Cases Study

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Elevating Event Bookings for “Harborview Events” Conference Center

Problem:

Harborview Events” Conference Center faced challenges in attracting event bookings, particularly from corporate clients and event planners. 

 

Effect:

Low event bookings led to underutilization of event spaces, decreased revenue, and reduced visibility in the events industry. 

Era Tech's Solution:

  • Strategic Event Microsite: Era Tech created a dedicated microsite showcasing the conference center’s versatile event spaces, amenities, and past successful events to appeal to event planners. 
  • Content Marketing: We developed blog posts, infographics, and case studies highlighting the benefits of hosting events at “Harborview Events,” establishing the center as a premier choice for corporate gatherings. 
  • LinkedIn Outreach: Era Tech engaged in personalized outreach on LinkedIn to connect with event planners, showcase the conference center’s offerings, and establish valuable industry connections. 

Potential Outcomes:

  • 40% Increase in Event Bookings: With a focused event marketing approach, “Harborview Events” could achieve a significant 40% rise in event bookings. 

Why Era Tech's Services?

  • Era Tech’s event-focused microsite, content marketing expertise, and targeted LinkedIn outreach cater to “Harborview Events'” unique challenges and position the center as an attractive choice for event planners. 
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