Social Media Management

Social Media Management

Social Media Management

Drive Lucrative Results on the Right AChannels

Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment, and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.

To maximize your online presence, Era Tech Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise, or franchise clients are a testament to that.

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What Is Social Media Management?

Custom Strategies That Promote Stellar Customer Engagement 

As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.

Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.

At Era tech, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.

Social Media Management

Integrated Processes for Maximum Impact

Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.

Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.

Here’s what your social media management game plan must include:

Strategy Creation

the map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress

The social media management definition isn't complete without a mention of strategy. It's the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.

Inbound Engagement Monitoring:

the process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans

Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.

Analytics Monitoring

the gathering and checking of data against metrics to ensure the accomplishment of results

Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).

Why Businesses Need Social Media Management

Online Solutions That Make Your Brand Stand Out

Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.

But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.

Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.

It begs for its own budget, tools and even a team of strategists and specialists!

Online Solutions That Make Your Brand Stand Out

Balancing all these moving parts is what social media management is about.

For many businesses, giving up the resources required to carry out fullscope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.

Enjoying the Benefits – Minus the Burden

While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.

According to Rachel Czeszewski, Era tech’s senior social media manager (paid), when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.

Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?

The Smart Choice Is To Invest in a Skilled Outsourced Team 

You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.

The Smart Choice

Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Era tech’s senior social media manager (organic), Alyssa Tear, said these don’t replace the need for an expert. Era tech provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.

As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.

How the Best Social Media Marketers Achieve Their Clients’ Goals:

Your content is tailored to the needs and preferences of your target audience.

You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.

Your social media management budget is well-appropriated and prudently managed.

Your social media management service package can be divided into organic and paid social, depending on your priorities

Nuances can be applied while keeping multi-channel efforts unified.

Your Search for the Best Social Media Management
Company Ends Here

Era tech offers comprehensive Facebook and Instagram strategies as well as TikTok and YouTube management. In fact, Era tech provides a full suite of social media marketing and management services that company owners and marketers (no matter their niche) can believe in.

Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.

Organic vs Paid Social: What’s the Difference?

Choose the Right Channels and Tactics That Work for You 

When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.

Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:

Choose the Right Channels and Tactics That Work for You

In addition our social media managers, Tear (organic) and Czeszewski (paid), listed some of the main purposes of social media marketing management based on type:

Organic Social

  • ZFor raising brand awareness
  • ZFor creating a community on social media
  • ZIdeal for audiences in the research phase of their buying cycle
  • ZHelps you retain and maintain a relationship with existing customers

Paid Social

  • ZFor sending users to your site
  • ZFor driving leads to landing pages
  • ZIdeal for audiences interested or deciding to purchase your product or service
  • ZComplements other paid advertising options like search engine marketing (SEM) and Amazon marketing

So, should you focus on one or the other, or do you need a mix of both? Tear said it can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.

At Era tech, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.

Types of Social Media Management for Business Owners

Types of Social Media Management for Business Owners 

The best social media management agencies can tailor any solution to your specific niche, from organic Facebook and
Instagram marketing to YouTube and Twitter advertising. At Era Tech, knowing your industry well is part of our comprehensive research, and it helps us identify the correct social platforms for your business sector, the overarching strategy and the targeted campaigns that are right for you and align with your business goals.

There may be a universal social media management definition, but different industries adopt the components that work for them. Our social media management offering includes:

Our social media management offering includes:

In some instances, other digital marketing firms partner with us to propel their clients’ presence and engagement on the social web – they achieve this by using our white label social media management packages.

Types of Social Media Management for Business Owners

This is our unique social media management for agencies offering, which allows us to support digital marketers who are still building out their social management teams and service offering.

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Social Media Platforms Era Tech Helps Manage

Reach Your Niche Market Audience With a Robust Social Presence 

Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our diverse portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. But our biggest strength is in tying everything together to drive the best results

Facebook Management

Boasting over 1 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement. Maximize these benefits when you sign up for our Facebook management services. Our social media management company offers strategy recommendations, content development, comment monitoring for social content and paid advertising, among others.

Twitter Management

Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on Twitter. This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it's large enterprise or small business social media management you require, our Twitter management experts aid you in devising a cohesive, channel-specific strategy.

Instagram Management

About one third of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. You can leave the legwork to Era tech, an Instagram management agency with extensive experience in optimizing vanishing and user-generated content. We handle it all, from gallery posts and Instagram stories to interstitial ads.

LinkedIn Management

Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At Era tech, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.

YouTube Management

YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions to go with your video uploads.

Pinterest Advertising

Improve your add-to-cart and checkout rates when you share your eCommerce catalog on Pinterest. No other social media management agencies are as committed as Era tech in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategists' day.

TikTok Management

Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.

Era Tech’s Social Media Management Services

Trends and Tactics You Can Trust to Deliver Qualified Leads

Social Media Marketing

Social platforms let you touch base with your target audience and promote your offerings at digital speed. But there’s a right way to boost your brand visibility and achieve your business goals, and it’s called social media marketing. Our social media management services include this process, which combines market research, strategy-building, consumer engagement and campaign-based social media marketing management.

Social Media Advertising

Choose the social strategy that keeps 63 percent of consumers clicking: paid social advertising! Leverage this lucrative trend and devise the best social media management game plan with Era tech experts. We select platforms where your target audience is found and create custom-built ads that appeal to them. Ad campaigns are aligned with your budget, turning clicks into purchases and maximizing your return on ad spend (ROAS).

Social Media Brand Management

What is social media management without brand management? From Facebook management to TikTok management, Era tech plans, executes and monitors organic and paid brand campaigns on multiple platforms. Our social media management company's custom solutions enable you to establish a positive brand image, amplify your reach and ramp up sales and profits.

Social Media Follower Growth

Forrester data shows that 80 percent of customers want to interact with brands using social media. If you want to expand your market and enlarge your social following, enhance future results with our sustainable growth strategy. You can rely on our Facebook, Twitter and Instagram management services for an integrated approach that spans social media invite emails and website follower growth buttons

Social Media SEO

Point visitors to your site or secure visibility for your links in social search results through proper social media optimization. With guidance from your dedicated social media manager website, links are distributed on your social profiles, increasing exposure and extending lifespan. Social media management firms can help you leverage the fact that search engines can also index your organic post if they are relevant to people’s queries.

Website Design and Development

When you send people from your social pages to your website, ensure they will find it easy to use and navigate. As we manage social media accounts, we also check if your site is compliant with the Americans with Disabilities Act (ADA), functional and optimized based on best practices. Our web design and development team sets up a responsive and mobile-first digital home to boost conversions.

Video Production

Feature videos across your accounts to assist users in understanding your product or service. Videos are a profitable addition to your marketing arsenal, and our in-house team is here to handle full production, which other YouTube management companies tend to outsource. We have masters of the trade to conceptualize, film, edit and finalize your ad, demo, explainer, event highlights or testimonials.

Social Media Content Writing

Research suggests that over 50 percent of consumers head off to social media to research products. Capture their attention with high-value, engaging posts crafted by Era techs social media content management and creation pros. We design organic social content that attracts interest and influences decisions among your followers, while paid social content drives traffic and potential leads to your site.

Social Media Reputation Management

Build a positive brand identity by maintaining goodwill with all stakeholders, responding to reviews and growing your following on social media. Incorporated into our solutions is online reputation management (ORM), which allows you to shape public perception on social platforms. Gain confidence as we gather votes of approval from your customers – a vital component of any business social media management strategy.

What Is Social Media Management for Agencies
or White Label Social Media Management?

Create Top-Notch Content Tailored to Any Type of Follower

You’re probably familiar with most of the social media marketing services we’ve listed, but many people wonder about white label social management. Let’s define it: It is a service reserved for smaller social media management firms or social media management for agencies with limited capacity. This service allows standalone marketing companies that don’t have the social media manpower or expertise on-site to offer their clients social media management or marketing.

A digital marketing agency with a dedicated social media team can now boast social marketing competencies because they have partnered with a trusted white label social media management company. In this way, any digital agency can catapult their clients to social media supremacy.

Our unique white label service provides our partners with the following benefits:

  • Support for digital marketers who are still building out their social management teams and service offering
  • Establishment of their brand by keeping all client-facing documents and communications branded with their name
  • Ability to compete as a social media management agency instead of being just a Facebook, LinkedIn, YouTube or Instagram management agency
  • Expansion of social media management business portfolio through the delivery of organic posts and targeted social ads from a capable white label social media management agency.

Why Choose Era Tech for Your Social Media Management

Invest in Flexible Social Packages Customized To Meet Your Growth Goals

More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at Era tech, we cater to your specifications, no matter your industry, size of business or budget.

We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades’ worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results.

Below are some of the benefits you’ll enjoy:

Deliverable-Based Packages

From content and engagement to strategy and analytics, Era tech manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.

Extensive Subject Matter Expertise

Get matched with the best social media management strategists, depending on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services. We tailor social media management for small businesses, Fortune 500 companies and even franchisees.

Dedicated Account Managers

Consider Era tech’s social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person from the inside, providing you with an overview or the details of your progress.

Sharp Trendspotting

Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.

“Quality Over Quantity” Focus

As with any other digital marketing process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.

Semi-Monthly Reports

For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions. Plus, we offer you access to your real-time data through Era tech’s proprietary social media management software, also known as the online client portal.

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Social Media Advertising

Social Media Advertising

Social Media Advertising

Boost Your Goal Completions With Targeted Campaigns

Experiencing a dip in organic reach, audience engagement or conversions? Tackle your social media marketing hurdles head-on and stay ahead of the curve with Era Tech Internet Marketing Agency’s growth-driven social media advertising services.

As your trusted social media advertising company, we leverage social media data to dissect your audience demographics, identify customer preferences and pain points and craft a social media advertising strategy that delivers unmatched results!

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What Is Social Media Advertising?

Generate High-Converting Leads and Increase Sales Exponentially

In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).

More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.

  • What is social media advertising?

    Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.

 

  • What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?

    Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.

    Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!

Advertising on Social Media: How Does It Differ
From Social Media Marketing?

Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.

Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.

Advertising on Social Media

Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.

Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.

Drive Greater Results With Paid Social Media

As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.

Era Tech Internet Marketing Agency is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.

Get in touch with our social media advertising company and discover the best social media platforms for business niches with unmet needs!

Why Your Business Needs To Use
Social Media Advertising

Maximize Your Visibility and Save Time, Effort and Money

The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.

Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.

Here are more reasons you should pay attention to your paid social media campaigns:

Increase Follower Growth Rate

Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Era Tech has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!

Boost Organic Posts

Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.

Ramp Up Website Conversions

Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center's paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.

Drive More Clicks and Views

Online users are more active on various types of social media advertising channels because they offer a fun and easy way to interact with their favorite brands. In fact, advertising on Facebook helped a leading advisory firm generate 41,074 clicks, while its Twitter advertising campaign drove 625,932 impressions in only 10 months of activity.

Attract Qualified Leads

Depending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those that failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.

Gain Actionable Insights

Which social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your social media advertising effectiveness and guide future campaigns.

Offer a Clear Value Proposition

How can your brand fix a customer’s specific problem? Laser-focused social media advertising for businesses allows you to showcase the unique selling points (USPs) of your priority products or services and leverage compelling calls-to-action (CTAs) to motivate consumers to take real steps towards your desired action

Generate Direct Sales

Whether you’re introducing new collections to past customers or deploying seasonal offers to motivate targeted consumers to purchase, launching time-sensitive offers is made easier and more profitable through social advertising. Paid social media campaigns are a convenient, low-cost option to influence consumers’ buying decisions and generate more sales.

Allocate Your Spending Wisely

Among the biggest advantages of social media advertising is that you can track data in real-time and set a realistic social networking ads budget for your campaign. An eCommerce store reached out to Era Tech to handle its Facebook ads management and with about $8,000 in ad spend, we produced 170K in revenue within a 28-day attribution window.

Social Media Platforms Your Business
Should Consider Using for Advertising

Ensure the Most Efficient Use of Your Resources

Era Tech Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers’ limited social media use, it’s important to choose the right channel to display your social media advertisements.

Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.

At Era Tech, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.

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Social Media Platforms for Business Niches With Different Needs:

Facebook Advertising

Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get sales within a couple of days!

  • What Our Facebook Ads Agency Can Do for You:

Our Facebook advertising company schedules a kickoff meeting with your team to discuss your Facebook ad campaign goals and guide your Facebook advertising strategy development. Once we’ve settled your Facebook advertising needs and demands, we launch a tailored Facebook ad campaign based on your specific targeting requirements. Our Facebook ad management specialists also set up Facebook Pixel (analytics tool) on your website to easily track visitor activity upon seeing your Facebook ads.

Instagram Advertising

With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.

  • What Our Instagram Advertising Agency Can Do for You:

When advertising on Instagram, we utilize Instagram Insights to determine your content performance and profile activity and launch an Instagram advertising campaign that strengthens your brand value. Our social advertising agency determines your ad objective (i.e., brand awareness, app installs, store traffic, etc.), chooses your ad placement, defines your ad budget and schedule and selects the most appropriate Instagram ad format to achieve your goals.

Twitter Advertising

Are you considering advertising on Twitter to increase your site views and generate direct conversions? Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales. Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.

  • What Our Twitter Advertising Agency Can Do for You:

Our Twitter ad campaign managers set up your Twitter ads account, identify your Twitter advertising objective (i.e., reach, website clicks, app re-engagements, etc.), set up your ad group and bidding strategy. Our experts will narrow down your audience targeting setting, choose your ad placement and create concise, engaging copy to ensure a smooth Twitter ad campaign implementation.

LinkedIn Advertising

Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation. If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you. From an expansive audience and precise market data to multiple ad formats, such as Sponsored content, text ads, Sponsored InMail and dynamic ads, advertising on LinkedIn provides a degree of targeting accuracy that even the best social media platforms for business can’t match.

  • What Our LinkedIn Ads Agency Can Do for You:

Our social media advertising agency is committed to establishing your industry expertise and achieving your LinkedIn advertising goals. To help you reach your ideal clients and move them further along the conversion funnel, we narrow your targeting through industry-specific variables, such as company name, industry or job function, craft compelling ad copy and include a clear CTA.

TikTok Advertising

TikTok has quickly blossomed into one of the most popular channels for social media advertising for businesses since its official launch in 2016. Today, numerous social media advertising agencies use TikTok advertising to build brand awareness, drive consumer advocacy and create brand authenticity. Unlike Facebook advertising management and many other types of social media advertising strategy, TikTok advertising makes it easy to create great campaigns through versatile ad formats like in-feed ads, branded hashtag challenge and brand takeover ads.

  • What Our TikTok Ads Agency Can Do for You:

Our social media advertising company provides TikTok advertising services on a case-by-case basis. We analyze your existing social media and advertising strategies and perform in-depth market research to find out where TikTok advertising fits in your marketing tactic. Our social media advertising services team also offers expert consultations to help you choose the best TikTok ad option for your brand.

Pinterest Advertising

Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! With a growing population of 400 million monthly active users, Pinterest serves as one of the most cost-effective social media and advertising channels to display your social networks ads and increase your goal completions. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.

  • What Our Pinterest Ads Agency Can Do for You:

To maximize your Pinterest advertising cost, we implement data-driven Pinterest advertising strategies centered on driving more traffic and sales to your website. Our social media advertising agency optimizes your ad images, uses rich Pins and refines your ad schedule to increase your conversions. We recommend advertising on Pinterest to complement your Amazon marketing efforts.

Reddit Advertising

Boasting more than 100 thousand interest-based communities, Reddit proves to be one of the most cost-effective platforms to position your brand offerings in front of targeted audience segments and influence their purchase decisions. Compared to Google and other channels, advertising on Reddit offers a much easier way to reach your ideal audience based on their unique interests and content subscriptions. Reddit advertising companies can also take advantage of the platform’s ad creation features, including enhanced system performance, bid recommendations and advanced editing functionality to boost their Reddit advertising campaign performance.

  • What Our Reddit Ads Agency Can Do for You

Advertising on Reddit has its own set of rules and it is important to understand these to avoid getting reprimanded or banned by community members. Our Reddit ads company determines your target audience’s demographics, analyzes their online behavior and identifies all the possible communities to join and target based on your niche. If you don’t have a Reddit account yet, our Reddit advertising team can handle that for you. We also determine your minimum ad spend per day and manage your ads creation to ensure hassle-free advertising on Reddit.

Era tech’s Social Media Advertising Services

Get Expert Support to Achieve Your Company’s Growth Goals

Social Media Follower Growth

Build a robust social media presence and attract high-converting social media followers! Our social and Facebook advertising company representatives capitalize on data-driven social media marketing and advertising solutions, including Twitter, Pinterest and Facebook ad management services, to help you gain customer traction and increase your social media followers across platforms. We optimize your social profile, post engaging content, create a strategic posting schedule and launch targeted social media advertisements to achieve your growth goals.

Social Media Marketing

Running ads on social media is a surefire way to acquire new customers and repeat business – but our social and Facebook ads agency doesn’t just stop there. Besides social advertising and Facebook ad management services, we also offer social media marketing solutions to support your conversion rate optimization (CRO) efforts. Our social media marketing experts conduct in-depth social media audits to develop your marketing and launch sustainable campaigns.

Social Media Management

Era Tech is more than just a social and Facebook advertising company: We serve as your social media managers. From building an effective social and Instagram advertising campaign and monitoring social media advertisement results to overseeing multiple social media accounts, our social media management firm can handle it all for you. We help you decide on the right social media platforms and marketing strategy for your business to bring in the most results and ensure your online growth.

Social Media Brand Management

Our social media advertising agency combines social media management and different types of social media advertising – such as Instagram, TikTok, LinkedIn and Facebook advertising services – to showcase your unique brand voice and ensure all customer touchpoints are covered. Our goal is to make your brand more inclusive and consistent across platforms. We can also connect you with our web design specialists to make your website ADA compliant and ensure all site elements align with your social branding

Social Media SEO

The benefits of social media and Facebook advertising services go beyond improving your social media presence. The right social media advertising and marketing strategy could bolster your brand exposure and drive qualified leads and traffic to your website. Our social advertising and Facebook ad agency representatives work closely with you to determine your best-performing website content, share it on your social media pages and boost its reach through laser-focused social media promotions and Facebook advertising services.

Website Design and Development

Build trust with potential clients by implementing consistent page branding on your social media pages. Our social and Facebook ad agency representatives collaborate with our web design experts to ensure your social share buttons are properly embedded on your website. We can also incorporate Facebook reviews, add social login features and embed YouTube videos on your site. Need impressive and interactive designs for your business pages and ads on social media? Contact our Facebook advertising agency and let’s talk about how we can help you.

Video Production

Incorporate video ads on your social and Facebook advertising strategy and get incredible engagement rates! Is your team lacking the skills and resources to create appealing video ads that fit the requirements of different social media advertising platforms for business? Our social media advertising and Facebook ad management services experts are here to help. We design video ads for mobile and sound-off viewing and keep your ads no longer than 15 seconds to encourage viewers to take action within the first three seconds.

Social Media Content Writing

Entrust your social media content writing to our social and Facebook advertising agency and let us help you cement your position as the go-to brand of customers. We conduct extensive market research, industry analysis and audience targeting strategy assessment to gain actionable insights and guide our content creation process. Our paid social media advertising experts also perform A/B testing before launching your social ads to ensure we develop well-optimized ad copies and landing page content that compel users to take immediate action

Social Media Reputation Management

Do your Facebook advertising strategy and social media marketing tactics involve reputation management? Stay on top of conversations about your brand and don’t let any negative content tarnish your treasured reputation. Our social and Facebook advertising agency representatives work with reputation managers to track your social media reviews, streamline your review response publishing process and leverage positive reviews on your paid social ads.

Why Choose Era tech for Your Social Media Advertising

Increase Your Leads, Signups and Sales

Era Tech Internet Marketing Agency is one of the leading social media marketing and Facebook advertising companies in the United States. Throughout the years, we’ve helped hundreds of industry leaders bring outstanding business results through targeted ads on social media.

Put the power of social media advertising to work for your business by teaming up with Era Tech! Here’s what you can expect when you choose our social and Facebook ads agency:

Profitable Advertising Goals

Our social and Facebook ad agency representatives schedule an initial consultation with your team to discuss your current social advertising goals, strategies and expectations. Based on our discussion, we formulate smart, realistic advertising objectives aligned with your financial capacity and marketing requirements.

Campaign Tracking and Reporting

The biggest challenge of social media advertising is tracking performance and ensuring a high return on advertising spend (ROAS). We work diligently to accommodate all necessary tracking systems that can be implemented and optimize your social media accounts regularly to achieve the best possible results.

Transparent Data Analysis

From your initial campaign audit to your monthly campaign performance, we provide you with detailed reports to ensure you know where your investment goes. We give you access to our client portal so you can gauge your social media advertising effectiveness and track your performance anytime you need.

Expert Consultations

Do you have an in-house social media team to manage your paid social media advertising campaigns but they still need expert training? Our social media managers are here to point your social media team in the right direction. We provide consulting and training to set your team on the right track.

Diverse Advertising Strategy

We keep track of the latest industry trends and social media algorithm updates to ensure your paid social media advertising strategy delivers profitable results. More importantly, we continuously explore new advertising opportunities for your business to keep your leads and conversions flowing.

Dedicated Social Media Advertising Strategist

Era Tech comprises a team of social media advertising experts knowledgeable in running social ad campaigns on various platforms. We assign a dedicated account representative to manage your campaign and whom you can directly contact to address immediate questions or concerns you may have

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Social Media Brand Management

Social Media Brand Management

Social Media Brand Management

Establish Your Unique Voice and Connect With Customers

The impression you make on your prospects and customers with your social media branding influences your business’s strength and long-term success. Battling brand inconsistency? Maintain the right company image and develop a strong thought leadership brand with Era Tech Internet Marketing Agency’s social media brand management services!

Our social media branding and marketing company helps you create a consistent brand voice, engage your target audience and foster lifelong customers with the right mix of brand marketing content and boosted posts tailored to each social media channel

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What Is Social Media Branding?

Shape Your Brand Perception and Build Online Trust

What is social media branding and why is it essential in digital marketing?

Social media brand management or social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage and expand your target market.

Social media marketing and branding companies identify your unique brand voice and image to create a customized social media brand guide and launch brand strategy services tailored to each social media platform. The ultimate goal of brand marketing services is to effectively deliver and reinforce your key message and create a consistent brand experience across social media channels.

Marketing Your Brand on Social Media: More Than a Fad

No matter your business size, industry or age, digital brand management is critical to creating positive brand sentiments and building a loyal online community.

When marketing your brand on social media and other online platforms, it’s easy for brand marketing inconsistencies to appear in everything from your social media brand messaging and tone of voice to your design choices and review responses. As a result, your company could suffer from mismatched identities that negatively affect your customer perception and cause disinterest in your products and services.

Laser-focused online brand management is key to ensuring brand consistency, communicating your brand value and developing robust relationships with your followers and customers.

 

What is social media branding’s role in your overall web marketing efforts?

Social media promotion services support your search engine marketing (SEM), conversion rate optimization (CRO) and digital marketing efforts by providing you with multiple platforms for extensive content distribution and lead generation.

Additionally, effective social media marketing and branding strategies open lucrative opportunities to raise brand awareness, differentiate your company from the competition, grow your social media brand following and drive more conversions to your website.

As more businesses turn to social media as a revenue booster, however, many market players also face challenges in identifying and harnessing the right platforms to reach their target market and achieve their company objectives.

Let Our Branding Firm Define Your Leadership Brand
and Point You in the Right Direction

Does your social media branding strategy match your business’s audience and goals? Invest in the right brand strategy
services and drive authority and trust in your business!

Era Tech Internet Marketing Agency is one of the leading marketing and branding companies in the United States, dedicated to improving businesses’ social media branding. Our branding consultants follow a thorough social media brand marketing and management process to find and amplify your social media voice and brand your business as a trusted industry leader.

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Era Tech Social Media Brand Management Process

A Holistic Approach to Maintaining Your Online Profiles

What goes into social media marketing and branding strategies?

Creating strong branding on social media and marketing your business entails several processes that require careful planning and execution to connect your brand with your target market and maximize the return on your social media brand marketing investments.

Contrary to popular belief, branding in marketing goes beyond posting photos across online platforms. Brand management companies optimize your social media profiles, create and distribute engaging, relevant content and manage your audience engagement across social media and branding channels. This, in turn, helps you build an authentic social media brand presence, gain customer trust and grow your business.

Here’s a look at our branding firm’s social media and branding process:

Platform Selection and Market Research

Era Tech's branding consultants schedule a kickoff meeting with your team to go over your marketing and branding needs, goals and brand voice. We also review your social profiles and perform thorough market research to understand your competitors and determine the right platforms to strengthen your branding on social media.

Branding Strategy Development

Once our social media marketing experts have collected and analyzed your social media and branding data, we develop a social media branding strategy and present it to your team for approval. We create your social brand voice and guidelines for branding in marketing to tailor your content per social channel.

On-Brand Design, Content and Ads

Our branding experts set up and optimize your social media profiles, ensure images are sized correctly and accurately represent your brand and manage your ongoing ad campaigns. We also create graphics, basic animations and GIFs and collaborate with our creative design team for more in-depth videos.

Online Reputation Management

Reputation management and follower growth campaigns play a significant role in social media and brands development. To boost your community engagement, our branding experts monitor comments and interactions with all your social media content and profiles, respond to questions and conversations initiated by fans and launch targeted brand marketing campaigns.

Ongoing Monitoring and Analytics

Our brand strategy company performs regular analytics and engagement tracking to provide you with detailed, custom branding marketing reports, including follower growth, impressions and other performance metrics. Based on this data, our branding consultant presents strategy recommendations to reinforce your branding on social media.

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Why Your Business Needs To Use Social Media Branding

Deliver Consistent Value to Your Customers

Today’s consumers treat brands as people they can establish emotional connections with and trust not only with their product or service demands but also with their information needs.

Does your business image resonate with your prospects and address their exigencies?

Your social media brand speaks volumes about your commitment to customers and capabilities as an industry leader. Statistics show 70 percent of brand building company managers find community development more important than converting sales in ensuring brand success. What’s more, 60 percent of millennial consumers expect brands to have a coherent branding marketing strategy across different channels.

Inconsistent branding marketing efforts create an uneven brand persona that makes it difficult to establish the affinity to increase customer lifetime value (CLV).

Don’t fall victim to the dangers of inconsistent branding in marketing platforms. Capitalize on reputable brand marketing services and digital brand management solutions and ensure brand cohesion across social media channels.

Here are more reasons it’s important to prioritize your social media and brands strategy:

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Deliver Brand Authenticity

A Stackla report revealed that 86 percent of customers consider authenticity to be a critical deciding factor in brand choice. If you can’t deliver, you could risk a huge revenue loss. Branding companies facilitate easy and clear communication with your target market through storytelling and branding services that put your brand persona at center stage and showcase your credibility and integrity.

Increase Brand Outreach

Branding services give your business a personality that people can relate to and keep your brand top of mind. In fact, a Lucidpress study found that companies with a strong online portfolio and consistent online brand management tactics are 4X more likely to improve their visibility and attract more customers. Make marketing your brand easier with social media promotion services that grow your audience reach

Improve Brand Recognition

First impressions matter for your business. Nail your brand perception with on-brand design, content, colors and structure to brand your business as a trustworthy company. Branding agencies like Era Tech help you develop your own voice, style and message and ensure they reflect on your social media and brands materials to avoid a social media brand identity crisis and strengthen your brand recognition.

Obtain Competitive Insights

Marketing and branding companies leverage social media integration tools to streamline your online brand management, ensure your content reaches the right audience and uncover analytics, such as impressions, clicks and shares. This data enables a branding expert to implement branding services that drive meaningful engagement and results for your agency.

Drive More Engagement

Digital brand management offers limitless opportunities to connect your brand with your followers and gain organic customer referrals. Branding agencies are adept at creating timely, relevant and engaging social media posts that boost your social media following, encourage community support and brand your business as a reliable digital source of information.

Demonstrate Brand Value

Quality, cost, experience and consistency are the four main drivers of brand loyalty. Bridge the gap between your audiences’ expectations and brand experiences with a tailored branding service that highlights your unique value proposition (UVP). Beyond creating striking logos and designs, branding agencies craft content that communicates your ideals and represents your company DNA.

Social Media Platforms Your Business
Should Consider Using for Branding

Achieve High-Quality Brand Recognition With Any Budget

Organizations that fail to harness the potential of brand strategy services run the risk of having low traffic and customer volume, budget problems, ineffective tracking and, worse, the closure of their business. Often, these dilemmas are linked to uncoordinated marketing platforms and promotion strategies.

Who’s your target audience? Which social media platforms do they use? How can you reach your audience on those channels?

As your trusted branding agency, we help you manage the generational divide and address your social media brand marketing dilemma by selecting and managing the right social media platforms for your brand.

Facebook Branding

Facebook ranks as the third-most-visited website globally next to Google and YouTube, making it one of the most recommended social media brand marketing platforms by branding companies. Let our social media marketing firm handle your Facebook branding campaigns to broaden your reach and facilitate quick interaction with your customers. Our branding experts define your audience, set your goals, plan your content and advertising mix and optimize your page for better Facebook branding and engagement.

Twitter Branding

A Twitter report revealed that 84 percent of Twitter shoppers use the platform to read product reviews and find great deals. By optimizing your Twitter branding strategy, you can reach a bigger audience and improve your chances of conversion. Strengthen your Twitter branding and increase your authority with a branding service tailored to your business. Our branding and marketing company keeps your profile and content up to date, experiments with new ad types and measures your success to continuously deliver measurable results.

Instagram Branding

Capitalize on the immense growth of Instagram and connect your brand with your ideal customers through striking visual elements. Era Tech’s social media marketing experts create an Instagram branding strategy centered on attracting engaged traffic and bringing customers back for repeat purchases. Our Instagram branding specialists ensure a visually consistent Instagram feed, use relevant hashtags, post user-generated content (UGC) and leverage images and videos to convey your brand’s genuine stories.

LinkedIn Branding

Build your reputation as an esteemed market leader and maintain a strong brand presence through LinkedIn branding and marketing. We assign a dedicated social media marketing expert to oversee the development, implementation and optimization of your LinkedIn branding strategy. Our LinkedIn brand marketing services include ensuring a consistent posting process, sharing relevant, high-quality video and visual content, maintaining your brand voice and optimizing your content based on analytics.

YouTube Branding

Did you know that videos help businesses get 66 percent more qualified leads, 51 percent more traffic and 31 percent more conversions? Without solid YouTube branding, you’re missing out on lucrative opportunities to tap into YouTube’s endless stream of traffic and provide your audience with a different way to consume information. Our small business branding agency handles your YouTube branding content posting to ensure it adheres to search engine standards and reaches your target audience.

Pinterest Branding

Pinterest is one of the best platforms for humanizing your brand and taking your audience behind the scenes. Our branding and marketing company offers full-service Pinterest branding solutions to help you engage and connect with your customers on a deeper level. From creating pins and implementing Pinterest stories to auditing your account and launching Pinterest advertising campaigns, our Pinterest branding team can help you.

TikTok Branding

Get more people to notice your brand through Tiktok branding and marketing! Our brand marketing company stays on top of TikTok marketing trends to discover more ways to promote your products and services differently. We offer training and consultations with social media marketing experts to guide your strategy development and implementation. Our branding expert can also manage the content posting on our end to save you time and effort.

Nextdoor Branding

Nextdoor is a fast-emerging online platform used by more than 260,000 neighborhoods worldwide, including the U.S., Germany and the United Kingdom. Don’t have a Nextdoor account yet? Connect with your local community in more engaging ways with Era Tech’s Nextdoor branding service. Our small business branding agency sets up your Nextdoor business page, manages your content creation and posting and provides monthly reports to keep you updated with your campaign progress.

Era Ech’s Social Media Branding Services

Magnify Your Digital Presence and Achieve Your Revenue Goals

Social Media Marketing

Create a robust online presence across the most important social media brand channels and get profitable results. Era Tech is one of the leading social media marketing firms that provides cost-effective social media brand marketing solutions. Our branding expert determines your goals, selects the right platforms to market your brand, creates your social media marketing strategy and leverages integration tools to track your campaign performance.

Social Media Management

Maximize your marketing efforts and campaign results with our brand building company’s social media management service. We perform competitive analysis and market research to keep your social branding strategies one step ahead. Our branding company defines your content theme, maintains your brand voice, engages with your audience and sends real responses to customer queries to humanize your brand and nurture clients through powerful communication.

Social Media Advertising

Looking for brand development companies to manage your social ad campaign? Era Tech is one of the few brand management companies that provide full-service social media brand management solutions. We offer social media advertising for various platforms, including Facebook, LinkedIn, TikTok, Pinterest, Twitter and Instagram. Schedule a consultation with our branding consultant to find out how we can help you.

Social Media Follower Growth

Brand development companies agree that consistency is key in increasing social media followers and improving brand engagement. Don’t have the time to micromanage your social media follower growth campaign? Get a Era Tech social media marketing expert to run promotional campaigns, publish unique, valuable content and manage your social interactions to build your social media confidence and make your brand follow-worthy.

Social Media SEO

Let our brand marketing company complement your organic search efforts with targeted social media branding and marketing strategies aligned with your search engine optimization (SEO) campaigns. We use social media to explore keyword opportunities, promote your content, create link opportunities and gather valuable insights to improve your SEO content strategy. Our branding consultants work closely with our SEO team to ensure your social media campaigns drive traffic to your website.

Website Design and Development

Convert more followers into lifelong customers with strategic web design and social media marketing materials that accurately reflect your unique brand image. Our brand strategy company representatives collaborate with our web design and creative team to ensure a coherent branding strategy across your digital assets from your logo and site design to your marketing materials.

Video Production

Established brand development companies promote the use of video content in social media brand marketing to grab the audiences’ attention, convey unique messages and drive better conversions. Searching for the best branding companies that produce interesting, informative video content? Our branding agency creates video scripts and SEO-optimized, mobile-responsive videos that convey a clear call-to-action (CTA) and invoke an emotional response from viewers.

Social Media Content Writing

Creating social media content is not an easy feat. Each social media platform requires a different writing strategy, and not all branding firms have the capacity to craft content that encourages comments and shares. Era Tech’s social media marketing expert performs in-depth research and adopts your brand voice to build effective social content that boosts audience engagement and adheres to each platform’s standards

Social Media Reputation Management

Brand management companies cannot overemphasize the importance of reputation management in achieving brand success. No social media brand solution from branding firms will generate positive results if your brand image is plagued with negative consumer reviews. Let us protect your brand identity with our review generation, review monitoring, review response publishing and reputation repair services!

Why Choose Era Tech for Your Social Media Branding

Branch Out and Reach New Markets

Many companies routinely miss customer engagement opportunities on social media due to a lack of time or a designated, experienced branding consultant. Struggling to manage your social campaigns? You don’t have to handle everything on your own.

Let our brand management company craft a custom social media brand strategy that perfectly captures your authentic brand voice and addresses your marketing needs. Partner with our social media marketing firm and gain the following benefits

Long-Term Branding Strategy

Era Tech is more than just a branding company that handles your campaigns. We are your partner in ensuring sustainable brand success. Our social media marketing experts use data and analytics to craft social media branding strategies that adapt to market trends and produce results for years.

Diverse Branding Package

We understand that every business has unique needs and demands. That is why we offer custom social media brand packages based on your financial capacity, marketing expectations and current industry standing. Get in touch with our brand marketing company and let’s discuss which social media package fits your brand.

Quality-Focused Company

Unlike other branding firms, we care about quality, not just quantity. More than the posting frequency, we pay close attention to the quality of social media content that we produce. Our goal is to create and publish marketing materials that resonate with your audience and provide valuable insights.

Flexible Brand Management Team

Era Tech prides itself in having an amazing social team that works closely together to provide our clients a unique social media branding strategy. We have organic and paid social media marketing experts with years of experience launching profitable social media campaigns for clients from various industries.

Cost-Effective Solutions

We take a customer-driven approach to everything that we do here at Era Tech. And this involves providing reasonable, time-saving social media brand promotion services. Tell us your budget and we will craft a custom social media brand management package for your business.

Measurable Results

At Era Tech, we don’t claim success unless we show real results. Our social media marketing experts set up campaign tracking systems to monitor your campaign metrics, determine your social media performance and gather actionable insights to improve your overall marketing strategy.

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Social Media Marketing

Social Media Marketing

Social Media Marketing

Share Your Unique Brand Story Across Online Channels

Does your business have the votes of confidence it needs from social media networks? Build your brand awareness across the web and create meaningful connections with your customers and followers through social media marketing (SMM). 

Era Tech agency provides social media marketing for small businesses, enterprises, and multiple-location companies. No matter if you own a startup or a Fortune 500 company, Era Tech agency experts can assist you with your campaign. Partner with us and let Era Tech agency boost your brand visibility and integrity! 

Social Media Management

Social Media Marketing Basics

Promote Your Company Story and News on the Right Platform  

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing. 

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps. 

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what social media marketing and its demands is. Don’t make the same mistake. 

Era Tech agency specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Era Tech social media marketing experts. 

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What Is Social Media Marketing?

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest, to establish brand recognition, capture customers’ attention, and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement. 

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more leads and revenue streams for your business. 

What Is Social Media Marketing

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture. 

Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage. 

Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability. 

Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing, and Amazon advertising. 

Digital Marketing vs. Social Media Marketing

Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok, and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content, and adopting various marketing trends to convince people to take action. 

Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success. 

Are Digital and Social Media Marketing Essential to Business?

Are Digital and Social Media Marketing Essential to Business

Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue. 

Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities. 

Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives. 

What Are the Benefits of Social Media Marketing Services

Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement, and improved brand loyalty. 

Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process: 

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Better Online Exposure

Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

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High Search Rankings

Search engines like Google and Bing now integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.

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Specific Audience Targeting

No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location, and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

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Improved Customer Reach

A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.

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Complete Brand Control

Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget, and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensures your B2B social media marketing game is always on point.

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Enhanced Customer Trust

Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Era Tech agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies, and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.

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Multiple Marketing Options

Besides Facebook, YouTube, LinkedIn, and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr, and Snapchat social media marketing. Era Tech company performs in-depth business reviews, audience analysis, and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.

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Increased Profitability

Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.

Begin your social media marketing campaign today.

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Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing business approach, you can position your brand as an expert in your respective field in no time. 

From choosing the right social media channels to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing business campaign. Ready to begin marketing through social media? 

Era Tech agency firm has put together the best practices to promote your business across online platforms effectively. Follow these social media marketing tips from Era Tech agency expert social media marketing consultants: 

DO’s 

  • RConduct extensive market research
  • RIdentify the appropriate social media marketing platforms
  • RAnalyze your audience's behavior
  • RCraft engaging content
  • REngage with your followers
  • RRun targeted social media advertisements
  • RCombine your marketing channels
  • RPartner with industry influencers
  • ROptimize your social media pages
  • REnsure brand consistency across platforms
  • RConduct A/B tests of your ad campaigns
  • RAnalyze campaign results
  • ROptimize your social media campaigns based on analytics

DONT’s 

  • Work without a social media marketing plan
  • Copy competitors’ social media marketing ideas that do not match your branding
  • Oversell your products and services
  • Measure the wrong metrics
  • Treat all social media marketing channels the same
  • Rely too much on automation
  • Buy followers
  • Use irrelevant hashtags
  • Keep silent on comment sections and threads
  • Cross-post on your social media accounts

These B2B social media marketing processes are centered on improving your business’s social media presence and achieving your brand goals. Let us help you develop and implement a robust social media marketing business plan. Schedule a consultation with one of Era Tech agency specialists and let’s turn your social media marketing ideas into a comprehensive strategy! 

Social Media Marketing Services for Businesses

Gain More Votes of Confidence Online 

As the internet community grows and changes, social media campaigns and tactics must stay one step ahead. Whether you’re looking to increase the likes or follows of your brand’s page, or you need a targeted campaign to generate revenue and new customers, Era Tech agency consultants have got you covered. 

Era Tech Internet Marketing Agency is a social media marketing company with extensive experience in social media marketing services. Our specialists know how to creatively design and implement effective social media marketing campaigns for businesses of all types and sizes. 

Grow your audience and increase your online engagement with social media marketing packages tailored to your needs and branding.

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Social Media Management

Drive Your Customer Engagement and Brand Loyalty

 

 Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong value proposition and inventive social media marketing tips implemented properly, you can reach more customers online and maintain a positive online reputation — social media management allows you to do just that. 

What Is Social Media Management?

Social media management is an aspect of social media marketing that involves creating, scheduling and evaluating content posted across social media platforms. Social media marketing companies leverage various social media management tools and platforms, such as Hootsuite and Onlypult, to monitor your social media presence and bulk-schedule online posts. 

Given the growing population of consumers who encounter new brands every day via social media platforms, social media management is imperative to stay ahead of the curve. Social media management allows you to:
 

  • Establish a unified brand 
  • Take control of your online community 
  • Cut down business expenses 
  • Track your campaign development 
  • Build up your customer relations 
  • Increase your audience reach 
What Is Social Media Management

At Era Tech, we understand that social media management is an ongoing process. That is why we stay abreast of the latest trends and market developments to unlock your brand’s full potential. Era Tech agency consultants utilize the latest technologies to manage your social media accounts and configure your campaign management processes to meet your specific needs and audience demands. 

Stay on top of the evolving social media landscape and generate more business. Call us now and let’s get started with your social media management campaign! 

Social Media Advertising

Boost Your Marketing Game to the Next Level  

For many companies, organic reach is declining. While some of your content might acquire high engagement rates, other posts might go completely unnoticed by your target audience. Furthermore, social media algorithm updates have made it more challenging to achieve success through organic social media marketing tactics alone. 

Not seeing the results, you want with your Facebook or Pinterest social media marketing campaign? Fuel your marketing efforts and bring consistent sales from day one with social media advertising. 

What Is Social Media Advertising and Why Is It Important?

Social media advertising is also known as social media targeting. It is the process of placing ads on social media platforms to boost your branding and elicit a response from your audience. This response could be to inquire about your products or services, purchase your brand offerings or visit your landing page. 

Unlike organic social media marketing, social media advertising focuses on reaching highly targeted audience segments to increase your return on investment (ROI). 

Social media advertising positions your brand in front of the right customers at the right time and platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast. 

What Is Social Media Advertising and Why Is It Important

Best Uses of Social Media Advertising

As more and more brands are getting on board with social media advertising, you must understand how to use social media for marketing and advertising to expand your conversion opportunities. To clue you in on how social media advertising works, Era Tech agency firm enumerates the primary purposes of social media ads:

  • Introduce your brand. 
  • Promote your products and services. 
  • Bring attention to your special brand offerings, such as promos and events. 
  • Retarget already interested prospects. 
  • Send online followers to your website. 

Above all, the ultimate goal of social media advertising is to generate new clients and increase your online revenue. Discover the best platforms to invest your ad money and grow your sales. Get in touch with Era Tech agency today. 

Social Media Brand Management

Connect With Your Target Audience Across Your Social Platforms 

The social media marketing realm is changing fast and brand building has become even more complicated for several B2C social media marketing companies. Today, only a few brands are able to generate meaningful consumer interest online due to poor social media brand management. Don’t let this be the case for your company. 

Social media brand management is all about consistently implementing the right techniques to present your business and engage with your audience on social media platforms. 

What are your top social media marketing goals? What social media marketing tips do you follow? Who are your target customers? Knowing the answers to these questions is crucial to creating your online identity and getting your brand the attention, it deserves. 

Social Media Brand Management

At Era Tech Internet Marketing Agency, we offer custom social media brand management services based on your crowd culture and brand image. Crowd culture or cultural branding pertains to the shared cultural perspective of your target audience. Era Tech agency determines your crowd culture to identify the best possible way to introduce your brand and connect with your audience. We:  

  • Perform in-depth social media audits 
  • Establish your unique brand voice 
  • Ensure your brand logos, images and social media posts align with your branding guidelines 
  • Adopt your brand tone in crafting content and responding to online discussions 
  • Participate in social discussions 
  • Measure the impact of your branding efforts 
  • Develop your marketing persona 

Let us help you build a positive brand identity and turn more customers into brand advocates. Reach out to one of our Instagram social media marketing consultants to get a free quote on your project. 

Social Media Marketing Services

Supercharge Your SMM Campaigns and Drive More Sales 

 

Search Engine Optimization (SEO)

Attract more online users to your website and increase your brand visibility with integrated SEO and social media marketing services. Era Tech Facebook social media marketing and other SMM experts perform extensive keyword research and craft SEO-optimized content that addresses your customers’ search intent to improve your organic traffic. Besides blog posts, we also create videos, infographics and other share-worthy website content to convince more social media users to click through and visit your site.

Pay-Per-Click (PPC) Advertising

According to Statista, social media PPC ad impressions increase by 20 percent year over year. Draw more impressions and engagement to your PPC ads with Era Tech agency advertising services. We identify your target market, determine high-performing keywords, implement sponsored updates and use compelling images, videos and captions to increase your return on ad spend (ROAS) across social media marketing channels.

Website Design and Development

Implement consistent page branding and showcase your social media reviews on your website to establish social proof and leave a positive impression on your prospects. Our Pinterest marketing and experienced SMM specialists use social media listening tools to gather new business ideas and determine areas of improvement for your overall branding. More importantly, we embed social media elements, such as social share icons and social feeds, on your website to direct visitors to action.

Video Production

Limelight research reveals that online users spend an average of six hours and 48 minutes every week watching online videos. What’s more,82 percent of the global internet traffic comes from video streaming and downloads. Increase your audience engagement and strengthen your YouTube social media marketing and other SMM efforts with social media videos that capture your audience's interest. From interviews and behind-the-scenes to tutorials and promotional product videos, Era Tech agency has got you covered!

Email Marketing

Expand your online reach and generate more lead conversion opportunities with Era Tech's email marketing solutions. Era Tech agency company integrates email marketing with your SMM tactics to create an unparalleled customer experience. We analyze your niche market, determine your prospects’ pain points and craft email content, SMM strategy and Snapchat marketing plan that address their needs. Additionally, we show off your social media profiles in your emails to boost your engagement.

Content Writing

From your website and Instagram marketing platform to your Twitter and LinkedIn marketing page, all your digital channels require compelling, insightful content to convey your unique brand message. Entrust your content creation to our B2B social media marketing experts and get quality content that appeals to your audience. We perform extensive market research, adopt your brand voice and craft valuable content to increase your marketing success.

Online Reputation Management (ORM)

Don’t know how or where to begin your social media reputation management? We post strategic social media content, encourage your best customers to leave online reviews on your preferred platforms and resolve issues that affect your reputation.

Conversion Rate Optimization (CRO)

Statistics show that only about 22 percent of businesses are satisfied with their social media conversion rates. Revamp your Snapchat social media marketing strategies and bolster your conversion success with help from Era Tech agency. Era Tech agency firm optimizes your social media landing pages, creates strong calls-to-action (CTAs), tests your headlines and leverages various social media content, such as videos and images, to boost your conversion rate.

Link Building

At Era Tech, we maximize LinkedIn social media marketing and other advertising platforms to advance your link building strategies. Our link building experts optimize your Pinterest marketing strategies, create pins that link back to your website, connect your brand with niche bloggers and share your content across Twitter social media marketing and other online platforms to support your lead generation efforts. We also submit your content to communities on your social networks to acquire quality backlinks.

ADA Compliance Services

As a customer-centric YouTube social media marketing company, accessibility is always at the forefront of our marketing efforts. Our team ensures your website and social media content are compliant with the Americans with Disabilities Act (ADA). We avoid using industry jargon in your content, include alternative text (Alt Text), transcripts and closed captions on digital media files and add image descriptions to facilitate equal access.

Amazon Marketing

Maximize TikTok marketing and other social media channels to promote your Amazon products and boost your sales. Era Tech agency social media marketing specialists retain a consistent and authentic tone in your copy, use compelling visuals, create and manage your Facebook marketing content calendar and measure your campaign results. We also test your Twitter marketing and other social media advertising methods and frequency to see which tactic works best for your brand.

eCommerce Marketing

Promote your eCommerce store across Instagram marketing platforms and social media channels to gain more online traction. We craft Facebook social media marketing promotional posts and share high-quality product images to generate more traffic and sales to your eCommerce store. Our team also leverages Pinterest social media marketing to boost your brand exposure and ensure your products show up via visual search.

Get custom solutions to your specific social media digital marketing needs.

Get Your Quote

Social Media Marketing Platforms  

Surpass Your Competition by Reaching New Customers 

As we transition to a digital world, traditional marketing methods are becoming more obsolete. As a result, many companies struggle to generate more business. Don’t wait until your competitors have taken over the digital realm before you level up your Twitter social media marketing game and other SMM efforts. 

Let us help you tap into the social market and find new conversion opportunities. Read on and discover how we leverage different social media platforms to boost your company’s competitive advantage: 

Facebook Marketing

Facebook social media marketing is one of the most popular and low-cost forms of online marketing. Showcase your high level of customer support and steer traffic to your website with Era Tech’s Facebook marketing services. Our Facebook advertising agency determines your marketing budget, manages your Facebook profile, optimizes Facebook ads, cleans up posts and performs regular Facebook optimization to expand your reach and establish your brand authority.

Twitter Marketing

Invest in Twitter social media marketing and see your brand go viral. As your dedicated Twitter advertising agency, we utilize data-tracking tools to measure your analytics, identify your target audience and create organic and paid Twitter marketing strategies that humanize your company and generate traffic to your online store. Trust our Twitter social media marketing team to develop a clear action plan that matches your objectives

Instagram Marketing

Connect with more customers and build a community around your brand through Instagram social media marketing. Era Tech’s Instagram advertising experts enhance your business profile, launch sponsored ads, post-share-worthy images, and content, and leverage Instagram reels and IG stories to tell your brand story. Partner with Era Tech agency and let us refine your Instagram social media marketing strategy with analytics.

LinkedIn Marketing

Our LinkedIn marketing agency is committed to establishing your professional reputation across social media channels. We believe that the right LinkedIn social media marketing strategy differentiates your brand from the competition. To ensure your LinkedIn social media marketing success, we manage your LinkedIn company page, craft valuable marketing posts, connect with industry leaders and implement LinkedIn marketing best practices.

YouTube Marketing

Statistics show that more than 90 percent of online shoppers discover a brand through YouTube marketing videos. Amp up your YouTube social media marketing strategy to capture your customers’ attention and compel them to take action. Our YouTube marketing company is here to help you learn more about your target audience, improve your video quality and make YouTube marketing content that resonates with your ideal customers.

Pinterest Marketing

Convert more browsers into customers with Era Tech's Pinterest social media marketing solutions. Our Pinterest marketing specialists ensure each of your pins is categorized properly, include text overlay on images, craft convincing, keyword-optimized descriptions, and utilize powerful CTAs. More importantly, we track your Pinterest analytics to determine your pin performance and improve your Pinterest marketing campaign.

Snapchat Marketing

Statistics show that more than 90 percent of online shoppers discover a brand through YouTube marketing videos. Amp up your YouTube social media marketing strategy to capture your customers’ attention and compel them to take action. Our YouTube marketing company is here to help you learn more about your target audience, improve your video quality and make YouTube marketing content that resonates with your ideal customers.

TikTok Marketing

Need data-driven TikTok social media marketing tips and strategies? Our TikTok marketing firm offers hourly consultation with social media marketing specialists to help you maximize TikTok for Business. Fill out our contact form or call us at 866.908.4748 to learn more about how to use TikTok for social media marketing.

Why Choose Era Tech for Your Social Media Marketing

Forge New Connections and Strengthen Your Competitive Edge 

As an award-winning social media management company, Era Tech Internet Marketing Agency maintains full transparency so you can see first-hand how our efforts are increasing your online revenue. Our commitment to effective social media management and marketing strategies creates a valuable network resource for your online marketing needs. 

Partner with Era Tech agency and gain the following benefits: 

Dedicated Account Managers

At Era Tech, we assign specific strategists depending on your industry demands, social media marketing needs, and goals. This means you could get multiple social media digital marketing experts working on your brand. Your dedicated account managers are available by email or phone to respond to any questions or engage in discussions.

Extensive Onboarding Process

Era Tech agency consultants provide you with an in-depth social media marketing strategy breakdown during your campaign inception. This way, you know exactly what tactics we will implement to achieve your goals. Additionally, we establish your campaign metrics from the get-go to ensure we are on the same page.

Custom Social Media Marketing Strategy

Boost your social media engagement and marketing efforts with a social media marketing strategy designed to fit your needs and budget. Era Tech agency experts identify your target audience to create effective social media digital marketing plans that drive higher ROI. We utilize analytics and data-tracking tools to improve your strategies and target specific keywords and topics relevant to your brand.

Social Media Campaign Reports

Our custom, in-depth reporting measures include social media campaign reports that give a full overview of your social media performance. We also offer a monthly breakdown of the social media tasks we’ve performed and the hours we’ve spent to help you monitor your ROI.

Paid and Organic Team

We ensure our clients are matched with a subject matter expert. Our team comprises organic and paid strategists with years of expertise and experience, so you can rest easy knowing your campaign is well taken care of. Although paid and organic are very different aspects of social media marketing, we implement a cohesive strategy to maximize your social media marketing conversions.

Diverse Marketing Experience

Era Tech has experience in many different markets, including B2B and B2C of all sizes. Whether you own a startup, enterprise, or multi-location company, Era Tech agency firm strives to go above and beyond your expectations. We give your brand a solid social media presence and online reputation through sustained research, tracking, and adaptation to online trends and resources.

Social Media Marketing FAQs

Why Should I Use Social Media For My Business?

Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase. You must create a social presence for your business, so you’re existing and potential customers can review your online activity and engage with you in a more casual manner. Consumers who are not ready to purchase are likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form. 

What Social Media Platforms Should I Sign Up For?

It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage. Furthermore, take into account the types of products and services you offer and find the platform that better suits your brand and messaging. And, lastly, account for your business goals and consider the platforms that better support you in achieving them. 

How Often Should I Post On My Social Channels?

This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. Frequency of posting and the time at which to post differ between social platforms. An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts. 

What Is The Difference Between An Ad And A Post On Social Media?

When you post content on social media, you are sharing information for your followers and the general public to see organically. However, an ad on social media is paid to advertise. You can create your unique ad, target your audience by demographics and interests and ensure your brand is positioned in front of your ideal consumer. 

What Are Promoted Or Boosted Social Posts?

Some social channels offer you the option of boosting organic posts or promoting them for a nominal fee to guarantee more people see your post. This is a good idea for those posts that do particularly well or are promoting a special offer. On different platforms, you can set up an advertisement directly from the post to increase engagement or set up a more advanced ad through the channel’s advertising platform. 

How Much Should I Spend On Social Media Marketing?

Your social media advertising spend relies entirely on the amount of budget you can put aside. This is not a particularly expensive advertising route, but the more you spend, the more you derive value and get results. You need to create your social media advertising spend to align with each of the platform’s limitations, too. For instance, Facebook has a minimum daily ad spend and it’s recommended that you begin investing with a minimum spend. Once you have an idea of what works and what doesn’t you can start increasing your budget and quickly enjoy a positive return on your investment. 

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