Increasing E-Commerce Sales for a Clothing Boutique


A clothing boutique called “The Closet” was struggling to increase its e-commerce sales. The boutique had a loyal following of customers in its brick-and-mortar store, but it was not able to translate that same success to its online store. 



Era Tech worked with The Closet to develop a comprehensive e-commerce marketing plan. The plan included: 

  • SEO optimization to improve the boutique’s website ranking in search engines. 
  • PPC advertising to drive traffic to the website. 
  • Social media marketing to connect with potential customers. 
  • Email marketing to nurture leads and promote new products. 


  • After working with Era Tech, The Closet saw a significant increase in its e-commerce sales. In the first year, the boutique’s online sales increased by 200%. The boutique was also able to reach a wider audience and attract new customers from all over the country.