- After working with Era Tech, The Cool Kids saw a significant increase in its social media following. The brand’s following on Instagram increased by 50%, and its following on Twitter increased by 200%. The brand was also able to generate more leads and sales through its social media channels.
Hotels Packages
DRIVE MORE DIRECT BOOKINGS AND BOOST YOUR REVENUE WITH OUR EXPERT DIGITAL MARKETING SERVICES
Digital Marketing is critical to a hospitality’s success since it serves as the foundation to promote your Hotel/Resort outperform your competitive set and make a positive impression on customers.
In today’s world, the internet has become an indispensable tool for people to carry out a wide range of tasks. This is particularly true for the hospitality industry, where a hotel’s visibility is heavily dependent on the effectiveness of its digital marketing strategies.
- According to the Global Hotel Survey conducted by Agenda Video, a staggering 75 percent of travelers book their hotel accommodations online. For these travelers, their journey begins by discovering a hotel through a search engine or social media. Additionally, more than half of them gather information about a hotel by visiting its official website.
- According to Amadeus’ Demand360® data, traveler confidence is growing and this trend will continue throughout 2023.
Your hotel should position and prepare itself to capture rising revenue opportunities. Digital marketing helps Hotels bring awareness and consideration of their accommodation offers and services to prospective guests. And despite today’s fluctuating demand, it’s necessary to build a solid marketing strategy that attracts, converts, and retains guests.
By conveying your unique selling proposition and implementing the right hotel marketing strategies, hotels can reach out to, interact with, and attract more potential customers.
To capture the attention of these potential customers, it’s crucial for hotels to optimize their web design and keep users engaged enough to book a stay. With the right digital marketing methodologies in place, hotels can improve their search rankings, establish a positive online presence, and attract their target audience. This can lead to more traffic and conversions.
If you’re looking for a trusted partner to help you achieve your hotel’s digital marketing goals, Era Tech Agency is a leading digital marketing company that specializes in crafting hotels marketing solutions. With over 23 years of experience, our team of experts can assist you with all your marketing needs, from pay-per-click campaigns to creating quality content that engages your target audience.
Direct bookings made through your website offer numerous benefits for your business.
Did you know that you could unlock a wealth of benefits for your business by offering direct bookings through your website? By taking advantage of this option, you can increase your profits, build customer loyalty, and streamline your operations. Don’t miss out on this opportunity to take your business to the next level!
Higher Profit Margins:
Direct bookings bypass commission fees associated with third-party platforms, allowing hotels to retain more revenue.
Enhanced Brand Awareness:
Direct bookings contribute to building a strong brand presence, fostering customer loyalty and trust in the hotel’s offerings.
Improved Customer Relationships:
Direct bookings enable direct communication with guests, fostering personalized experiences and loyalty programs that enhance customer relationships.
Flexibility in Offerings:
Hotels can showcase exclusive deals, packages, and room choices directly to customers, allowing for greater flexibility in pricing and promotions.
Control Over Inventory:
Direct bookings provide better control over room inventory, reducing overbookings and optimizing occupancy levels.
Access to Customer Data:
Hotels can gather valuable guest information, preferences, and behavior patterns, aiding in targeted marketing and personalized services.
Streamlined Booking Process:
Direct bookings offer a smoother, quicker, and more transparent reservation process, enhancing the overall customer experience.
Reduced Dependence on Intermediaries:
Relying less on online travel agencies (OTAs) minimizes the risk of fluctuating commission rates and exposure to competitor offerings.
Better Upselling Opportunities:
Hotels can directly promote upgrades, amenities, and additional services, increasing opportunities for upselling and maximizing revenue per guest.
Enhanced Control over Customer Experience:
Direct bookings enable the hotel to manage and tailor the guest experience, ensuring quality service and meeting guest expectations.
Overall, direct bookings offer a range of benefits for hotels and resorts, including increased revenue, improved profit margins, better customer relationships, enhanced control, more data insights, increased flexibility, and better branding. By investing in digital marketing strategies that drive more direct bookings, hotels can maximize these benefits and grow their business in the long term.
We’re so confident in the quality of our services that we offer a 90-day money-back guarantee. If for any reason you’re not completely satisfied, we’ll give you a full refund. With this guarantee, you can trust that we’ll provide top-notch services that meet your needs and exceed your expectations.
Seize direct bookings, and amplify your presence! Our cutting-edge digital strategies ensure skyrocketing bookings and heightened visibility. Ready to shine?
Here’s an overview of the digital marketing services that Era Tech Agency offers to hotels:
Search Engine Optimization (SEO):
SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. For hotels and resorts, SEO can help drive more traffic to their website and increase bookings. Some of the key components of an effective SEO strategy for hotels and resorts include optimizing website content for relevant keywords, creating location-specific landing pages, optimizing Google My Business listings, and building high-quality backlinks.
Website Design and Development:
Local SEO:
Pay-Per-Click (PPC) Advertising:
Social Media Marketing:
Email Marketing:
Content Marketing:
Reputation Management:
Influencer Marketing:
Website Personalization:
Video Marketing:
Mobile Marketing:
User-Generated Content:
Loyalty Programs:
Chatbots:
Overall, Era Tech agency offers a comprehensive suite of digital marketing services that are tailored to the specific needs of hotels and resorts. By leveraging these services, hotels can increase brand awareness, drive more bookings, and grow their business in the long-term.
Here are some testimonials from satisfied hotel clients who have worked with our agency and seen positive results:
Success Stories
Captivating Virtual Experience for “Nature’s Haven” Eco-Resort
Problem:
Nature’s Haven” Eco-Resort faced limitations in effectively conveying its eco-friendly features and natural surroundings to potential guests.
Effect:
Nature’s Haven” Eco-Resort faced limitations in effectively conveying its eco-friendly features and natural surroundings to potential guests.
Era Tech's Solution:
- Immersive Virtual Tours: Era Tech utilized advanced virtual tour technology to create immersive 360-degree experiences, allowing potential guests to explore the resort’s sustainable initiatives, nature trails, and eco-friendly accommodations.
- Eco-Focused Content: We curated engaging content spotlighting the resort’s commitment to sustainability, organic dining experiences, and local conservation efforts across social media platforms.
- Interactive Eco-Workshops: Era Tech introduced interactive online workshops on eco-conscious living, hosted by the resort’s experts, providing value to potential guests and showcasing the resort’s expertise.
Potential Outcomes:
- 30% Increase in Eco-Focused Bookings: By offering captivating virtual experiences and engaging content, “Nature’s Haven” could attract a 30% rise in bookings from eco-conscious travelers.
Why Era Tech's Services?
- Era Tech’s expertise in immersive technology, eco-content creation, and interactive workshops enables “Nature’s Haven” to communicate its unique eco-offerings effectively to potential guests.
Revamping Mobile Booking Experience for “Traveler’s Delight” Hostel
Problem:
Traveler’s Delight” Hostel faced challenges with a clunky and unresponsive mobile booking experience, deterring potential guests from completing bookings on their smartphones.
Effect:
A poor mobile booking process led to a high booking abandonment rate and a missed opportunity to attract tech-savvy travelers.
Era Tech's Solution:
- Mobile-Optimized Website: Era Tech redesigned the hostel’s website with a mobile-first approach, ensuring a seamless and intuitive booking process on smartphones and tablets.
- Mobile App Development: We developed a user-friendly mobile app that allowed travelers to browse accommodations, check availability, and make bookings effortlessly while on the go.
- Push Notification Campaigns: Era Tech implemented push notification campaigns to remind users of incomplete bookings, enticing them to return and complete the reservation.
Potential Outcomes:
- 25% Decrease in Booking Abandonment: A mobile-optimized website and app could potentially result in a 25% reduction in booking abandonment rates.
- Increased Mobile Bookings: The improved mobile experience would attract more tech-savvy travelers, leading to an increase in mobile bookings.
Why Era Tech's Services?
- Era Tech’s mobile optimization expertise and app development capabilities empower “Traveler’s Delight” to provide a frictionless mobile booking experience, appealing to on-the-go travelers.