Boosting Brand Awareness for a Fitness App


A fitness app called “FitLife” was struggling to boost brand awareness. The app had a great user experience, but it was not able to get its message out to the public. 



Era Tech worked with FitLife to develop a comprehensive branding and marketing campaign. The campaign included: 

  • Website redesign to create a more modern and user-friendly website. 
  • Social media marketing to connect with potential users. 
  • Public relations to generate media coverage for the app. 
  • Influencer marketing to partner with fitness influencers. 


  • After working with Era Tech, FitLife saw a significant increase in brand awareness. The app’s website traffic increased by 200%, and it received over 10,000 new social media followers. The app also received several positive media mentions, which resulted in a significant increase in downloads.