Problem:
Harborview Events” Conference Center faced challenges in attracting event bookings, particularly from corporate clients and event planners.
Effect:
Low event bookings led to underutilization of event spaces, decreased revenue, and reduced visibility in the events industry.
Era Tech's Solution:
- Strategic Event Microsite: Era Tech created a dedicated microsite showcasing the conference center’s versatile event spaces, amenities, and past successful events to appeal to event planners.
- Content Marketing: We developed blog posts, infographics, and case studies highlighting the benefits of hosting events at “Harborview Events,” establishing the center as a premier choice for corporate gatherings.
- LinkedIn Outreach: Era Tech engaged in personalized outreach on LinkedIn to connect with event planners, showcase the conference center’s offerings, and establish valuable industry connections.
Potential Outcomes:
- 40% Increase in Event Bookings: With a focused event marketing approach, “Harborview Events” could achieve a significant 40% rise in event bookings.
Why Era Tech's Services?
- Era Tech’s event-focused microsite, content marketing expertise, and targeted LinkedIn outreach cater to “Harborview Events'” unique challenges and position the center as an attractive choice for event planners.