference between these terms:

Unlike SEO, PPC and SEM both follow a paid advertising model. Pay per click marketing, however, is solely focused on increasing brand awareness and attracting specific customer segments through paid search tactics. Internet search engine marketing, on the other hand, follows both SEO and PPC best practices to deliver the best possible results.

To help you create a winning SEM PPC campaign, our search engine marketing company develops a growth marketing plan aligned with your business objectives. We determine how your target customers search at different points on their purchase journeys to implement the most appropriate SEM ads that will compel prospects to take their brand interaction to the next level.

What’s the Difference

Let’s explore the different internet search engine marketing options that you can use depending on your goals. Partner with our SEM agency to learn more about improving your internet search engine marketing campaign’s performance.

SEM PPC Advertising

Acquire Highly Targeted Leads With the Right Marketing Tactics

The digital landscape is constantly changing. Now, more than ever, search engines and customers demand a more targeted approach to keep your brand relevant in your respective field. At Era Tech Internet Marketing Agency, we assess a plethora of website search engine marketing strategies to ensure you invest in a guaranteed way to boost your search visibility.

There are numerous types of PPC search engine marketing tactics that you can employ to achieve your goals:

 

DISPLAY ADVERTISING

Display advertising focuses on attracting online users’ attention to convince them to take a specific action, such as signing up for a newsletter or registering for a free software trial. Display ads are made up of texts, images or videos that appear in designated areas of a website or social media platform. The goal of display advertising is to encourage page visitors to click through to a landing page and complete an action.

Display advertising campaigns are charged on a cost per click (CPC) basis. This means you pay for every click on your ads. There are various forms of display ads to choose from, depending on your purpose:

Banner Ads

These are image-based ads that aim to get page visitors from the host website to the advertiser’s website. With this display advertising method, you are charged per impression, click or action. Our display advertising agency combines static and animated media to attract your prospects’ attention and compel them to click through.

Interstitial Ads

These are interactive, full-screen display ads that show up before users are directed to the original page they requested. Interstitial ads boast a high impression rate because they engage users with relevant content at natural pauses in a platform’s flow. At Era Tech, our SEM experts determine the perfect time and place to embed your ads to generate more clicks.

Video Ads

YouTube marketing and social media advertising platforms opened a new avenue for marketers to immerse their brands into a user’s browsing experience. Video ads appear before, during or after a video stream. To capture your prospects’ attention out of the gate, our display advertising agency develops engaging video ads with robust CTAs.

Rich Media

One of the key aspects of our display advertising services is driving brand engagement within your specified timeline. Rich media ads allow us to add a twist of creativity to bland ads to generate a higher engagement rate.

Invest in results-driven display advertising services and get more potential clients to engage with your brand. Our display advertising agency works closely with your team to determine the best display advertising services to start with.

GOOGLE SHOPPING

Google Shopping serves as a robust advertising platform for eCommerce businesses to generate sales and revenue. Google Shopping ads are also called Product Listing Ads (PLA), which appear within the Google search results for a product. These types of ads are particularly effective because they display prices and high-quality images of merchandise from various brands on the product listing.

No matter if you own an offline store or a Era Tech eCommerce business, Google Shopping ads are an excellent investment to boost your sales. Since product ads appear at the top of SERPs, you gain more qualified traffic from prospects with clear buying intent.

To help you get the most out of your Google Shopping ads campaign, our SEM experts segment your ads by intention. We create two different campaigns to capture branded and non-branded searches. This way, we determine which ad campaigns deliver the highest conversion at a lower cost.
As a trusted SEM company, we also:

  • Keep your pricing competitive
  • Optimize your product data
  • Use smart bidding strategies
  • Test bids extensively
  • Place keywords on your product title
  • Connect your Google Shopping ads to your physical store

Enlist our SEM services and let us help you maximize your ad budget for Google Shopping! Call our search marketing agency now to learn more about our SEM services.

REMARKETING

Remarketing has been a buzzword in the website search engine marketing realm, but only a few truly understand how it works. What is remarketing and how can you leverage it to your advantage? Our remarketing agency gets into the detail of AdWord remarketing to bolster your SEM knowledge.

What Is Remarketing?

Remarketing is a form of website search engine marketing wherein you reach out to prospects who have already shown interest in your brand offerings or have visited your website in the past. The goal of Google remarketing is to keep your brand top of mind and entice prospects to click through and explore what you have to offer.

Google remarketing ads appear when online users are browsing the web, reading news sites or watching YouTube videos. Regardless of whether or not page visitors completed an action while on your website, they would start to see your AdWord remarketing campaigns in relevant places across the internet.

If you already advertise on Google, our remarketing company simply places an AdWord remarketing tag on your website to get page visitors added to your audience list through browser cookies. You also have the option to customize how your Google remarketing ads are triggered or where the codes are embedded in your website. In this way, you have more control over your audience targeting

Why Should I Invest in Remarketing?

AdWord remarketing offers numerous benefits for your business. Besides enhancing your brand recall, Google remarketing services also expose your ads on a broad array of participating websites. Furthermore, our remarketing company offers remarketing solutions that:

  • Improve your online and offline sales process
  • Deliver higher conversion rates
  • Reach highly targeted customer segments
  • Require lower cost per action (CPA)

Get more returning visitors and turn them into customers with Era Tech Internet Marketing Agency’s remarketing services. As your dedicated remarketing agency, we won’t just explain what is remarketing to your team — our SEM consultants will also show you how you can capture your visitors’ interest using dynamic remarketing ads.

Schedule a consultation with our remarketing company to find out more about our remarketing services.

YOUTUBE ADVERTISING

Is your business visible on YouTube? Statistics show that there are nearly 2 billion YouTube users worldwide. What’s more, YouTube is the second-most visited site after Google. If you have not yet invested in YoutTube video advertising, you need to reconsider your paid search marketing efforts.

YouTube advertising is a PPC search engine marketing method that focuses on creating engaging YouTube video ads and optimizing them to capture the attention of prospects who are unfamiliar with your brand. There are various types of YouTube video advertising that you can use to boost your YouTube marketing efforts:

1. TrueView Ads

This is the standard YouTube video ad you see on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads are between 12 seconds to six minutes long. Non-skippable YouTube ads, on the other hand, are 15-20 seconds long.

There are two types of TrueView YouTube ads with which you can optimize your marketing campaign. Video Discovery Ads are YouTube ads that appear on the search results page, YouTube homepage or as related videos on YouTube video watch pages. In-Stream Ads, on the other hand, are a type of YouTube video ad that appears before the video selected on YouTube plays. In-stream ads can also be placed in the Google Display Network (GDN) or websites that purchased Google video ad space.

2. Pre-roll Ads

Pre-roll YouTube ads play before, during or after the main video. With this type of YouTube video marketing, you have 15-20 seconds to showcase your unique value proposition. There is also a non-skippable pre-roll YouTube video ad that runs for 10 minutes or longer. We recommend pre-roll YouTube video advertising if you are releasing a new product or promoting a major event, such as a webinar or a course enrollment.

3. Bumpers

Bumpers are the shortest YouTube video marketing ads, running for only six seconds. This YouTube video advertising method complements larger video campaigns, such as new product launches or event promotion. The key is to use the six-second duration wisely to fit your brand messaging and encourage the viewers to take your desired action.

At Era Tech, our YouTube video marketing services are designed to maximize your pay per view and generate the highest possible return. Our YouTube marketing company works closely with your team to understand your goals, establish your YouTube advertising metrics and ensure our YouTube marketing services meet your standards.

Get the best performance out of your ads with help from our YouTube marketing agency. Enlist our YouTube video marketing services now and increase your view-through rate (VTR)!

SEM vs. SEO: Do You Need Both?

Increase Your Search Engine Visibility With Comprehensive Online Solutions

Many business owners often wonder which digital marketing strategy to invest in: search engine optimization or search engine marketing solutions? If you’re one of these people, our search marketing firm is here to help you decide what online marketing service you need.

First, you must understand that it is not a matter of identifying which technique is better but which is more applicable to your circumstance and budget. Both organic and paid search marketing tactics can propel your business to the top of search results. The key is maximizing your options and partnering with the right search marketing company.

SEO is an excellent business marketing strategy for long-term growth. Every business needs a robust SEO system for greater searchability and visibility. Search engine optimization allows you to:

  • Establish brand awareness
  • Build a steady stream of organic traffic
  • Boost online credibility
  • Gain online trust
  • Gather market insights
  • Provide a better online experience to users

Search engine marketing services, on the other hand, are ideal for brands that want immediate results. With SEM, you utilize paid advertising techniques to support your SEO campaigns and gain higher visibility in SERPs. SEM services allow you to:

  • Launch geo-targeted ads
  • Pay only per action
  • Split test ad copies for better conversion
  • Experiment on your keyword strategy
  • Secure the ATF content on search results
  • Track your ad budget

SEO and search marketing services work best together at achieving your desired results. Instead of relying on only one marketing technique, we recommend that you commit to both organic and paid search marketing services to see campaign growth.

Not sure where or how to start your advertising campaign? Get expert help from our search engine marketing consultants. Contact our paid search agency today to know more about how you can leverage SEO and SEM to your advantage.

SEM Services

Supercharge Your Ad Campaigns and Yield Positive Results

Era Tech Internet Marketing Agency is a venerable search marketing firm headquartered in Arlington, Texas. For more than 15 years, we’ve been helping hundreds of clients from various industries enhance their brand awareness and claim their spot on the coveted first page of search results.

Our SEM agency has worked with local businesses and industry giants in discovering their greater market potential. Take a glimpse at how our paid search agency has helped these three companies acquire fast ROI:

Keyword Research and Strategy

Find the right keywords and improve your internet search engine marketing campaign. Our paid search agency categorizes your keywords based on search intent, value, search volume and specificity of your brand offerings. We also perform competitor benchmarking to expand your keyword list and identify keyword themes that support your target customers’ click behavior.

Amazon PPC

Get maximum visibility and impressions with Amazon sponsored ads. Our search engine marketing consultants optimize your Amazon PPC keyword strategy, adjust bids based on ad placements and structure ad campaigns depending on product performance. We experiment with various campaign parameters and monitor your advertising cost of sale (ACoS), ad performance and sales to develop Amazon PPC strategies that bring in new buyers and drive more sales for your brand.

Video Advertising

Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximize our YouTube marketing services to drive awareness, engagement and conversions to your brand. Our YouTube video marketing company includes keyword-rich titles, descriptions and tags on your ads and focuses on mobile optimization to convey your brand message effectively on any device.

eCommerce Advertising

Partner with our search marketing agency and let us help you create a dynamic eCommerce advertising strategy that fits your budget. Our search marketing experts identify your strong value proposition, determine your profit potential and evaluate your demand curve. Using data and analytics, we create compelling ad copies and maximize targeting options to grow your sales and get quicker results.

Social Media Paid Advertising

Display your ads on popular social media platforms and target specific audience segments that have high purchasing intent. As your trusted search marketing firm, we provide integrated social media paid advertising and YouTube video marketing services to boost your brand exposure and attract more prospects. We launch text-based, image and video ads and leverage social media analytics to track your campaign performance.

Landing Page Conversion

Convert website traffic into qualified leads with help from Era Tech’s professional SEM consultants. Our search marketing experts craft keyword-driven content for your target personas, use robust headlines and CTAs and place unique images that resonate with your ideal customers. We strategically position your landing page elements to create an emotional connection with your page visitors and drive more conversions.

Paid Search Advertising

Statistics show that nearly 41 percent of consumers will click on an ad when presented with relevant, engaging content. Boost your lead generation and acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copies and track your paid search visitors to improve your Quality Score and ad rank.

Ads A/B Split Testing

Our search marketing company creates and tests multiple versions of your ads to understand which one produces a positive ROI for your business. From your ad copy and variant designs to your CTA and audience targeting, expect us to test different aspects of your search engine marketing campaign. Schedule a consultation with one of our SEM consultants and let’s talk about your campaign implementation and optimization.

SEM PPC Management

At Era Tech, we are committed to minimizing your overall expenditure and increasing your campaign efficiencies. Our search marketing experts oversee your paid advertising campaigns, from keyword research and analysis and campaign management to ad optimization and analytics assessment. Trust us to provide PPC management services focused on your bottom line.

Bing and Google Ads Management

Dominate major search engines and zoom past the competition with Bing and Google Ads management. We take a multi-channel approach to boost your brand association and leverage numerous conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting and adjusts your bid strategies based on campaign performance to claim a higher ad position and acquire better CTRs

Remarketing

We launch remarketing campaigns to create ongoing reminders of your brand offerings and get more cost-effective results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments and creates relevant ad copies that entice high-value prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has got you covered.

Search Engine Optimization

Secure your spot at the top of search results with Era Tech’s website search engine marketing. We optimize your site structure, write unique, engaging content and leverage multiple online platforms to enhance your brand recognition and establish your online authority. Our search marketing company implements SEO and PPC best practices to ensure your brand stays top of mind with your target market.

Why Choose Era Tech Internet Marketing Agency

We Execute Growth Strategies for Sustainable Success

Era Tech Internet Marketing Agency is a leading innovator in the PPC search engine marketing realm. Our YouTube marketing agency develops systematic internal processes to ensure all our client campaigns and support services reach successful completion.

Partner with us and get search engine marketing services that match your needs. Here’s what awaits you at Era Tech:

Search Engine Marketing Experts

Website search engine marketing can be a time-consuming, albeit rewarding, process. Without expert skills and experience, your SEM campaign is likely to fail. At Era Tech, we bring our technical expertise and knowledge to ensure your ongoing and remarketing campaigns are on track. Our SEM experts thoroughly evaluate your website to develop paid and organic strategies tailored to your needs and financial capacity.

Diverse Expertise

Over the years, our YouTube video marketing company has assisted numerous market players with their SEM advertising campaigns. From funeral homes and law firms to manufacturing companies and eLearning institutions, we develop a deeper understanding of each industry we partner with to provide custom internet search engine marketing solutions that yield desired results. Choose Era Tech and let us help you achieve your online marketing goals.

Dedicated Account Managers

Project management can be a bit stressful if you don’t have the right people in your team. Choose our YouTube video marketing company and work with proactive, dedicated account managers. From inception to completion, we work closely with your team to ensure you get your money’s worth. Our SEM experts schedule regular consultations with you, giving special attention to all your concerns and queries.

Full-Service Online Solutions

We understand that search engine marketing is only one of the many digital marketing tactics necessary to achieve long-term success. That is why our YouTube marketing agency provides comprehensive digital marketing services designed to boost your conversion rate. Besides SEM PPC, we also offer SEO, social media marketing, website hosting, eCommerce optimization and reputation management. Schedule a consultation with us and let’s discuss the strategies that work best for your company.

Recognized Trailblazer in Digital Advertising

Era Tech Internet Marketing Agency has been acknowledged by numerous industry review sites for its advertising skills and expertise. As a certified Google Premier Partner, we continuously enhance our organic and paid search engine marketing tactics to give your brand the online recognition it deserves. Trust us to go above and beyond to meet industry standards and safeguard your online presence.

Comprehensive Campaign Reports

Our YouTube marketing company invests in the latest software to improve our reporting systems and methods. From the smallest updates and campaign hurdles to the biggest wins, we include everything in your monthly reports, so you get the low-down on your campaign progress. More importantly, we demonstrate how we achieved your month-over-month growth to keep you up to date with every detail of your campaign.

Search Engine Optimization – SEO Packages

Industry Leading Fully Managed SEO services

Why is Era Tech’s SEO management services world-renowned? Because It’s FREE! and produces insane results. That’s $800+ savings on Fully Managed SEO services per month, with NO MANAGEMENT FEE! Your entire budget goes towards getting you the best completely tailored SEO services in the market for your company, without long-term contracts. You get a dedicated SEO campaign manager, a massive team of SEO experts for every industry, world-renowned SEO services that no other agency offers & a fully customized SEO strategy in one wholesale-priced SEO Management service. And yes, you can cancel at any time, but we think you’ll love the results like 96% of our 1600+ managed SEO service clients do.

Features

Custom Branding Packages

$ 3,000.00

Local SEO campaigns. Roofers, Plumbers, etc.

Custom Branding Packages

$ 3,000.00

Mid-size, local/national campaigns. Law firms, etc

Custom Branding Packages

$ 3,000.00

Enterprise, National Campaigns. Drug rehab, etc.

  • Keywords Optimized
  • Blog Article Writing
  • 4 per month
  • 8 per month
  • 12 per month
  • Copywriting
  • Yes
  • Yes
  • Yes
  • Link Building (number of links)
  • 2
  • 4
  • 8
  • Schema Markup
  • Backlink Analysis
  • Title Tag Optimization
  • Meta Description
  • H1, H2, H3 Tags
  • Robots.txt
  • Number of Pages
  • Unlimited
  • Unlimited
  • Unlimited
  • Editorial Calendar Development
  • Competitor Analysis
  • Content Audit & Strategy
  • Spammy Link Removal
  • Google My Business Setup
  • Google Webmaster Tools Setup
  • Website Speed Optimization
  • Monthly Performance Reporting
  • Delivery Time
  • }
  • }
  • }

Custom Branding Packages

$ 3,000.00

SHOW FEATURES
  • Keywords Optimized
  • Blog Article Writing: 4 per month
  • Copywriting:Yes
  • Link Building (number of links):2
  • Schema Markup
  • Backlink Analysis
  • Title Tag Optimization
  • Meta Description
  • H1, H2, H3 Tags
  • Robots.txt
  • Number of Pages: Unlimited
  • Editorial Calendar Development
  • Competitor Analysis
  • Content Audit & Strategy
  • Spammy Link Removal
  • Google My Business Setup
  • Google Webmaster Tools Setup
  • Website Speed Optimization
  • Monthly Performance Reporting
  • Delivery Time

Custom Branding Packages

$ 3,000.00

SHOW FEATURES
  • Keywords Optimized
  • Blog Article Writing: 8 per month
  • Copywriting: Yes
  • Link Building (number of links):4
  • Schema Markup
  • Backlink Analysis
  • Title Tag Optimization
  • Meta Description
  • H1, H2, H3 Tags
  • Robots.txt
  • Number of Pages: Unlimited
  • Editorial Calendar Development
  • Competitor Analysis
  • Content Audit & Strategy
  • Spammy Link Removal
  • Google My Business Setup
  • Google Webmaster Tools Setup
  • Website Speed Optimization
  • Monthly Performance Reporting
  • Delivery Time

Custom Branding Packages

$ 3,000.00

SHOW FEATURES
  • Keywords Optimized
  • Blog Article Writing: 12 per month
  • Copywriting: Yes
  • Link Building (number of links):8
  • Schema Markup
  • Backlink Analysis
  • Title Tag Optimization
  • Meta Description
  • H1, H2, H3 Tags
  • Robots.txt
  • Number of Pages: Unlimited
  • Editorial Calendar Development
  • Competitor Analysis
  • Content Audit & Strategy
  • Spammy Link Removal
  • Google My Business Setup
  • Google Webmaster Tools Setup
  • Website Speed Optimization
  • Monthly Performance Reporting
  • Delivery Time

Technical SEO

Technical SEO

Technical SEO

Create  a Strong Digital Foundation and ARank High on Search Results

For every second of delay in your page load time, your bounce rate increases and you’re losing valuable leads. Improve your website performance and capture high-quality leads and traffic with Era Tech Internet Marketing Agency’s technical search engine optimization (SEO) services..

What is Technical SEO and Why is it Important?

Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.

Over the years, user demands have dramatically changed and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.

Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.

Technical SEO

Technical SEO: Your First Step in Creating a Better Search Experience

Your First Step in Creating a Better Search Experience

At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO, what it entails and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.

Technical on page SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status and content quality. These factors are critical to your website’s online performance. According to Google, a 10-second page load speed can result in a 123 percent increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views and a 16 percent decrease in customer satisfaction.

Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for eCommerce, WordPress and other content management systems (CMS) now and save time and money later.
Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress and its significance to your business.

Technical SEO Services for Local Businesses

Improve Your Search Rankings Without Adding Any New Content

In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders.

Technical optimization SEO involves the following processes:

  • Running a crawl error report
  • Eliminating duplicate content
  • Auditing preferred domain
  • Improving metadata
  • Checking HTTPS status codes
  • Checking broken links
  • Creating an XML sitemap
  • Implementing Secure Sockets Layer (SSL)
  • Increasing site speed
  • Utilizing robots.txt
  • Optimizing website for mobile
  • Auditing redirects
  • Among others
  • Performing a Google site search

We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money and resources. That is why our technical SEO consultants are here to help you.

Does your website’s technical on page SEO functionality hinder your organic search performance? Let our technical SEO company do the hard work for you. Entrust your SEO technical audit and optimization with Era Tech and realize your growth potential.

Technical SEO Services

Create Actionable SEO Strategies for A Winning Online Campaign

TECHNICAL SEO AUDIT

We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.

TECHNICAL SEO AUDIT

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.

TECHNICAL SEO AUDIT

Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Era Tech performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.

TECHNICAL SEO AUDIT

Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.

TECHNICAL SEO AUDIT

Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript and HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.

TECHNICAL SEO AUDIT

Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues.

TECHNICAL SEO AUDIT

Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript aKeyword research is the blueprint of your digital marketing strategy. Get insights into current industry trends and consumer behavior and ensure appropriate keyword usage throughout your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performing search termsand HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.

TECHNICAL SEO AUDIT

Gain a better understanding of your website’s online authority and search ranking capabilities with technical SEO for eCommerce and other platforms. Our team performs backlink analyses to ensure you acquire incoming links from reputable and high-authority websites. We utilize various backlink data sources to identify your referring domains, check their site authority and determine the social share magnitude of the linking pages.

TECHNICAL SEO AUDIT

Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts utilize Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google. We also check all your redirects to ensure they work correctly.

TECHNICAL SEO AUDIT

Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migration, which involves benchmarking analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages and monitoring traffic and rankings.

A Technical SEO Company that Gets Results

Boost Your Website Performance and Generate More Organic Traffic

Technical SEO for WordPress and other CMS is critical to online success. With the right technical optimization SEO strategy in place, you can flag up website issues, take immediate action to resolve them and ensure all SEO elements are working properly.

Leverage our technical SEO services to your advantage and achieve profitable long-term growth. Here’s what you can expect when you partner with our technical SEO company:

TECHNICAL SEO AUDIT

Your website performance is a result of different variables working in unison. At Era Tech, we perform comprehensive site audits for your technical SEO, paid campaign, conversion rate optimization (CRO), backlink profile, analytics and competition. In this way, we make business decisions backed by data and research.

Technical SEO Specialists

Era Tech Internet Marketing Agency is an award-winning technical SEO company in the United States. Our team is composed of Google-certified SEO specialists who oversee your project from assessment to completion. We identify, plan and execute data-driven technical SEO recommendations and maintain up-to-date knowledge of industry trends to ensure our services deliver results.

Full-Service SEO Solutions

Future-proof your website and bring higher close rates with SEO solutions tailored to your branding. We provide technical SEO services for eCommerce, Shopify, franchises, Amazon and local businesses. Our team removes anything that slows down your website performance, optimizes your page content and humanizes your brand to appeal to both search engines and online users.

Analytics and Reporting

Keep track of your SEO campaign performance and stay on top of all your online activities. Our team leverages analytics to gather actionable insights and obtain your desired results. We also provide regular consultations, email updates and monthly reports, so you are aware of your marketing strengths, weaknesses and opportunities.

Goal-Oriented Web Strategies

During our initial consultation, we determine and analyze your current campaign status, marketing objectives and expectations. In this way, we ensure all our SEO tactics are aligned with your goals. Our team also leverages multiple distribution methods to increase your site leads and traffic.

Proven Track Record

Our technical SEO company has partnered with hundreds of companies across the U.S. to help improve their digital presence. We were able to identify and fix multiple recurring site issues by performing thorough SEO technical audits and implementing results-driven SEO strategies. Discover more about the quality of our technical SEO services straight from our clients.

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