Michael Chen decided to work with Era Tech Agency, a digital marketing agency with expertise in PPC advertising. The agency performed an audit of the client’s existing digital marketing efforts and identified areas for improvement. 

Based on the audit findings, Era Tech Agency developed a comprehensive PPC advertising strategy for Michael Chen’s startup. The strategy included: 

Keyword Research: The agency conducted extensive keyword research to identify the most relevant and profitable keywords for the client’s business. This allowed the client to target the right audience and increase their chances of converting leads into customers. 

Ad Copywriting: The agency created compelling ad copy that resonated with the target audience, highlighting the client’s unique selling propositions and benefits.

Landing Page Optimization: The agency optimized the client’s landing pages to improve user experience and increase conversion rates. This included improving page load speeds, creating a clear call-to-action, and ensuring mobile responsiveness. 

A/B Testing: The agency performed A/B testing on different ad elements such as headlines, ad copy, and landing pages to identify the most effective strategies and optimize future campaigns.

Thanks to the digital marketing efforts of Era Tech Agency, Michael Chen’s startup was able to establish a strong online presence, reach their target audience more effectively, and increase website traffic and leads. The results included: 

40% increase in website traffic 

30% increase in leads 

20% decrease in cost per lead 

These results were achieved within the first six months of working with Era Tech Agency, and the client continues to see growth and success. Michael Chen is grateful for the guidance and support of Era Tech Agency and highly recommends their services to other startups looking to establish a strong online presence and generate more leads through PPC advertising.