Cases Study

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Boosting Brand Awareness for a Fitness App

Problem:

A fitness app called “FitLife” was struggling to boost brand awareness. The app had a great user experience, but it was not able to get its message out to the public. 

 

Solution:

Era Tech worked with FitLife to develop a comprehensive branding and marketing campaign. The campaign included: 

  • Website redesign to create a more modern and user-friendly website. 
  • Social media marketing to connect with potential users. 
  • Public relations to generate media coverage for the app. 
  • Influencer marketing to partner with fitness influencers. 

Results:

  • After working with Era Tech, FitLife saw a significant increase in brand awareness. The app’s website traffic increased by 200%, and it received over 10,000 new social media followers. The app also received several positive media mentions, which resulted in a significant increase in downloads.