Client: Jack Brown, software industry 

Challenge:

ack Brown’s software company was struggling to increase sales and improve their return on investment (ROI) from digital marketing efforts. Despite having a great product, they were not getting enough traction in the market and losing out to competitors. 

Solution:

Jack Brown reached out to Era Tech Agency for their expertise in pay-per-click (PPC) advertising and conversion rate optimization (CRO). The Era Tech team conducted a thorough analysis of their current digital marketing strategy, identified gaps in the existing campaigns, and came up with a comprehensive plan to improve their ROI. 

Era Tech’s PPC experts optimized Jack Brown’s advertising campaigns for better targeting and ad relevancy, resulting in increased click-through rates and conversions. They also performed extensive keyword research and ad copy optimization to ensure maximum return on ad spend (ROAS). 

 

In addition, Era Tech’s CRO specialists analyzed Jack Brown’s website user journey and identified bottlenecks in the conversion process. They worked on improving the user experience by optimizing landing pages, reducing page load time, and simplifying the checkout process. These efforts helped increase the conversion rate and maximize the ROI. 

Results:

Thanks to Era Tech’s expertise in PPC advertising and CRO, Jack Brown’s software company saw a significant increase in website traffic, engagement, and sales. They saw a 75% increase in website traffic and a 40% increase in sales within the first six months of partnering with Era Tech. The ROI of their digital marketing campaigns improved by 60%, leading to a substantial increase in profitability.

Jack Brown was thrilled with the results and said, “Working with Era Tech Agency has been a game changer for our software company. Their PPC advertising and conversion rate optimization strategies have helped us improve our ROI and increase sales. We’ve seen a significant increase in website traffic and engagement as a result. Thank you, Era Tech Agency!” 

 

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