Increasing Brand Awareness for a Non-Profit Organization

Problem:

A non-profit organization called “The Children’s Fund” was struggling to increase brand awareness. The organization was doing important work, but it was not able to get its message out to the public. 

 

Solution:

Era Tech worked with The Children’s Fund to develop a comprehensive branding and marketing campaign. The campaign included: 

  • Website redesign to create a more modern and user-friendly website. 
  • Social media marketing to connect with potential donors and volunteers. 
  • Public relations to generate media coverage for the organization. 
  • Email marketing to stay in touch with supporters and promote upcoming events. 

Results:

  • After working with Era Tech, The Children’s Fund saw a significant increase in brand awareness. The organization’s website traffic increased by 300%, and it received over 10,000 new social media followers. The organization also received several positive media mentions, which resulted in a significant increase in donations. 
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