Growing an Online Course Business


An online course business called “The Course Ninja” was struggling to grow its business. The business had a great course, but it was not able to attract enough students. 



Era Tech worked with The Course Ninja to develop a comprehensive marketing plan. The plan included: 

  • SEO optimization to improve the course’s website ranking in search engines. 
  • PPC advertising to drive traffic to the website. 
  • Content marketing to create high-quality content that would attract and engage potential students. 
  • Email marketing to stay in touch with potential students and promote the course. 


  • After working with Era Tech, The Course Ninja saw a significant increase in students. In the first year, the business enrolled 1,000 new students, which resulted in $1 million in sales.