Content Writing Services
SEO Content Writing Services
Communicate Your Brand Purpose and Demonstrate Your Expertise
What Is Content Writing?
Engage Your Target Audience and Foster Trust
Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable and SEO-friendly content.
But not only that: You should also enhance your content marketing efforts to capture your audience’s attention and move prospects through your sales funnel.
SEO Content Writing vs. SEO Content Marketing
SEO content writing is the initial phase of content marketing. It centers on creating and optimizing dynamic web content to convey your brand message and ensure a smooth website experience for online users.
Once you’re done developing website content, the next phase of your content plan is to promote it on the right channels. This is where SEO content marketing comes in.
SEO content marketing is a strategic marketing approach focused on disseminating relevant and SEO friendly content on various online platforms to drive profitable customer action.
A well-articulated digital content marketing strategy makes it easier to gauge the effectiveness of your content development strategy and identify opportunities for improvement.
Combined SEO content creation and SEO content marketing efforts work best to provide value to your audience and gain their trust.
If you only prioritize web content writing but do not distribute the content SEO material to appropriate platforms, your online content might not rank on relevant search engine results pages (SERPs) and get the attention it deserves. Likewise, feeding customers with irrelevant content for SEO could move your company off track in meeting your sales and marketing targets.
Invest in all-inclusive content marketing solutions and get content that converts.
Reputable content marketing companies provide comprehensive content services that involve keyword research, content strategy creation, SEO content writing and content marketing plan implementation. These content strategy SEO solutions are designed to help brands communicate their unique value proposition (UVP) and solve consumers’ problems.
Era Tech Internet Marketing Agency is one of the trusted content writing companies committed to producing highly valuable SEO content that draws customers to your business. Capitalize on our article writing services and find out how your brand can benefit from SEO content creation.
SEO and Content
Boost Your Click-Through Rate by Appearing in Relevant Search Results
Think of SEO and content marketing as two overlapping digital marketing strategies: A content creation strategy focuses on generating quality web content that provides value to search engines and online users. SEO, on the other hand, deals with content optimization and the more technical aspects of your website, such as page speed and keyword research and integration.
SEO without website content is like building a house without a framework. You cannot attract website visitors and increase the quality of your site traffic if your site does not contain useful website content. Similarly, your web content writing efforts will be wasted if you don’t have a concrete content marketing SEO plan.
To ensure digital success, SEO and content optimization must go hand in hand.
Have more questions about content SEO integration and SEO keyword search? Let our content marketing agency show you how to leverage content for SEO to drive more organic traffic and conversions for your business. Our SEO content writers discuss the advantages of developing website content to guide your learning process.
Why SEO Content Writing Services Is So Important
Convert Page Visitors Into Paying Customers
Your website content serves as an extension of your brick-and-mortar store. It speaks volumes about your business and determines the success of your digital marketing efforts. Studies show approximately 77 percent of online users read online content, and marketers who prioritize developing quality content for SEO are 13X more likely to gain a positive return on investment (ROI).
With the right content writing services, you can:
Build Brand Awareness
Your online content reinforces your brand message and communicates it across all digital channels. By capitalizing on content marketing services, you communicate your business’s unique selling points (USPs) in the most efficient way possible. With stiff competition in the online realm, a good SEO content writing service goes a long way in creating brand recognition and staying top of mind with your target audience.
Expand Your Customer Base
The key to consistent business growth is increasing your customer base – and web content writing allows you to do just that. Content writing companies improve your online reach by performing thorough SEO keyword research and publishing fresh, SEO optimized content. Effective content marketing strategies connect your brand with high-converting prospects while retaining the old ones.
Grow Your Online Authority
As a business owner, you need to publish credible web content to show prospects and customers you’re knowledgeable in various areas of your niche market. Not all marketers, however, have the time to sit down for hours-long SEO content creation. A content marketing firm performs in-depth SEO keyword analysis and market research to create authoritative content marketing SEO pieces that attract high-quality backlinks and encourage thoughtful discussions with your audience.
Gain Higher Leads and Conversion Rates
According to a HubSpot study, six out of 10 marketers believe that an SEO optimized content generates the highest-quality leads. With different content marketing SEO techniques, such as email and mobile marketing, you can turn these leads into cold, warm and hot prospects. Your online content strategy fuels your lead generation and conversion rate optimization (CRO) efforts. By investing in growth-driven SEO content services, you can improve the number of people doing business on your website.
Earn Long-Term Revenue
The 2021 Edelman Trust Barometer report reveals that businesses gain consumer confidence by providing trustworthy website content. If you can identify and address the information needs of your potential customers, you don’t only inspire trust, but you also build a loyal following that contributes to your brand’s long-term sustainability. Develop a creative and reliable content strategy and acquire more traffic and revenue over time.
Get Better SEO Results
Search engines look for high-quality, unique web content that integrates keywords naturally and provides informational, emotional and entertainment value to online users. Companies that capitalize on SEO content writing services backed by research and data have higher chances of getting tremendous search visibility, online exposure and search engine rankings. Fill your website with SEO optimized content and rank higher in search results.
Era Tech’s SEO Content Creation Process
A Streamlined System That Works for You
Our content marketing agency acknowledges that SEO content creation requires close collaboration between the content marketing specialist and the client. While we know how to target search engines and the internet community, you know your customers best, so we want you to be involved as much as you wish as we write your SEO content.
Here’s an overview of our web content writing process:
1-Client Consultation
Our content strategy agency provides you with a dedicated content marketing specialist whom you can regularly contact to give instructions, check on your content marketing strategy development, ask questions and request any revisions you’d like to see on your SEO content. Fill us in on your ideal consumer and how you want them to feel when they visit your site and start reading the content. Era Tech can even develop personas of your targeted clients.
2-SEO Keyword Research and Market Analysis
Once our content marketing specialist has identified your SEO content marketing pain points and SEO content expectations, we then move on to market analysis and SEO keyword research. Our content writer works closely with SEO experts to perform thorough keyword research and SEO keyword analysis and build your SEO keyword strategy. We also conduct industry analysis, competitor benchmarking and content analysis to create a strong foundation for your digital content strategy.
3-SEO Content Strategy Development
Once our content marketing specialist has identified your SEO content marketing pain points and SEO content expectations, we then move on to market analysis and SEO keyword research. Our content writer works closely with SEO experts to perform thorough keyword research and SEO keyword analysis and build your SEO keyword strategy. We also conduct industry analysis, competitor benchmarking and content analysis to create a strong foundation for your digital content strategy.
4-In-Depth Research Process
After finalizing the content strategy plan, the next step is content marketing research. This phase is crucial to guide our content writer’s SEO content creation process and ensure we have a clear understanding of your SEO content writing needs and demands. Your dedicated website content writer performs high-level research to get familiar with the topic, consults with experts and leverages useful content references and search engine strategies to convey your brand message or any technical information effectively to your target audience.
5-Web Content Writing
Content writing is one of the most crucial stages of your digital content marketing strategy, so we maximize our time and efforts to build out your website content’s structure, fill in your bullet points and complete all sections of your SEO content. You can choose the tone and phrasing of the online content your visitors will be reading. Whether you want it to be light-hearted or formal, business-like or casual, our content writer can adapt the writing style to suit your needs.
6- SEO Content Optimization
Finally, your dedicated website content writer runs a hard edit of the web content to check for cohesion between online content sections and ensure the final piece is unique, digestible and authentic. Our content marketing agency comprises a team of experienced SEO content writers and editors who work night and day to ensure we serve you the content according to your expectations.
You can review the content as much or as little as you wish. We’re confident in our writing skills and we know we will provide you with website content that is appealing to both search engines and people. Of course, the final approval is yours to make, and if there is anything you don’t like or want to add, just let us know and it will be done!
Why You Need a Content Marketing Strategy
Develop Your Competitive Advantage and Reach Your Goals
A 2018 content marketing survey revealed that only 4 percent of business-to-business (B2B) marketers consider their online content strategy extremely successful. Meanwhile, 53 percent of the respondents find their content strategy SEO approach moderately effective.
To appeal to your ideal customers and create a robust relationship with them, you need a content marketing strategy that captures your customer persona and unique brand voice.
A well-constructed website content plan allows you to:
Create Consistent, High-Quality Content
Successful SEO content marketing doesn’t happen in a flash. You need a smart content creation strategy and data-driven SEO keyword strategy to create SEO-friendly content that converts. If you don’t have a well-laid-out content strategy plan, your content marketing efforts will fall flat. Content strategies are designed to provide your business with a clear direction in creating consistent, valuable SEO content.
Retain Page Visitors
Great web content is a vital asset in keeping page visitors on your website and compelling them to sign up for your blog updates and come back for more. With the right SEO content strategy, you can effortlessly capture your prospects’ attention and continually reinforce a positive brand impression. Content marketing agencies formulate website content strategies focused on building and strengthening relationships with online users.
Gain Better Traction
What topics should you focus on? Which types of content resonate with your target audience? What brand-related questions are your customers asking online? Having an SEO content strategy makes it easier for you to identify the topics you need to address in your website content and map out content marketing strategies for better audience targeting and brand promotion.
Cultivate Brand Loyalty
A HubSpot study revealed that nearly 40 percent of marketers consider web content creation services essential components of their overall digital marketing strategy, especially in generating brand loyalty. A growth-driven website content plan allows you to write more useful online content for potential customers, showcase your market expertise and build a community around your brand.
Save Time, Money and Resources
On average, it takes approximately 3 hours and 55 minutes for a content writer to finish a blog post. Evidently, SEO content creation takes time. By prioritizing your content marketing plan, you can ensure all your time, money and resources are strategically spent unlocking your website content’s full potential and creating relevant content marketing SEO pieces around topics that your ideal audience is interested in.
Avoid Google Penalty
Google penalizes websites that implement black hat content marketing strategies, such as keyword stuffing, copyright infringing and link spamming. To protect your website from Google penalties, you need white hat website content strategies that meet search engine standards. Content writing companies recommend keeping abreast of the latest SEO developments and new algorithm updates to ensure your rankings don’t slip and your revenues don’t fall.
Popular Content Types We Offer
Adopt an Online Strategy That Speaks Directly to Your Customer
When you hear “content writing,” what do you think of? If you’re like most businesses, blog posts would probably be the first thing that comes to your mind. While blogging is among the most well-known forms of online content, there’s a lot more SEO content that you can add to your SEO content marketing arsenal.
Our content strategy agency works with local businesses, enterprises, multiple-location companies and large franchises to handle the development and execution of their content management strategy. These are some of the most popular types of online content we can help you with:
Blog Posts
Statistics show websites with active blogs generate 97 percent more backlinks than their competition. Build brand awareness and generate more brand mentions from authoritative sites with useful and relevant blog posts. Our content writing agency uses advanced keyword research tools and performs extensive niche analysis to identify high-converting content ideas and create opportunities for social sharing.
Website Content
The quality and value of your web content determine whether page visitors stay or leave. As your dedicated content agency, we ensure your website content reflects your SEO keyword strategy, captures your unique brand voice and represents your company in a positive light. Our website content writer works closely with your in-house representatives to accurately communicate your website’s purpose and convince visitors to take action.
Service Pages
Do you offer two or more services? Or do you specialize in specific areas of your niche market? Our content strategy services team comprises SEO content writers with diverse industry knowledge and subject matter expertise, so you can rely on us to create expert content no matter your industry. Whether you’re in the healthcare, finance, construction, manufacturing or food delivery industry, our content writing company has got you covered!
Location-Specific Pages
Does your company serve two or more local and/or international locations? Our content marketing company creates city and state pages, depending on your business’s marketing needs and demands. We use a geo-specific SEO keyword research strategy to show customers where you are and highlight your specific brand offerings per location. These practices allow our content agency to improve your local SEO and attract targeted leads.
Landing Pages
Share the benefits of your products and services and convert more visitors into paying customers with SEO-optimized landing pages. Era Tech’s SEO content writing service covers the creation of landing pages to support your social media paid advertising and pay-per-click (PPC) marketing campaigns. Our content expert ensures your web content matches your ads, creates strong calls-to-action (CTAs) and uses compelling web copy to improve your conversions.
Social Media Content
Social media marketing is one of the most cost-efficient ways to drive more inbound traffic and showcase your brand authority. Some marketers, however, take online content strategy development for granted, so they lose the opportunity to connect with more fans and followers. As your partner content writing company, we take note of the correct format and monitor character counts for each platform to deliver on-brand social media content that converts.
Ad Copy
Whether you’re introducing new products or services in the market, expanding your market scope or promoting company events, our SEO content services team can help you. We write compelling ad headlines, keep your descriptive copy short and simple, offer useful insights and include powerful CTAs to engage your audience wherever they’re active online. Our content company also runs A/B tests to determine which ad copy resonates the most with your prospects.
Case Studies
Case studies are valuable tools in establishing social proof and illustrating your brand principle. Unsure of how to write in-depth case studies? Our content marketing company formulates your digital content strategy and presents recommendations on structuring your case studies. Once we’ve agreed on a specific structure, our SEO content writer collects valuable data and turns it into a unique, shareable case study that highlights your significant accomplishments.
Press Releases
Gain immediate exposure and prove your brand authenticity through public relations (PR) campaigns. We use powerful action words to capture your readers’ attention, give straight-up facts and leverage CTAs and visual content to convey your brand story and increase your sales potential. As your dedicated SEO writing services provider, we run effective PR campaigns to maximize your reach and connect your brand with people who share the same vision.
Email Marketing Content
Need help moving prospects through your sales funnel? Our SEO writing services are centered on delivering targeted messages to your preferred audience segments no matter the platform. We create your email content plan, organize your online content per campaign, leverage lead magnets and create engaging online content. Our web content writer makes your emails skimmable to convince more subscribers to take immediate action.
Product Descriptions
Rank your product pages for relevant search terms with keyword-driven product descriptions. A big part of our web content writing services is making your descriptions specific, interesting and engaging. Your dedicated SEO content writer adheres to the specific guidelines of each eCommerce marketplace to ensure you attract shoppers and convince them to buy. Whether you’re an Amazon, Target Plus or Walmart Marketplace seller, our content agency can assist you.
Newsletters
Launching newsletter campaigns? Let our content marketing company increase your business’s credibility and authority with well-written newsletters that drive stronger engagement. We create multiple versions of your email content and run A/B tests to determine which newsletter version will drive more clicks and conversions. More importantly, our web content writer creates solid CTAs and informative content to generate repeat traffic and sales.
Era Tech’s Content Writing Services
Provide Exceptional Value to Your Existing and Prospective Clients
SEO Keyword Research
Although keywords shouldn’t dominate your online content, they still play a significant role in your content management strategy. Our content writing company uses advanced SEO keyword search tools to determine keywords with high search volume, identify their ranking difficulty, relevance and search demand curve and perform Keyword Objection to Benefit (KOB) analysis. Most importantly, we employ strategic SEO keyword search tactics and mix head terms and long-tail keywords to improve your content creation strategy and attract targeted search traffic.
Content Development Strategy
There’s no hard and fast rule when it comes to content strategy plan implementation. However, as a marketer, you need to conduct extensive research and assess all your options to develop a smart website content plan that delivers measurable results. Our content marketing service team audits your existing website content and content marketing plan to provide you with SEO copywriting services that bring more clicks and conversions to your website. We ensure you offer the right content to the right audience at the right time and platform.
Link Building
The quality of your inbound links affects your search engine rankings. Your best approach is to capitalize on website content writing services to earn high-quality links from authoritative sites and boost your SEO. Era Tech is one of the venerable content marketing agencies that prioritize creating data-driven website content to drive success in terms of link acquisition. Our content strategy services team leverages different content types, such as case studies and interviews, and publishes industry-specific guides and blog posts to provide value to your audience and drive quality backlinks.
Conversion Rate Optimization (CRO)
SEO content creation results in about 434 percent more indexed pages. The more indexed pages you have, the higher your chances of ranking high in relevant search results and driving clicks and conversions. At Era Tech , we use suggestive headlines, create compelling content that speaks to your audience, adopt your unique brand voice, use the right keywords and tone and ensure your web content is free from plagiarism. Our content company follows the best practices in creating and executing your content strategies to ensure every section of your website content generates conversion.
Web Design and Development
Studies show online content with a relevant image and good layout receives an average of 94 percent more views than other web content. Enhance your website content’s aesthetic appeal and convey your brand message more effectively with our integrated web design and SEO copywriting services. Our web content writing team and web design experts take a collaborative approach to your web design and content development strategy to provide the best possible user experience (UX). Era Tech is also one of the few content marketing companies that offer ADA website compliance services to ensure your web content is accessible to everyone.
Search Engine Optimization (SEO)
Nearly 70 percent of marketers capitalize on content marketing services to calibrate their SEO strategy, attract traffic and encourage visitor-to-client conversion. Take advantage of our web content services and work with an SEO content writer experienced in creating SEO friendly content. Our content writing agency understands how search engines work, and we constantly update our content writing service and technical SEO methods to match each new update that search engines roll out. Enlist our SEO content writing services and let us help you do SEO content marketing the right way.
Pay-Per-Click (PPC) Marketing
Improve your PPC performance and generate more qualified leads with Era Tech’s PPC content marketing service. Our PPC content writing service includes in-depth research, ad copy creation and A/B testing to boost your PPC performance and content ROI. We can also handle your landing page creation and/or content management strategy optimization at the backend to save you time and stress. With us, you get PPC content services focused on nurturing inbound leads through your conversion funnel and driving the highest possible traffic and revenue.
Google Analytics
A big part of our SEO content writing services is keeping track of your Google Analytics performance and using these content marketing insights to improve your content strategies. Our SEO content services team monitors and analyzes your traffic, navigation, organic search and conversion metrics, such as email signups, page clicks, page views and bounce rates, to gain actionable insights and quickly implement the necessary updates on your content strategy. We also provide you with monthly reports, so you stay on top of your content marketing service progress.
Video Production
More than half of internet users watch videos online every day. Take advantage of our video content strategy services and supercharge your video content marketing plan. Our web content services team creates scripts and guides for various types of video content, including interviews, webinars, presentations, product reviews, video emails and about us/culture videos. Have old videos that you want to repurpose? Our content expert can handle your video content optimization to ensure it is up-to-date and SEO optimized.
Search Engine Optimization (SEO)
Nearly 70 percent of marketers capitalize on content marketing services to calibrate their SEO strategy, attract traffic and encourage visitor-to-client conversion. Take advantage of our web content services and work with an SEO content writer experienced in creating SEO friendly content. Our content writing agency understands how search engines work, and we constantly update our content writing service and technical SEO methods to match each new update that search engines roll out. Enlist our SEO content writing services and let us help you do SEO content marketing the right way.
Email Marketing
Unsure of how to best reach out to your customers and followers without sounding too salesy? We offer SEO copywriting services to support your email marketing campaigns. As your content writing service provider, we analyze the location, demographics and online behavior of your different audience segments to ensure we craft appropriate email marketing content before sending an email blast. Our email content marketing services team also leverages your latest email campaign performance reports to understand what’s working well and what needs improvement.
eCommerce Marketing
Do your current content marketing solutions generate profitable results for your online store or do they incur more cost than gain? Get the right website content creation services and increase your conversion rate by almost six times! Era Tech is one of the leading content marketing agencies offering affordable, quality web content services that produce significant results. We analyze your preferred platform's demands and content marketing guidelines, audit your current marketplace listing and provide data-driven recommendations to optimize your eCommerce content marketing strategy based on product, niche market and customer type.
Why Choose Era Tech for SEO Content Marketing
Overcome Industry Challenges and Improve Your Performance Metrics
Headquartered in Arlington, Texas, Era Tech Internet Marketing Agency is one of the most recognized content marketing companies. We provide content marketing solutions that help businesses convey their brand message with clarity and confidence.
Here’s what you can expect from our website content writing services:
Fast Turnaround
Studies show publishing fresh, new website content two to four times a week provides the best results in terms of traffic and conversions. Save time producing web page and blog content at an efficient pace when you sign up for our SEO writing services. We determine your preferred timeline and set your expectations during our initial consultation to ensure we are on the same page regarding your content strategy and deadlines. Expect us to go above and beyond to produce quality SEO content within your target date.
Professional SEO Content Writers
At Era Tech, we confidently offer our clients SEO content services that meet the standards that a professional, high-quality website requires. We are a professional, personable content marketing service provider and we take the time to work closely with you to best communicate your site’s purpose. Our SEO content writing team enjoys the process of content writing and its practical application on websites – and our content quality reflects that commitment and desire for excellence.
100% Unique, High-Quality Content
Content marketing is clearly a highly important part of any online strategy. That's why at Era Tech , we ensure you get content that's optimized for search engines and your website visitors. We conduct extensive research and perform thorough editing and proofreading before submitting the final output to your team to ensure your SEO content is 100 percent unique and reflective of your brand. Our content specialists use state-of-the-art plagiarism checkers to guarantee your web content is authentic.
Diverse Market Expertise
Every business requires a different level of technical expertise and content writing approach. To ensure your content creation strategy appeals to the right audience and addresses their needs, we assign a dedicated content expert that possesses the industry knowledge you require. Our content writing team boasts years of experience developing website content for various platforms and industries, including eLearning, computer repair, restoration and delivery. Schedule a consultation with our content marketing agency and let’s discuss your SEO content marketing strategy.
Intellectual Rights
We understand that brands have a distinct vision and marketing preference and varying financial capacity. As such, we don’t tie you into long-term contracts. Rest assured once you complete your payment on your SEO content, all intellectual rights automatically transfer to you. Our content company also offers white label SEO writing services where you get brandable content marketing solutions that you can present to your clients.
Niche Market Analysis
Research and analysis are two of the most crucial ingredients of effective SEO content writing. Our content writer performs a market analysis to identify trends, determine gaps in your content marketing strategies and refine them accordingly. We thoroughly research your website’s brand, services, purpose and audience to tailor content that efficiently and dynamically tells your story. Our content services team also reviews your competitors, analyzes their weaknesses and adjusts your content to benefit from our findings.
