Problem:
A fitness app called “FitLife” was struggling to boost brand awareness. The app had a great user experience, but it was not able to get its message out to the public.Â
Solution:
Era Tech worked with FitLife to develop a comprehensive branding and marketing campaign. The campaign included:Â
- Website redesign to create a more modern and user-friendly website.Â
- Social media marketing to connect with potential users.Â
- Public relations to generate media coverage for the app.Â
- Influencer marketing to partner with fitness influencers.Â
Results:
- After working with Era Tech, FitLife saw a significant increase in brand awareness. The app’s website traffic increased by 200%, and it received over 10,000 new social media followers. The app also received several positive media mentions, which resulted in a significant increase in downloads.Â