Growing a Social Media following for a Clothing Brand


A clothing brand called “The Cool Kids” was struggling to grow its social media following. The brand had a great following on Instagram, but it was not able to grow its following on other social media platforms. 



Era Tech worked with The Cool Kids to develop a comprehensive social media marketing plan. The plan included: 

  • Creating engaging content that would appeal to the brand’s target audience. 
  • Running contests and giveaways to attract new followers. 
  • Partnering with influencers to promote the brand. 
  • Using social media advertising to reach a wider audience. 


  • After working with Era Tech, The Cool Kids saw a significant increase in its social media following. The brand’s following on Instagram increased by 50%, and its following on Twitter increased by 200%. The brand was also able to generate more leads and sales through its social media channels.