A clothing boutique called “The Closet” was struggling to increase its e-commerce sales. The boutique had a loyal following of customers in its brick-and-mortar store, but it was not able to translate that same success to its online store.
Era Tech worked with The Closet to develop a comprehensive e-commerce marketing plan. The plan included:
- SEO optimization to improve the boutique’s website ranking in search engines.
- PPC advertising to drive traffic to the website.
- Social media marketing to connect with potential customers.
- Email marketing to nurture leads and promote new products.
- After working with Era Tech, The Closet saw a significant increase in its e-commerce sales. In the first year, the boutique’s online sales increased by 200%. The boutique was also able to reach a wider audience and attract new customers from all over the country.